Authors
Entries have been invited for the Indian Digital Media Awards 2010 (IDMA 2010). In all, 23 Awards would be given across six categories – Web, Gaming, Mobile/Viral, Social Media, Special Awards and Hall of Fame. Details of each category and participation forms will be available on exchange4media.com from Monday, February 15, 2010.
exchange4media Mumbai Bureau Feb 13, 2010 7:06 AM
After a stint of nearly five years Rana Barua has put in his papers at Radio City as EVP and National Head - Programming and Marketing. He is currently serving his notice period.
exchange4media Mumbai Bureau Feb 12, 2010 7:03 AM
McCann Erickson India has elevated Namrata Nandan as General Manager to head its Bangalore office. The elevation was announced at the time of appointing Loveleen Raina and Rahul Matthew to the agency. Prior to this role, Nandan was Group Business Director at McCann Mumbai.
exchange4media Mumbai Bureau Feb 12, 2010 7:01 AM
Lintas Media Group has bagged the media mandate for diversified financial services group Religare Enterprises following a fiercely competitive pitch. Lintas Media Group will handle all the financial services, comprising asset management, wealth management, equity and commodity broking, investment banking, lending services, private equity and venture capital out of Delhi and the Mutual Fund business that is out of Mumbai.
exchange4media Mumbai Bureau Feb 11, 2010 6:22 AM
Colors has added two senior members in the sales team. Both these positions are newly created ones. Pappan Majumdar has been appointed as National Director - Property and Sales, while Shivani Raina Ghosh has been brought in as National Director - Client Servicing. Both will report to Simran Hoon, National Sales Head, Colors.
exchange4media Mumbai Bureau Feb 9, 2010 6:59 AM
Advertising legend SR Mani Ayer (1935-2010), who was also the former Managing Director & CEO of Ogilvy & Mather India, passed away on February 8, 2010. It is understood that Ayer was ailing for the past few days. He is survived by his wife, daughter and a son.
exchange4media Mumbai Bureau Feb 9, 2010 6:56 AM
The ad world is stunned at SR Mani Ayer’s demise. There was an avalanche of grief and remembrance of someone nearly everyone referred to as a ‘Father of Indian Advertising’. exchange4media got the who’s who of Indian advertising to share their special memories of the man and CEO that SR Mani Ayer was.
exchange4media Mumbai Bureau Feb 9, 2010 6:54 AM
Advertising legend S R Mani Ayer (1935-2010), who was also the former Managing Director & CEO of Ogilvy & Mather India, passed away earlier today. It is understood that Ayer was ailing for the past few days. He is survived by his wife, daughter and a son.
exchange4media Mumbai Bureau Feb 8, 2010 12:40 PM
Posterscope India, the OOH company from the Aegis Media Group, has come out with an innovative OOH campaign for the launch of Future Group’s Home Town, said to be the biggest home improvement retail format in India.
exchange4media Mumbai Bureau Feb 8, 2010 6:59 AM
Percept Out-of-Home, a division of Percept Ltd, has created some clutter-breaking outdoor innovation as part of a month-long campaign for ‘Horlicks ProHeight’ in Kolkata.
exchange4media Mumbai Bureau Feb 6, 2010 6:32 AM
Ogilvy Landscapes has won the out of home business of Canara HSBC Oriental Bank of Commerce Life Insurance Company Ltd second time in a row. Ogilvy Landscapes had won this business in a multi-agency pitch for the first time in 2008, when the company was planning to launch its insurance products.
exchange4media Mumbai Bureau Feb 6, 2010 6:32 AM
It takes a lot of toil, sweat and tears to make a house a home. This concept has been brought to life in the campaign for Sahara City Homes. Conceptualised by Percept Picture Company Ltd, the campaign sees some of India’s leading cricketers toiling away to build Sahara’s dream homes.
exchange4media Mumbai Bureau Feb 6, 2010 6:30 AM
Adding fun and playfulness to the festival of Holi, Coca-Cola India is all set to launch an integrated communication programme for brand Fanta. The 360-degree initiative is supported by both above and below the line initiatives under the aegis of ‘Holi Hai! Toh Dikhao Apne Asli Rang’. O&M is the creative agency behind the campaign.
exchange4media Mumbai Bureau Feb 5, 2010 7:21 AM
Mumbai-based creative and integrated brand communication agency Six Inches has taken creative offshoring to another level by bagging some large projects from East Africa and the Middle East. These include Kenyan IT company Craft Silicon and Klear, a packed water company in the Mid-East.
exchange4media Mumbai Bureau Feb 5, 2010 7:20 AM
Text 100 APAC has announced several senior promotions and new appointments within its South Asia consulting organisations. Text 100’s new management changes in Singapore, India and Malaysia reflect the agency’s continued success and growth across Asia as well Text 100’s leadership position in social media programmes.
exchange4media Mumbai Bureau Feb 3, 2010 2:32 PM
NetworkPlay, one of India’s leading vertical multi-genre brand ad-networks funded by Capital18, has announced a strategic partnership with Bangalore-based Oneindia.in, wherein the entire India IP advertising monetisation will be solely handled by them. With this development, NetworkPlay will have the most robust offerings with over a billion PVs from its stable for advertisers to latch onto, along with the 20 million plus unique users from its federation making it undoubtedly the clear leader in the brand space in India.
