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Finalists of the One Show and One Show Design have been announced. Twenty-one Indian entries have made it to the finalists’ list for One Show Awards, while the One Show Design finalists’ list features 16 Indian entries. The One Show Design and One Show awards ceremony will be held in New York on May 10 and May 13, respectively.
exchange4media Mumbai Bureau Apr 20, 2010 8:30 AM
Continuing its association with sports, Wrigley has made its presence felt through Indian cricket second year in a row with its association with IPL teams. With this alliance, Wrigley’s leading brands – Orbit sugar-free chewing gum and Boomer bubble gum – are engaging consumers in two interactive consumer campaigns for each of the brands.
exchange4media Mumbai Bureau Apr 17, 2010 8:25 AM
Keeping in mind its focus on India emerging as a key market, Wunderman’s presence in the country will now be through two entities – Rediffusion-Wunderman and Wunderman International. After 12 years as Wunderman India, the 100 per cent subsidiary of Rediffusion Y&R will now be known as Rediffusion-Wunderman, headed by Leroy Alvares.
exchange4media Mumbai Bureau Apr 17, 2010 8:24 AM
Three D Holograms Pvt Ltd has entered into a strategic alliance with Times Innovative Media Ltd for advertising sales of 3D LCD screens at the Mumbai airport. These screens are IPTV enabled and would be of great interest to brands from categories such as automobile, telecom, FMCG, lifestyle premium products and hospitality.
exchange4media Mumbai Bureau Apr 16, 2010 8:38 AM
My FM has announced the elevation of Harrish M Bhatia to CEO. Prior to this, Bhatia was COO. In his new role, Bhatia will be looking at leading the brand through the much awaited changes in the radio industry and will also bring in a fresher outlook to the different business areas of the brand. He will be reporting to Pawan Agarwal, Director, Dainik Bhaskar Group.
exchange4media Mumbai Bureau Apr 16, 2010 8:24 AM
Mudra MAX, a part of the Mudra Group, has added the media mandate of Shakti Pumps (India) Ltd to its client portfolio. The account will be handled out of Mudra MAX’s Mumbai office and the account size is pegged at Rs 10-12 crore.
exchange4media Mumbai Bureau Apr 15, 2010 8:41 AM
Global IT services provider HCL Technologies has engaged Wieden+Kennedy Delhi to work on a global brand strategy project. The first phase of the assignment starts with immediate effect.
exchange4media Mumbai Bureau Apr 15, 2010 8:29 AM
Mudra MAX, a part of the Mudra Group, has added the media mandate of Shakti Pumps (India) Limited to its client portfolio. The account will be handled out of Mudra MAX’s Mumbai office. The account size is pegged at 10 to 12 crores.
exchange4media Mumbai Bureau Apr 14, 2010 12:34 PM
The Advertising Standards Council of India (ASCI) has recently introduced additions to the code on advertising of automotive vehicles and foods & beverages. The addendums are directed at depicting safe, secure and healthy practices in advertisements targeted at masses.
exchange4media Mumbai Bureau Apr 14, 2010 8:33 AM
IBNLive.com, part of the Web18 Group, has launched a new feature designed for viewers to interact directly with every journalist - ‘Blaze’ - on their site. Blaze aims to enable the end-users to shortlist or finalise their favourite celebs, anchors, presenters and reporters, post which users will get real-time up-to-date information on their activities (what they are reading and watching).
exchange4media Mumbai Bureau Apr 13, 2010 11:04 AM
The second session of Day 3 at GoaFest 2009 saw George Michaelides, Global Leader (Invention) at Mindshare, conduct a session in which he stressed on the ‘new creativity’, which, according to him, was the need of the hour for advertising agencies. “The new creativity has to be the language of the business in the future,” he affirmed.
exchange4media Mumbai Bureau Apr 12, 2010 8:45 AM
With an aim to incorporate listeners’ choice and suggestions for content and music, Radio Misty has revamped the content and music of its Gangtok station. The FM station will run a multimedia campaign and has set aside a marketing budget of around Rs 5 lakh. Next in line for revamp is its Siliguri station.
exchange4media Mumbai Bureau Apr 10, 2010 8:44 AM
After making its presence felt in international markets such as the US, the UK, the Middle East and North Africa, NDTV Imagine has now announced that it will be available in Canada as well. The channel will be available to Bell TV customers in Canada for $5 per month.
exchange4media Mumbai Bureau Apr 9, 2010 9:00 AM
Bates 141 search for a National Creative Director has finally ended with the appointment of Sagar Mahableshwarkar, who is all set to take charge as NCD of Bates 141 India & Bangladesh region. It may be recalled that exchange4media had reported this development nearly a month back. Mahableshwarkar will partner Sonal Dabral and Sandeep Pathak in furthering the creative agenda.
exchange4media Mumbai Bureau Apr 9, 2010 9:00 AM
With the start of IPL3, iDubba has launched some features that allow users to set team-specific and player-specific alerts so that they need not worry about missing their favourite player batting or bowling during the match.
