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Lintas Media Group has bagged the mandate for media buying and implementation duties of Jyothy Laboratories Ltd, marketers of brands like Ujala, Maxo, Exo and Jeeva, following a multi-agency pitch. Industry sources peg the business in the vicinity of Rs 45 crore.
exchange4media Mumbai Bureau Jun 26, 2008 8:08 AM
No, Radio City has not taken to providing transport service, but has introduced a new programme initiative called Bus No. 91.1. The FM station aims to bring its listeners a ‘Whatte Fun’ musical ride on Bus No. 91.1 from 7-11 am on ‘Whatte Fun Mornings’, which would feature some of the nation’s best singers and popular celebrities.
exchange4media Mumbai Bureau Jun 25, 2008 8:21 AM
Big FM has joined hands with Singapore’s MediaCorp Radio for a new FM station, christened Big Bollywood 96.3 FM, which will broadcast ‘live’ Bollywood entertainment daily. The new FM station, which is slated to launch on July 1, is targeted at Asians who seek Bollywood entertainment.
exchange4media Mumbai Bureau Jun 25, 2008 8:13 AM
Interpublic Group (IPG) has won the complete duty of the Jet Airways business globally, which includes Jet Airways and Jet Lite, following a multi-agency pitch process. IPG is creating a new entity ‘Altitude’ for the business. Industry sources peg the business in the vicinity of Rs 100 crore.
exchange4media Mumbai Bureau Jun 25, 2008 8:11 AM
Hungama Mobile has entered into a partnership with Dailymotion, wherein the former would be Dailymotion’s anchor partner and business associate for its India operations. Dailymotion is planning to launch in India soon. Hungama Mobile would also take the Dailymotion community to the mobile consumer.
exchange4media Mumbai Bureau Jun 24, 2008 9:08 AM
Following its Nick Fundoo Superstar activity, Nick has now announced the launch of its new property, ‘Nick Toon Jockey’. The initiative is to give an opportunity to kids to be a ‘Toon Jockey’, who would be the face of the channel and represent Nick across its various on-air and on-ground initiatives.
exchange4media Mumbai Bureau Jun 24, 2008 9:07 AM
STAR has announced the appointment of Ron Plante as its Senior Vice-President, Research. Based in Hong Kong, Plante will spearhead ad sales research, market research, programme research and audience measurement research in support of sales, programming, marketing, and business development activities for the company.
exchange4media Mumbai Bureau Jun 24, 2008 9:06 AM
Mid-Day is stretching its 29th anniversary celebrations to a week, with a special focus on the Young Urban Mobile Professional of India (YUMPI). The publication has come up with a 24-page section from June 23 that would accompany the newspaper each day for the next five days across Mumbai, Bangalore, Pune and Delhi.
exchange4media Mumbai Bureau Jun 24, 2008 9:01 AM
Laqshya Media, a privately held out-of-home (OOH) media advertising company, has announced that global private equity firm Warburg Pincus would be investing up to Rs 276 crore in the company over the next 12 months.
exchange4media Mumbai Bureau Jun 24, 2008 8:55 AM
Portico New York has launched its special home furnishing collection of bed and bath linen based on the hugely popular Cartoon Network original series Ben 10. The special Ben 10 collection from Portico comprises bed-sheets, cushions, beach towels and pillows.
exchange4media Mumbai Bureau Jun 21, 2008 8:52 AM
Yahoo! Has launched ymail.com and rocketmail.com, two new e-mail domains that will make millions of new e-mail addresses available to the online community. In many markets, Yahoo! said it will help users to transfer their e-mail and contacts to their new address and notify friends of their new e-mail address
exchange4media Mumbai Bureau Jun 21, 2008 8:32 AM
Radio Computing Services (RCS) has extended its radio monitoring service to Pune from June 20, 2008, thus completing the coverage of all A and A+ markets in India. In Pune, AirCheck will monitor Radio Mirchi, Radio City and Radio One.
exchange4media Mumbai Bureau Jun 21, 2008 8:29 AM
Zee Cinema has brought back its successful Saturday night film property ‘Shanivaar Ki Raat’ but with a different dimension. Riding on the popularity of ‘Shanivaar Ki Raat Amitabh Ke Saath’, the channel will now showcase latest Bollywood blockbusters in ‘Shanivaar Ki Raat Sitaroon Ke Saath’ at 8 pm.
exchange4media Mumbai Bureau Jun 21, 2008 8:28 AM
Ekta Kapoor has done it again – brought it the ‘K’ factor in a timeless epic like the Mahabharat. ‘Kahaani Hamaaray Mahaabhaarat Ki’ is premiering on 9X on July 7. The mythological serial will air Monday to Thursday in the prime time slot of 9 pm. The extra vowels notwithstanding, 9X has great hopes from the new show.
