Date-wise News

Ahead of the action-packed cricket season, Tyroo Media has launched a cricket channel as a part of its fast expanding horizontal network. Its current coverage is almost 2 million users, and 71 per cent of the audience is in the age group of 15-34 and very receptive to online advertising.

exchange4media Staff Jun 18, 2008 7:58 AM

Reebok is all set to launch its first sports equipment store in India in Delhi. This store will cater to all sports needs and offer customized equipment, especially for cricketers. Rebook claims 51 per cent market share in sports ideology.

exchange4media Staff Jun 18, 2008 7:57 AM

Sachin Vashishta has joined ABP Digital as Head - Internet properties. His last assignment was with Dainik Bhaskar's digital arm where he headed sales and marketing. Vashishta will report to Pavan Varshnei, President, English magazines & digital properties, ABP Group.

exchange4media Staff Jun 18, 2008 7:56 AM

INX Media is all set to launch its Hindi general entertainment channel 9X, along with its music channel 9XM, in the Middle East. The company has appointed Dubai-based Media Solutions, headed by Altaf Alimohamed, who till recently was EVP of Star TV, as its partner.

exchange4media Mumbai Bureau Jun 18, 2008 7:55 AM

Noshe Oceanic is riding ahead aggressively. Its latest business success is the Rathi Steel account estimated at Rs 5 crore. Among Noshe Oceanic’s recent wins are the Mid-day, Galgotias Educational Institutions and World Trade Park accounts.

exchange4media Staff Jun 18, 2008 7:54 AM

Just TV Punjabi, the new full-fledged Punjabi language entertainment channel, was soft-launched on June 15, 2008, in Chandigarh. The complete programming of the channel will begin from June 23, 2008. Just TV has plans to launch more channels in the next six months.

exchange4media Staff Jun 18, 2008 7:53 AM

The International Herald Tribune has tied up with the Deccan Chronicle Group to launch its ‘World Business’ section in the recently launched business daily Financial Chronicle. The IHT section will debut with Financial Chronicle's Mumbai edition launch on June 20, 2008.

exchange4media Staff Jun 18, 2008 7:52 AM

Cannes Lions 2008 has announced the shortlists of the Cyber Lions and the Design Lions. India has got 14 shortlisted entries in the newly introduced Design category. There are five from JWT, three from Meridian, three from Leo Burnett, and one each from Contract, Rediffusion DYR and McCann Erickson. There are two shortlists in the Cyber category, both from Leo Burnett.

Noor Fathima Warsia Jun 18, 2008 7:51 AM

Day 3 saw a spree of Bronzes going to India which, after a Grand Prix, seem slightly less exciting. Indian agencies however are gung-ho about the Press Lions, the winner of which would be announced on Wednesday, June 18. Expectations are high from the Design category as well. The India story at Cannes Lions 2008 continues.

Noor Fathima Warsia Jun 18, 2008 7:50 AM

The advertising industry the world over is obsessed with the same set of problems. Subjects like branded entertainment, digital outburst and the new-age consumers are still dominating sessions at Cannes Lions 2008. The third day wasn’t much different – industry leaders spoke on different ways of looking at these subjects and the lessons that the advertising industry should be geared for.

Noor Fathima Warsia Jun 18, 2008 7:49 AM

The third day of Cannes Lions 2008 saw the winners of three categories announced. India won three Bronze in Outdoor Lions, two Bronze in Media Lions, and one Bronze in Radio Lions. This takes the total metal tally to ten already – two short of what India won last year through the festival. The advertising fraternity now awaits the results of Press Lions, Films Lions, Cyber and Design.

Noor Fathima Warsia Jun 18, 2008 7:49 AM