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Slice has seen powerful consumer momentum post its re-launch two years back, creating disruptive excitement in the mango juice drinks category. Continuing with its concept of ‘Aamsutra’, which celebrates mango indulgence, PepsiCo has rolled out a new TVC, which went on air on February 26, 2010.
exchange4media Mumbai Bureau Feb 27, 2010 7:53 AM
The first edition of India Digital Media Awards 2010, organised by the exchange4media Group, will be held on March 11 in Mumbai. The 19-member jury will be chaired by Mahendra Swarup of Smile Interactive Technologies Group. The judging will be conducted online and by way of jury meetings in Mumbai and Delhi. The deadline for receiving entries has been extended to 2 pm on Tuesday, March 2, 2010.
exchange4media Mumbai Bureau Feb 27, 2010 7:46 AM
Navia Asia, the out-of-home specialist network, has announced the appointment of Aman Chaudhary as National Client Services Director on the Uninor business. He will be based in Delhi and report to Gourav Tandon, COO, Navia Asia. Chaudhary was till recently Deputy General Manager at Percept Out of Home.
exchange4media Mumbai Bureau Feb 26, 2010 6:55 AM
Madison Public Relations, a unit of Madison World, has bagged the public relations mandate for Parle Agro and Asia MotorWorks Ltd. Veena Gidwani, CEO, Madison Public Relations, has confirmed the wins. Madison PR will be handling all the brands of Parle Agro, including Frooti, Appy Fizz, and the newly launched Hippo.
exchange4media Mumbai Bureau Feb 25, 2010 7:31 AM
TBWA\India has announced a partnership with Ignitee Digital Solutions to offer a full range of digital services to their clients. The agencies have already commenced work on some of their clients.
exchange4media Mumbai Bureau Feb 24, 2010 7:24 AM
Following a multi-agency pitch, AB-Inbev India has engaged Wieden+Kennedy (W+K) Delhi to work on its Budweiser brand. W+K Delhi will also be strategising for Stella Artois and Tennents brands from AB-Inbev. The first phase of the assignment is due to start immediately.
exchange4media Mumbai Bureau Feb 24, 2010 7:22 AM
Rammohan Sundaram, Founder, MD and CEO, NetworkPlay.in, has been awarded the ‘Star Youth Achiever’ Award by the Global Youth Marketing Forum, which is in strategic partnership with the CMO Council.
exchange4media Mumbai Bureau Feb 23, 2010 9:32 AM
Balaji Telefilms Ltd has gone for a corporate image makeover, unveiling a brand new visual identity and its new vision and brand values. The new identity reflects the fresh perspective adopted by Balaji Telefilms towards existing and new businesses and the core brand values that the brand has successfully been built on over the last 15 years.
exchange4media Mumbai Bureau Feb 22, 2010 9:45 AM
Network18 powerhouses, CNBC-TV18 and Moneycontrol.com, have collaborated to launch Moneycontrol My TV, an online TV module that will combine the benefits of both in the Indian business and online financial space.
exchange4media Mumbai Bureau Feb 22, 2010 9:44 AM
Crayons Communications has added Shoexpress, part of the Landmark Group, to its kitty. Launched in 2006, Shoexpress is now looking to increase awareness and build their brand. Crayons proposed a marketing strategy that treats Shoexpress as an entirely new brand.
exchange4media Mumbai Bureau Feb 22, 2010 7:05 AM
Online travel company Yatra.com and Tyroo Media, a global advertising network funded by Yahoo!, have announced a strategic alliance that will allow Tyroo to exclusively promote and sell designated advertising space on Yatra.com to interested companies in India and overseas.
exchange4media Mumbai Bureau Feb 20, 2010 6:05 AM
The Nielsen Company has announced the appointment of Amit Adarkar as Vice President, Nielsen Bases. Adarkar will be based out of Mumbai and will report to Prasun Basu, Vice President, Nielsen Bases, South Asia and Middle East & Africa, and Executive Director, Consumer Research, South Asia, The Nielsen Company.
exchange4media Mumbai Bureau Feb 20, 2010 6:04 AM
Following the announcement of GoaFest 2010 dates (April 8-10), AAAI and the Ad Club on February 19 unveiled the theme for this year – ‘Survival of the Freshest’. This apart, a new venue for the festival was also announced – Utorda Beach in South Goa, instead of the usual venue of Cavelossim beach.
exchange4media Mumbai Bureau Feb 20, 2010 6:00 AM
Anirban Das Blah, former CEO of Globosport, on February 18, 2010, announced the launch of his entertainment and marketing company called KWAN. The company operates across various entertainment driven verticals and markets.
exchange4media Mumbai Bureau Feb 19, 2010 7:42 AM
The Association of Indian Magazines, in collaboration with the exchange4media Group, is organising the India B2B Media Summit 2010 in Mumbai on February 22. The theme of the Summit this year is ‘Building communities digitally’. The aim of the Summit is to help advertisers understand the B2B domain in India.
