Authors
Microsoft India on February 21, 2008 announced the launch of its Microsoft Digital Advertising Platform, which aims to simplify the processes of advertising online and also provides advertisers an opportunity to reach out to a diverse and high quality audience.
exchange4media Mumbai Bureau Feb 22, 2008 6:36 AM
Amit Varma has been roped in as CEO of Audience Measurement & Analytics Ltd (aMap). Raviratan Arora, Founder & Managing Director, aMAP has confirmed his appointment. Varma moves from Reliance Industries Ltd, where he was Country Lead-US, International Business.
exchange4media Mumbai Bureau Feb 22, 2008 6:25 AM
Creative guru Nick Souter would be addressing a seminar titled ‘Right brain thinking for left brain people’ at the Asia Pacific Advertising Festival (AdFest) 2008. The seminar would look at some of the tools that would help create correct environment for creativity in the industry and greater ‘Creative Democracy’.
exchange4media Mumbai Bureau Feb 22, 2008 6:23 AM
Cadbury has touched the heart of every Indian for over 59 years and now it touches the palates of those who cannot normally indulge in their sweet tooth. For people with diabetes who want ‘Something Meetha’, they can now reach out for a ‘Cadbury Lite’ without fear of upsetting their blood sugar levels.
exchange4media Mumbai Bureau Feb 21, 2008 6:21 AM
DD Direct Plus, the direct-to-home (DTH) broadcasting platform of Prasar Bharati, has recently added B4U Music channel on its visibility platform. The offering has been made available since the first week of February 2008.
exchange4media Mumbai Bureau Feb 20, 2008 6:43 AM
IndiaFM.com, a portal on Bollywood from Virtual Marketing India Pvt Ltd, has been redesigned and renamed as Bollywoodhungama.com. The site has undergone a complete makeover to sport a new and sleek look with more emphasis on content and interactivity.
exchange4media Mumbai Bureau Feb 20, 2008 6:42 AM
Hindi movie channel Filmy completed two years on February 12, 2008. After having established brand Filmy and the focus in the year ahead is to take the channel forward across the areas of content and selling strategies. Filmy is looking at establishing new properties on the channel, and is in talks with other channels and production houses for deals where it can access more titles.
exchange4media Mumbai Bureau Feb 20, 2008 6:34 AM
Reliance Communications and HDFC Bank has announced the launch of mPay, claimed to be India’s first virtual credit card. The service would be available to Reliance Mobile users across the country. The user’s Reliance Mobile number would be the credit card number.
exchange4media Mumbai Bureau Feb 20, 2008 6:31 AM
Radio One has appointed Vehrnon Ibrahim as their National Programming Head. Ibrahim moves from Red FM, where he was National Head of Programming for the station. He will take charge from March 3, 2008.
exchange4media Mumbai Bureau Feb 20, 2008 6:28 AM
Hathway and technology solutions provider NDS have announced their partnership to launch cable Digital Video Recorded (DVR) service in India. The NDS XTV DVR solution would be deployed during 2008 and would give subscribers control over what they watched and when they watched it.
exchange4media Mumbai Bureau Feb 20, 2008 6:25 AM
Worldwide Media has roped in Tarun Rai as its new CEO. He assumes his new role from today. Rai moves in from JWT India, where he had served as Managing Partner till recently. Worldwide Media Pvt Ltd is a 50:50 JV between BBC Worldwide and The Times of India Group and publishes magazines such as Filmfare, Femina, Hello!, etc.
exchange4media Mumbai Bureau Feb 19, 2008 7:10 AM
Saatchi & Saatchi India has effected significant changes in its top management. V Shantakumar, the present Managing Director and CEO, now assumes the role of Chairman. Kamal Basu, currently Executive Vice-President, Mumbai, takes over as CEO. He will be supported by Sanjib Dey, Executive Vice-President, Delhi, and Ayan Chakraborty, Vice-President, Bangalore.
exchange4media Mumbai Bureau Feb 19, 2008 7:08 AM
The Walt Disney Company, Southeast Asia, has announced its plans to increase its stake in UTV Software Communications to 32.1 per cent. The company will be investing nearly Rs 805 crore in UTV Software. Walt Disney is also investing Rs 119 crore to acquire a 15 per cent stake in UTV Global Broadcasting.
exchange4media Mumbai Bureau Feb 19, 2008 6:46 AM
National Association of Broadcasters ties up with IACC as India comes on its radar for NAB Show 2008
The year 2008 is a milestone of sorts for the NAB Show. The National Association of Broadcasters (NAB) has decided to inject content in the Show’s line-up of offerings from this year on. For the first time, India would see special focus at the event, and NAB has also tied up with IACC as its exclusive partner in the process.
exchange4media Mumbai Bureau Feb 19, 2008 6:43 AM
Radio City has announced the launch of its 16th station in the country at Ahmednagar, Maharashtra. This was the only FM station launch during the week gone by.