exchange4media Mumbai Bureau Jun 20, 2008 8:28 AM
Dailymotion, which claims to be the world’s largest independent video sharing platform, has entered into a partnership with Mid-Day to enable video distribution and aggregation for Mid-day.com. The partnership will empower the Mid-Day site to engage its users for video interaction by way of uploading news in video format.
exchange4media Mumbai Bureau Jun 20, 2008 8:23 AM
INX Media is all set to launch its Hindi general entertainment channel 9X, along with its music channel 9XM, in the Middle East. The company has appointed Dubai-based Media Solutions, headed by Altaf Alimohamed, who till recently was EVP of Star TV, as its partner.
exchange4media Mumbai Bureau Jun 18, 2008 7:55 AM
The office of MTV India in Mumbai was attacked on Monday afternoon. According to media reports, it was allegedly attacked by a group of Sikhs to protest a poster of a show called 'On the job', a career-based reality programme on the music channel.
exchange4media Mumbai Bureau Jun 17, 2008 8:37 AM
For the past seven years, the Advertising Club Bombay which has honoured the best in the business of media through the EMVIES, will hold the awards this year on July 28. It has invited entries across six categories with the last date for registration being June 27, 2008.
exchange4media Mumbai Bureau Jun 17, 2008 8:36 AM
Dainik Bhaskar has roped in Indian ODI captain MS Dhoni as its brand ambassador. Dainik Bhaskar is the first company in the print media to sign a celebrity brand ambassador.
exchange4media Mumbai Bureau Jun 17, 2008 8:34 AM
Mudra Ahmedabad has won the account of international staffing specialist Empresaria Group Plc, headed by entrepreneur Miles Hunt. Mudra Ahmedabad has specialised in catering to the brand communication needs of entrepreneurs for over two decades.
exchange4media Mumbai Bureau Jun 17, 2008 8:33 AM
Star One is all set to launch ‘Zara Nachke Dikha’, a battle of the sexes on the dance floor. The show, spread over 22 episodes, will start in the second week of July. The show has been produced by production house SOL, which has produced shows like ‘Koffee with Karan’ and ‘Nach Baliye’.
exchange4media Mumbai Bureau Jun 17, 2008 8:32 AM
Mid-Day has introduced an all new distribution system to be more easily accessible to its target audience of Young Urban Mobile Professionals across India (YUMPI) with the setting up vending machines in corporate offices and buildings across Mumbai, Delhi and Bangalore.
exchange4media Mumbai Bureau Jun 14, 2008 8:35 AM
The recently released TVCs for Parle 20-20 butter cookies cut a long story short and get straight to the point, very much like the T20 format of cricket. Everest Brand Solutions is the creative agency, while Vipin Dhyani is the creative director. Code Red has produced the film, while Gajraj Rao is the director.
exchange4media Mumbai Bureau Jun 13, 2008 8:03 AM
Marketing communications group Aegis Group Plc on June 12 announced the acquisition of Communicate2 in India. Following the acquisition, Carat will offer search in India as part of communications planning, while Isobar will start building digital capabilities along with Communicate2 for the Indian market.
exchange4media Mumbai Bureau Jun 13, 2008 7:52 AM
After its success in the three metros of Delhi, Mumbai and Bangalore, exchange4media has learnt from Ernst &Young that TAM Media Research’s Radio Audience Measurement (RAM) would now be rolled out in three more cities – Chennai, Hyderabad and Kolkata.
exchange4media Mumbai Bureau Jun 12, 2008 8:21 AM
Fever FM has appointed recently Alok Kumar Singh as Station Head for Mumbai. Prior to this appointment, Singh was the Station Head of Fever FM Kolkata.
exchange4media Mumbai Bureau Jun 11, 2008 8:06 AM
Laqshya Digital Media has been roped in as the official indoor media partner by the Calcutta Ad Club to promote its creative excellence awards, the ‘War of Ideas’. The Calcutta Ad Club Awards is one of the oldest and most prestigious national level awards in the country.
exchange4media Mumbai Bureau Jun 11, 2008 8:03 AM
STAR has announced the appointment of Sumantra Dutta (popularly known as Sumo) as Country Head – Middle East, Africa and Pakistan. In this newly created position, Dutta will be responsible for spearheading STAR’s business in these three markets. Based in Dubai, he will report to Laureen Ong, Chief Operating Officer of STAR.
exchange4media Mumbai Bureau Jun 11, 2008 8:01 AM
The Muthoot Group has announced the appointment of Carat India to handle its media business. This appointment came about following several rounds of meetings and presentations with key executives of The Muthoot Group. P.V. Narayanamoorthy, MD, Carat India, confirmed the development.
exchange4media Mumbai Bureau Jun 11, 2008 7:53 AM
Laqshya Media has joined hands with the International Indian Film Academy (IIFA) as the out-of-home media partner for IIFA Awards 2008, an annual event that promotes Indian cinema globally. It will be a 15-day pan-India campaign across all outdoor platforms.
exchange4media Mumbai Bureau Jun 10, 2008 8:10 AM
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