exchange4media Mumbai Bureau Feb 19, 2010 7:38 AM
In a pre-budget Memorandum sent to the Finance Ministry and to the Department of Information Technology through their representative body, the Internet and Mobile Association of India (IAMAI), the digital industry has suggested a few steps to ensure long-term growth of the industry. exchange4media spoke to some industry players to find out more about their Budget wishlist.
exchange4media Mumbai Bureau Feb 18, 2010 7:09 AM
With an aim to understand the key milestone on the road to recovery for Indian broadcasting, the exchange4media Group is organising the Indian TV Distribution Network Congress 2010 in Delhi on February 18, 2010. The theme for this day-long event is ‘Distribution Digitisation’. The Congress is presented by What's-On-India. Star Den is the associate sponsor, while Massco Media is the video partner.
exchange4media Mumbai Bureau Feb 18, 2010 7:08 AM
What’s-On-India, one of India’s premiere TV guidance channel, recently launched ‘Whats on my Teevee’ as part of the original programming on the channel. The show focuses on various popular TV stars and celebrities, who talk about their favourite shows on television.
exchange4media Mumbai Bureau Feb 18, 2010 7:01 AM
IndiaMART.com on February 16, 2010 launched a nationwide advertising campaign across radio, Internet and print media. This the first of its kind of advertising campaign from IndiaMART and the advertising spend is pegged at more than Rs 5 crore spread over 50 days.
exchange4media Mumbai Bureau Feb 18, 2010 7:00 AM
Manish Porwal, who had quit Percept Talent Management in January 2010, has joined Alchemist, an HR and talent solutions company, as Managing Director and promoter. He has also bought a controlling stake in the company. Anujita Jain, Founder and COO of Alchemist, will continue to be at the helm of affairs.
exchange4media Mumbai Bureau Feb 18, 2010 6:59 AM
In the wake of a multi-agency pitch that was called in December 2009, Law & Kenneth has bagged the creative duties of Kelvinator and Sansui. Company sources peg the business at Rs 40 crore. Saatchi & Saatchi was the incumbent on the business.
exchange4media Mumbai Bureau Feb 17, 2010 7:12 AM
After threatening to boycott IPL3 over shifting the match venue out of Hyderabad, Deccan Chargers has said that that there is no question of it boycotting IPL3. The IPL franchise is said to have completed its inventories with five sponsors, along with Idea Cellular as its title sponsor.
exchange4media Mumbai Bureau Feb 17, 2010 7:09 AM
In the wake of a multi-agency pitch, that was called in December 2009, Law & Kenneth has bagged the creative duties for Kelvinator & Sansui. Company sources peg the business at Rs 40 crore. Saatchi & Saatchi was the incumbent on the business.
exchange4media Mumbai Bureau Feb 16, 2010 10:32 AM
IBD India, the integrated brand development division of Percept Hakuhodo, has bagged the creative duties of real estate and community developer Sunil Mantri Realty Ltd. Following rigorous rounds of evaluation processes, IBD India was appointed as the agency to provide creative solutions across their entire communication spectrum.
exchange4media Mumbai Bureau Feb 16, 2010 7:28 AM
Initiative futures sport + entertainment, a specialist unit of Initiative Worldwide, which is aligned to the Lintas Media Group and Karishma Initiative in India, has released its 2009 ViewerTrack, an annual report that details the sports viewership pattern across the world. According to the report, in India, it is still Cricket that remains the most loved sport.
exchange4media Mumbai Bureau Feb 16, 2010 7:26 AM
The Indian Broadcasting Foundation (IBF) has sought the I&B Ministry’s intervention in the stand-off between IPL authorities and broadcasters over the strict media accreditation and news access guidelines for coverage of the IPL3 matches.
exchange4media Mumbai Bureau Feb 15, 2010 4:22 AM
DTH service provider Tata Sky has announced that it is adding seven new channels on its platform. The new channels are Discovery Turbo, Discovery Science, ET Now, Zee Talkies, 24 Taas, 24 Ghanta and Sony Aath. These channels are spread across various genres such as lifestyle and entertainment, news and regional movies.
exchange4media Mumbai Bureau Feb 13, 2010 7:15 AM
Come Valentine’s Day and the Mogae Digital-promoted Garden of Love (www.gardenoflove.in) is bound to witness a buzz of activities. It is a place where one can create a flower (virtual, by SMS or on the net) and continue to nourish it with water, sunshine and nutrients. Telecom player Aircel is the title sponsor of this Garden this year. The other brands partnering include MSN, Cadbury India and Radio City.
exchange4media Mumbai Bureau Feb 13, 2010 7:14 AM
The DNA After Hrs Style Awards, presented by Volkwagen, are being held on February 17 in Mumbai and are slated to be the highlight of the fashion season. The event will see the most stylish amongst the country’s beautiful people come together under one roof.
exchange4media Mumbai Bureau Feb 13, 2010 7:13 AM
The India Today Woman Summit and Awards 2010 was held in Mumbai on February 12 to acknowledge the contribution of modern Indian woman to the work force. The event, in its second year, saw representation of women from literally every profession.
exchange4media Mumbai Bureau Feb 13, 2010 7:08 AM
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