exchange4media Mumbai Bureau Feb 18, 2008 7:03 AM
Reliance Communications and CanvasM, a JV between Tech Mahindra and Motorola, have jointly introduced multi-player mobile gaming (MMG). In addition to gaming, MMG has exciting features like lobby chat, messenger chat, game chat, score posting and profile, besides allowing users to invite others to play the game.
exchange4media Mumbai Bureau Feb 16, 2008 6:43 AM
Global market research leader Millward Brown and IMRB have joined hands to form a JV company, Millward Brown India. Shishir Varma, formerly President of Millward Brown Japan, has been roped in as Managing Director of the new company, which will commence its operations from March 2008.
exchange4media Mumbai Bureau Feb 16, 2008 6:40 AM
ICS Group, an infrastructure and financial services group focusing on retail, has appointed Rediffusion DYR PR as its public relations partner in India.
exchange4media Mumbai Bureau Feb 16, 2008 6:39 AM
Vidhu Sagar has joined Carat India as Head of North and East regions, where he will be responsible for running Carat Media Services’ entire operations in these two regions. He moves from Business Today, where he was Head of Marketing. Radhesh Uchil was appointed as Head of West and South regions for Carat India in late 2007.
exchange4media Mumbai Bureau Feb 16, 2008 6:37 AM
DB Corp Ltd has appointed Rajiv Jaitly as President, Marketing and Ad Sales. He takes on the national marketing and ad sales responsibilities from Girish Agarwal. Jaitly would be based in Mumbai. Prior to joining Dainik Bhaskar, Jaitly was CEO of the Punjab circle at Bharti Airtel Ltd.
exchange4media Mumbai Bureau Feb 16, 2008 6:36 AM
The Yahoo-Microsoft takeover drama has just become more interesting with media mogul Rupert Murdoch reportedly entering the fray to fend off the $31 per share Microsoft bid. Reports further suggest that the News Corporation Chairman is in talks about the possibility of merging his MySpace social networking site with Yahoo!
exchange4media Mumbai Bureau Feb 15, 2008 7:08 AM
The latest TVC of Perfetti Van Melle’s Mentos takes the Darwinian theory of evolution of Man and gives it a minty twist. The animated format of the TVC gives it an interesting look. While O&M is the creative agency, the TVC is the brainchild of ECD Abhijit Avasthi and Creative Director Jignesh Maniar.
exchange4media Mumbai Bureau Feb 15, 2008 7:00 AM
Turner Asia Pacific Ventures has got Government approval to invest Rs 85.01 crore in India over a two-year period. Kid Media India, a subsidiary of Dubai-based Spacetoon Media, has also received Government clearance to invest Rs 78 crore in India for its proposed kids cartoon channel.
exchange4media Mumbai Bureau Feb 15, 2008 6:57 AM
Ravi Krishnan, former Managing Director at IMG South Asia, has joined the Indian Premier League (IPL) Jaipur franchise, owned by Emerging Media, as Vice Chairman. Krishnan has over a decade’s experience in sports marketing in India and Asia.
exchange4media Mumbai Bureau Feb 15, 2008 6:56 AM
Ravi Krishnan, former Managing Director at IMG South Asia, has joined the Indian Premier League (IPL) Jaipur franchise
exchange4media Mumbai Bureau Feb 14, 2008 7:38 PM
Taking user participation a step further, Sulekha.com will be using a commercial created by one of its users from the US for its international campaign. A home video shot by Pranab Bhowmick from Bay Area, California, in 2007, has now been re-shot and adapted by the portal for the television medium.
exchange4media Mumbai Bureau Feb 14, 2008 6:55 AM
Global Mobile Awards for 2008 have been announced. Sunil Bharti Mittal, Group Chairman and CEO, Bharti Enterprises, has been awarded the GSMA Chairman’s Award. Airtel also won an award in the Best Billing and Customer Solution category for its mChek on Airtel Mobile Payments Service.
exchange4media Mumbai Bureau Feb 14, 2008 6:53 AM
Emerging Media, franchise owners of Indian Premier League (IPL) Team Jaipur, has appointed the Ogilvy Group to provide the communication strategy and creative to build the positioning and reputation for the brand IPL Team Jaipur.
exchange4media Mumbai Bureau Feb 14, 2008 6:46 AM
PVR Ltd and Major Cineplex Group of Thailand have signed a 51:49 joint venture pact to bring lifestyle entertainment concepts to Indian consumers. The joint venture would set up bowling alleys, karaoke centers, ice skating rinks and gaming zones across the country, providing advertisers with another outdoor platform to promote brands.
exchange4media Mumbai Bureau Feb 13, 2008 7:03 AM
Firangi, the newest channel offering from SaharaOne Media and Entertainment, has embarked on an aggressive promotion campaign involving television, print, outdoor and radio media. The channel, which aims to bring the best-in-class television programming from around the world in Hindi, goes on air from February 25, 2008.
exchange4media Mumbai Bureau Feb 13, 2008 6:57 AM
TOP STORIES
