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Real Estate company Alpha G:Corp has appointed independent agency iris to create a regional integrated campaign for its new AlphaOne mall in Amritsar. iris will be responsible for all pre- and post-launch activity for the centre, which will include press ads, radio, outdoor, POS, newspaper inserts, on-ground activation.
exchange4media Mumbai Bureau Mar 11, 2010 7:49 AM
‘Unleashing the power of print: Kickstarting Advertising Revenues’ was the focal point of the day-long workshop conducted by INMA in Mumbai on March 10. The workshop saw industry biggies from both print and media agencies provide solutions to various issues facing the print industry.
exchange4media Mumbai Bureau Mar 11, 2010 7:48 AM
Karishma Initiative (KI), a wholly owned subsidiary of Lintas India Pvt. Ltd., has entered into a partnership with Media2Win, a digital marketing solution company. Through this partnership, the agency will further augment its focus on providing customized and holistic solutions to clients.
exchange4media Mumbai Bureau Mar 10, 2010 10:16 AM
Four months after the launch of Videocon D2H, the direct-to-home service from the Videocon Group, the company has appointed Abhishek Bachchan as its brand ambassador.
exchange4media Mumbai Bureau Mar 10, 2010 9:14 AM
Abhishek Verma, who had recently moved out of Neo Sports as Marketing Head, has joined Star World and Star Movies in a similar capacity. In his new role, Verma will be reporting to Anupam Vasudev, EVP - Marketing, Star India. At Neo Sports, Verma was overseeing the marketing of all the business verticals for Neo Cricket and Neo Sports.
exchange4media Mumbai Bureau Mar 10, 2010 7:50 AM
Red FM launched its 49th FM station in Gangtok on March 6. Following the Gangtok launch, Sanjay Pratap Singh, Station Head of the Siliguri station, now has the dual responsibility of both Siliguri and Gangtok stations.
exchange4media Mumbai Bureau Mar 10, 2010 7:48 AM
Arnab Chaudhuri has joined Walt Disney Television International India as Director, Content and Creative. His responsibilities include overseeing the creative and content strategy for Disney TV’s network in India, which includes Disney Channel, Disney XD and Hungama TV.
exchange4media Mumbai Bureau Mar 9, 2010 7:48 AM
Business channel ET Now has appointed Ashu Dutt to the newly created position of Chief Consulting Editor, Financial Markets. Dutt will be reporting to Andy Mukherjee, Senior Editor, Financial Markets, ET Now. Along with Dutt, ET Now has also roped in Manisha Gupta as Editor, Commodities and Currencies.
exchange4media Mumbai Bureau Mar 9, 2010 7:48 AM
Digital Law & Kenneth has bagged the entire Parle Products portfolio, including the confectionaries and savouries business. The brands include ParleG, Monaco, Hide & Seek, Parle Marie, Melody, Kisme, Musst Bites and Musst Chips. Industry sources have pegged the account size at Rs 4 crore. BC Webwise is the incumbent agency.
exchange4media Mumbai Bureau Mar 9, 2010 7:47 AM
Following last year’s initiative of overnight reporting during the Indian Premier League (IPL), aMap (Audience Measurement and Analytics) aims to go to the next level this time by providing overnight ad monitoring/audit, competitive analysis and real-time ratings during the IPL tournament.
exchange4media Mumbai Bureau Mar 8, 2010 7:28 AM
Zee Enterprises Entertainment Ltd (ZEEL) has effected some senior management changes to streamline its functions. Nitin Vaidya has been re-assigned the regional channel’s portfolio in the Hindi speaking markets, while Anurag Bedi’s portfolio will see the addition of Zee Studio and Zee Café.
exchange4media Mumbai Bureau Mar 8, 2010 7:25 AM
Bookmyshow.com, one of India’s largest entertainment ticketing website, has been roped in as the exclusive ticketing partner for the Mumbai Indians and Kings XI Punjab teams of the Indian Premier League. Bookmyshow.com is already the official online ticketing partner for Delhi Daredevils.
exchange4media Mumbai Bureau Mar 6, 2010 6:30 AM
The Indian Premier League (IPL), one of world’s biggest sports league as per Forbes, announced that IPL 2010 would be broadcast in its entirety in the UK in an exclusive deal with ITV. This landmark deal will mark the first time live cricket will be shown across the ITV network, the oldest and largest commercial television network in the UK.
exchange4media Mumbai Bureau Mar 6, 2010 6:28 AM
Neelanjan Shome, CMO, HT Media, has decided to move on. Shome was serving his notice period, which had ended last week. He had spent close to three years at HT Media, where his key responsibilities included managing assets in print (English and Hindi general interest dailies, English business newspaper), radio and Internet.
exchange4media Mumbai Bureau Mar 6, 2010 6:25 AM
Following its latest campaign creating the ‘Wow’ factor, Pepsico India has now taken the concept forward with a ‘Wow anthem for Youngistaanis. This anthem proposes to be ‘of the youth’, ‘by the youth’ and ‘for the youth’ and has been implemented through extensive radio activation in partnership with Radio Mirchi.
exchange4media Mumbai Bureau Mar 6, 2010 6:23 AM
The Kolkata High Court has passed an ad interim order in the Rin versus Tide ad war case. The Court order restrains HUL from advertising its recent Rin ad. The Court has supported P&G’s belief that the ad is disparaging and has instructed HUL to take the advertisement off immediately. The court has also barred HUL from showing any such ads in the future.