exchange4media Mumbai Bureau Apr 8, 2010 12:30 PM
Codemasters, one of the leading British developer and publisher of world-class video games, has announced that Reliance Big Entertainment Ltd (RBEL), a part of Reliance ADA Group, has agreed to acquire a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, one of the leading European venture capital firms that first invested in Codemasters in 2005.
exchange4media Mumbai Bureau Apr 8, 2010 11:49 AM
O&M has bagged the creative duties of IndusInd Bank following a multi-agency pitch. The agencies in the fray included JWT, Rediffusion Y&R, Saatchi & Saatchi and Mudra. RK Swamy BBDO is the incumbent agency. It is learnt that IndusInd Bank plans to spend close to Rs 40 crore in the coming financial year on advertising and other visibility initiatives.
exchange4media Mumbai Bureau Apr 8, 2010 8:51 AM
The second Mobile Ad Conference presented by IAMAI held in Mumbai on April 7, discussed ‘Mobile advertising: The next big thing - capabilities and challenges’. The eminent panel members also provided valuable insights on the challenges of delivering successful creative mobile campaigns.
exchange4media Mumbai Bureau Apr 8, 2010 8:47 AM
Law & Kenneth Delhi has won the creative duties of Kent RO Systems. No pitch process preceded this win, however there were a series of presentations made to the client.
exchange4media Mumbai Bureau Apr 7, 2010 8:52 AM
MTV is scaling up its programming line-up in the year ahead and has decided to add more long-format shows. This decision was taken after shows such as ‘Roadies’, ‘Splitsvilla’ and ‘Rock On’ have carved a niche for themselves. The production of these long formats would be done by external content and production companies.
exchange4media Mumbai Bureau Apr 7, 2010 8:49 AM
The shortlist for the Creative Abbys at GoaFest 2010 has been announced. This year, a total of 571 entries have made it to the shortlist. The agencies that have a high number of shortlists include Ogilvy India, Mudra Group, Leo Burnett India, Publicis Communications and JWT India, among others.
exchange4media Mumbai Bureau Apr 7, 2010 8:42 AM
After partnering with IPL teams of after Delhi Daredevils and Kolkata Knight Riders, Fever FM now joined hands with Mumbai Indians, which is currently top of the League. Cricket fans in Mumbai can now look forward to some great on-air content and contests.
exchange4media Mumbai Bureau Apr 6, 2010 11:42 AM
After a long and an eventful decade at Laqshya Media, Satish Singh, President OMI, has decided to move on. With the strategy to consolidate all its business under one brand, Indrajit Sen, currently President - Projects, takes over as CEO of Laqshya Media. In a parallel development, Soumitra Bhattacharyya takes over as President - Corporate Affairs.
exchange4media Mumbai Bureau Apr 6, 2010 8:30 AM
The latest edition of Characters India Loves (CIL) study by Ormax Media has sprung a few surprises for the Hindi GEC environment. For the first time, across the three CIL tracks, negative characters have made it to the list of the top 10 most liked characters. While Ammaji (‘Laado’) and Tapasya (‘Uttaran’) share the rank at No. 7, Krishna (‘Pratigya’) makes it to No. 10.
exchange4media Mumbai Bureau Apr 2, 2010 8:24 AM
Big FM, the radio arm of Reliance Media World Ltd., has announced the elevation of Soumen Ghosh Choudhury to National Business Head. Choudhury has been instrumental in shaping the growth and expansion of the radio station, being part of one of the initial team of people joining the company at the time of inception. In his new role, Choudhury will be responsible for all business aspects and the smooth functioning of the FM business across its 45 station network.
exchange4media Mumbai Bureau Mar 31, 2010 10:17 AM
After five years of operations, Star One has decided to have a shift in its core TG. While earlier it used to have 18-year olds as its core TG, it now intends to shift its core TG to 23-year old viewers. Meanwhile, the channel is launching two shows – ‘Geet- Hui Sabse Parayi’ and ‘Rang Badalti Odhani’, which will cater to this TG.
exchange4media Mumbai Bureau Mar 31, 2010 8:44 AM
After a stint of nearly two years, Jagdeep Singh Pawar has put in his papers at Red FM as National Head Events and Station Head, Delhi. Pawar is currently serving his notice period and March 31 is believed to be his last day with the FM player At Red FM, Pawar was reporting to CEO K Shanmugam.
exchange4media Mumbai Bureau Mar 30, 2010 8:21 AM
MWG TAG Ideation, the full-service creative agency from McCann Worldgroup India, has appointed Daniel Upputuru as Senior Creative Director in a leadership role for its Delhi operations. Prior to joining TAG, Upputuru was with Rediffusion Y&R.
exchange4media Mumbai Bureau Mar 29, 2010 8:41 AM
After a stint of more than four years at Red FM, Anuj Singh has put in his papers as National Marketing Head and West Head. March 31 will be his last working day at Red FM.
exchange4media Mumbai Bureau Mar 29, 2010 8:20 AM
Some lucky Mumbai Indians fans got to travel in an open air double-decker bus, along with Red FM RJs, on March 25 to cheer for their favourite team. The bus journey started from Red FM’s office and culminated at the Brabourne stadium, the venue of the IPL match between Mumbai Indians and Chennai Super Kings.
exchange4media Mumbai Bureau Mar 27, 2010 9:24 AM
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