exchange4media Mumbai Bureau Feb 3, 2010 7:28 AM
Shalini Behl has been appointed as Channel Head, What's On India. Prior to this, she was with Reliance Big TV, where she had handled revenue function of VAS services and was responsible for launching all the interactive services on the platform.
exchange4media Mumbai Bureau Feb 3, 2010 7:28 AM
Rediffusion Y&R has appointed as Bhautik Mithani as its Chief Financial Officer. He replaces Swasti Bhowmick. Mithani has been CFO of TME, the media arm of Rediffusion Y&R.
exchange4media Mumbai Bureau Feb 3, 2010 7:27 AM
Starcom MediaVest Group has announced the launch of a new out of home agency ‘Vector’. The agency would be headed by Sriram Iyer, who will be its Chief Operating Officer. Vector will be headquartered in Mumbai and operate as a division of Starcom MediaVest Group, with operations in all the metros. Iyer will work under the leadership of Sanjay Shah, CEO, Vector.
exchange4media Mumbai Bureau Feb 3, 2010 7:25 AM
RK Swamy BBDO Delhi has bagged the creative duties of the consumer electronics business of Lloyd Group following a multi-agency pitch. The account size could be ascertained at time of filing the report. Recognised as a pioneer in the field of air conditioning in India, Lloyd Group is planning to expand its product portfolio with several new lifestyle products.
exchange4media Mumbai Bureau Feb 3, 2010 7:24 AM
After some clutter breaking packaging and branding in the snacks category, now it’s time for some TVC push for Parle Agro’s snack brand Hippo. The brand name, packaging, philosophy and communication for Hippo have been developed by Creativeland Asia, while the TVC has been directed by Ram Madhvani of Equinox Films.
exchange4media Mumbai Bureau Feb 2, 2010 7:23 AM
Mogae Digital, promoted by Sandeep and Tanya Goyal, has launched www.chandigarhwallahs.com, touted as the first and only social networking site for Chandigarh. The portal, which was launched on January 30, 2010, will be powered by Mogae Digital’s technical team.
exchange4media Mumbai Bureau Feb 1, 2010 7:05 AM
Hungama Digital Media has launched Hungama MyPlay, an interactive music application for Facebook users. The application brings users a massive library of nearly two lakh songs ranging from latest Bollywood releases, ghazals, devotional content and Indian languages tunes.
exchange4media Mumbai Bureau Feb 1, 2010 7:04 AM
Reliance Media World Ltd, part of the Reliance ADA Group, has reported a total income of Rs 49.36 crore for the third quarter ending December 31, 2009. The company has reported a net loss of Rs 12.65 crore in Q3 FY10, while its EBITDA for the quarter stood at Rs 2.79 crore.
exchange4media Mumbai Bureau Feb 1, 2010 6:57 AM
Radio City, in association with BPI, publisher of children’s book, has launched an audio book titled ‘City of Tales’, a story telling property for kids. The audio books market is still at a nascent stage in India, which consists of a market share of 5-10 per cent of the publishing business as compared to the US market.
exchange4media Mumbai Bureau Jan 30, 2010 7:03 AM
Laqshya Media provided OOH support to Maharashtra Government for its week-long cultural festival, ‘Mumbai Saptarang’, which was held between January 22 and 28, 2010. The event was organised by the Cultural Affairs Department as part of the Golden Jubilee Celebrations of the state of Maharashtra.
exchange4media Mumbai Bureau Jan 30, 2010 7:00 AM
7Up, the natural lemon flavoured beverage from PepsiCo India, has introduced a new thematic campaign for 2010, which expands on the theme of ‘Lemon refreshment’. A new TVC, conceptualised by BBDO India, has been unveiled as part of the campaign.
exchange4media Mumbai Bureau Jan 30, 2010 6:59 AM
Following a multi-agency pitch, Publicis Ambience has been assigned the creative duties of VIP Luggage. Lowe Lintas is the incumbent agency, while Maxus continues to handle the media duties. It is learnt that Publicis Ambience has bagged the VIP brand and not the Aristocrat business as a decision on that brand is still awaited.
exchange4media Mumbai Bureau Jan 29, 2010 7:21 AM
Navia Asia, the out of home specialist network, has announced the elevation of Gourav Tandon to COO - India. Tandon was till recently the National Director at Navia Asia, in charge of business development since April 2009. In addition to managing several independent OOH AOR accounts, Navia services the OOH needs of clients of Starcom Worldwide, MediaVest Worldwide, ZenithOptimedia and Equinox, all media brands of Publicis Groupe owned VivaKi.
exchange4media Mumbai Bureau Jan 28, 2010 8:44 AM
Rajat Sethi, Managing Director, Dentsu Marcom, has put in his papers. He had joined the agency on September 24, 2009. Sethi is yet to decide on his next destination. Meanwhile, no decision has been taken on his replacement at Dentsu Marcom yet.
exchange4media Mumbai Bureau Jan 28, 2010 7:30 AM
TOP STORIES