exchange4media Mumbai Bureau Mar 6, 2010 6:21 AM
Quasar, in association with Sprinklr India, has expanded its service portfolio to offer email marketing as a form of online direct marketing services. Helping its customers extend their campaigns with regular customer outreach through one of the most effective and productive direct marketing tool – email.
exchange4media Mumbai Bureau Mar 5, 2010 8:13 AM
DNA has announced the elevation of Dipayan Chowdhury as its National Sales Head. Chowdhury has been with the organisation since its inception. With over 19 years of experience, he has worked across media and FMCG industries. His earlier stints with print were with ABP, Business Standard and Hindustan Times.
exchange4media Mumbai Bureau Mar 5, 2010 7:34 AM
Close on the heels of launching Discovery Science and Discovery Turbo channels in January 2010, Discovery Networks Asia-Pacific has now expanded its channel bouquet in India to six with the launch of Discovery HD. Discovery HD is available on the Sun Direct platform.
exchange4media Mumbai Bureau Mar 5, 2010 7:31 AM
DNA has announced the elevation of Dipayan Chowdhury as its National Sales Head. Chowdhury has been with the organisation since its inception. With over 19 years of experience he has worked across the media and FMCG industries. His earlier stints with print were with ABP, Business Standard and Hindustan Times.
exchange4media Mumbai Bureau Mar 4, 2010 12:01 PM
Santosh Desai, Head of Future brands and a known name in the Indian media, advertising and marketing industry, released his book, ‘Mother Pious Lady - Making sense of Everyday India’, amid a high-profile audience in Mumbai on March 3, 2010. The book narrates the saga of changing urban middle class India in a witty and engaging way.
exchange4media Mumbai Bureau Mar 4, 2010 7:07 AM
India’s technology hub Bangalore has been witness to some innovative campaigns for Yahoo! and Aircel. OOH company JCDecaux has created a new iconic structure for Yahoo! at the Bangalore International Airport. Meanwhile, Aircel has joined hands with Mudra Max and JCDecaux to create a unique branding opportunity by branding the roundabout at the Bangalore International Airport with a head-turning structure.
exchange4media Mumbai Bureau Mar 4, 2010 7:06 AM
The jury for Clio Awards 2010, the international advertising, design and communications competition, has been announced. From India, this year there are only two ad men on the jury panel – Santosh Padhi (Taproot India) and Ashish Chakravorty (McCann Erickson). The 51st Annual Clio Awards will be held on May 26-27 in New York City.
exchange4media Mumbai Bureau Mar 4, 2010 7:00 AM
Close on the heels of its programme revamp, BBC World News has signed a deal with Sun Direct for the channel’s distribution. Colin Lawrence, Commercial Director, BBC World News, has reiterated the importance of India as a market and added that the deal with Sun Direct is a starting point for the channel’s plans in India in 2010.
exchange4media Mumbai Bureau Mar 4, 2010 6:59 AM
The Indian Digital Media Awards (IDMA) 2010, organised by the exchange4media Group, has attracted a healthy 435 entries to compete for the digital awards. The jury process, chaired by Mahendra Swarup, commences this week. The awards would be announced in Mumbai on March 11. Zapak, 160/2, Bollywoodhungma.com are the co-sponsors, while Bloomberg UTV is the broadcast partner.
exchange4media Mumbai Bureau Mar 4, 2010 6:57 AM
Slice, PepsiCo’s mango juice drink brand, partnered with Radio Mirchi to provide listeners in Mumbai with complete non-stop music entertainment all through the day on Friday, February 26, 2010, as part of its launch celebrations in Mumbai.
exchange4media Mumbai Bureau Mar 3, 2010 8:44 AM
Brand activation agency Candid Marketing is reinventing and rebranding itself. The company has unveiled a new logo and brand identity to reinvent its corporate image. In its new avatar, the company is looking to grow beyond BTL by using creative innovation as a central tool.
exchange4media Mumbai Bureau Mar 3, 2010 7:14 AM
Carrying forward its print campaign for last year that stated ‘We are Punj Lloyd’, Punj Lloyd has rolled out its first ever India-centred advertisement campaign, a series of print ads, with a common tagline ‘Done. The Punj Lloyd Way’. The ad has been conceptualised by Singapore-based agency C2 Design.
exchange4media Mumbai Bureau Mar 2, 2010 6:17 AM
Hungama Digital Media, one of South Asia’s largest digital entertainment companies, in association with Dharma Productions and Fox Star Studios, has launched a digital promotion campaign for the SRK-starrer ‘My Name Is Khan’ (MNIK). The campaign includes a series of interactive and engaging initiatives based on the film’s concept, which are available on PC and mobile. ‘My Name Is Khan’ is directed by filmmaker Karan Johar after a four-year hiatus.
exchange4media Mumbai Bureau Feb 27, 2010 8:43 AM
IndusInd Bank has rolled out a series of three ads as part of its new campaign, which broke on February 26, 2010. Conceived by RK Swamy BBDO Delhi, the campaign uses subtle humour to highlight IndusInd Bank’s world-class services designed to make banking a hassle-free and pleasurable experience.
exchange4media Mumbai Bureau Feb 27, 2010 7:55 AM
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