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In his third stint with CyberMedia, Prashanth Hebbar has now been made Senior Editor at ‘Dare’, a magazine for entrepreneurs. Prior to this Hebbar was Vice President - Custom Publishing at CyberMedia India Online Ltd.
exchange4media Mumbai Bureau May 11, 2010 8:16 AM
RK Swamy Hansa has appointed Tyronne Devdros as Vice President, Hansa Outdoor. He would be reporting to Surojoy Banerjee, CEO, Hansa Outdoor. Devdros will manage and grow the divisions business across the country and also build, lead and motivate the Hansa Outdoor teams to deliver OOH solutions that add significant value to clients businesses.
exchange4media Mumbai Bureau May 8, 2010 10:06 AM
After zeroing on four flavours from a whopping 1.3 million ideas from consumers as part of its ‘Give Us Your Dillicious Flavour’ campaign, Frito-Lay India is set for the next phase of this campaign, wherein it will test these four flavours in markets across India for the next two months with the theme ‘Bachega sirf tastiest’ (Survival of the tastiest).
exchange4media Mumbai Bureau May 8, 2010 9:10 AM
Mountain Dew, the beverage brand from the Pepsi stable, has sought to build greater brand connect that takes forward its ‘Darr ke aage jeet hain’ proposition with a series of on-ground activities executed by outdoor media firm Jagran Solutions. The activation is being executed in cities like Lucknow, Kanpur, Allahabad, and Varanasi, among others.
exchange4media Mumbai Bureau May 8, 2010 8:49 AM
Discovery Networks Asia-Pacific has promoted Rajiv Bakshi to Vice President – Marketing for India region. In his new leadership role, Bakshi will be responsible for creating and implementing strategic marketing initiatives for Discovery’s entire portfolio of six networks in India. He will continue to report to Rahul Johri, Senior VP & GM India.
exchange4media Mumbai Bureau May 8, 2010 8:25 AM
TME, the media arm of Rediffusion Y&R, has intensified its focus on the digital space with the hiring of Uma Sivakumar as National Digital Head. Sivakumar will be responsible for the media deliveries on digital for all offices of TME India.
exchange4media Mumbai Bureau May 7, 2010 8:39 AM
As part of internal movements at CyberMedia, Krishna Kumar has moved out of ‘Dare’, a magazine for entrepreneurs, as Group Editor after a stint of nearly three years. Kumar has been shifted to a new role in the Web 2.0 content platform, wherein he is now Senior Vice President Special Projects, CyberMedia.
exchange4media Mumbai Bureau May 7, 2010 8:37 AM
The second edition of ‘Media Quotient - what’s your MQ?’, the Media Quiz 2010, culminated in a grand finale held in Mumbai on May 6. Team Cognizant, winner of the Kolkata round, overcame some strong competition to emerge the winner at the finals and won return tickets to London. Team Tata Capital of Mumbai was the first runner up.
exchange4media Mumbai Bureau May 7, 2010 8:29 AM
Despite all the controversies surrounding it, IPL3 has a lot of reasons to celebrate. In its third season, the grand finale of IPL, played on Sunday, April 25, 2010, has delivered double digit TVR of 10.5 per cent and a reach of 49 million.
exchange4media Mumbai Bureau May 6, 2010 9:17 AM
Bajaj Finserv, the financial services company of Bajaj Group, has announced its new line of business, wherein Bajaj Auto Finance had launched its Construction Equipment (CE) financing and Retail Loan against Securities business in April this year. Bajaj Finserv has also unveiled its new brand identity as well as its plans to venture into Wealth Management Services.
exchange4media Mumbai Bureau May 6, 2010 9:11 AM
Starting this year, the MRUC has made the Indian Readership Survey (IRS) a quarterly affair. The first quarterly IRS report for 2010 does not show much change in the topline figures. Dainik Jagran continues to lead the overall dailies and Hindi dailies list. The Times of India tops the English dailies chart. Saras Salil and India Today are the top magazines based on the total readership figures.
exchange4media Mumbai Bureau May 4, 2010 11:29 AM
Red FM and Maruti Suzuki came together to re-launch Wagon R. The initiative saw Red FM turn blue for an entire day on April 23, 2010 to celebrate the brand new features of the Wagon R, such as its blue eye shaped headlights, taller body, etc. Everything from the station jingle and bumpers to the RJs’ sign off was modified to incorporate the Wagon R’s unique features and celebrate its arrival in style.
exchange4media Mumbai Bureau May 4, 2010 11:12 AM
Weston, the consumer electronics and appliances brand from the Rs 680-crore Dixon Technologies Group, is planning to triple its turnover to Rs 200 crore in the current fiscal year FY2010-11, as compared to Rs 65 crore in FY2009-10. BEI Confluence is the creative agency for Weston.
exchange4media Mumbai Bureau May 4, 2010 11:09 AM
Mudra Terra, the rural marketing arm of Mudra MAX, has added the rural activation mandate for Glucon-D to its client portfolio. It will be handled out of it Mumbai office.
exchange4media Mumbai Bureau May 1, 2010 9:06 AM
They were the ones who walked away with the Interactive Digital Awards at this year’s GoaFest, and they came together once again to reiterate why digital is the way to go in media at the ‘Think Digital with Google’ conference. Organised by Google India, the conference was held in Mumbai on April 30, 2010.
exchange4media Mumbai Bureau May 1, 2010 8:39 AM
Marketing research company IMRS Advisory Pvt Ltd has tied up with BMI Research of South East Asia, one of the leading market research and consultancy companies, to simultaneously launch services across countries like India, Japan, Indonesia, Malaysia, Sri Lanka, Nepal, Bangladesh, Singapore and Hong Kong.
exchange4media Mumbai Bureau Apr 30, 2010 9:48 AM
IPL3 is over and now it’s time to take stock of the commercial aspects of it. A total of 143 commercial brands advertised during IPL3, which is the second highest number after that of Season One. According to TAM Sports, for all India market in the CS 4+ category, the average TVR of the last 59 matches during IPL3 was 4.5 per cent, which is more than Season Two, but falls short of Season One.
exchange4media Mumbai Bureau Apr 30, 2010 8:36 AM
Yes Bank is banking on its business growth with the objective to achieve a balance sheet size of Rs 150,000 crore, a pan-India branch network of 750 from the current 150, with a human capital base of 12,000 by 2015. Going further, the bank also looks to ramp up lending to retail clients.
exchange4media Mumbai Bureau Apr 30, 2010 8:26 AM
Iconic Italian lifestyle brand Diesel believes there’s nothing dumb about stupid. And with this ‘Stupid’ philosophy, the brand is spreading its base in India. Diesel has launched two stores in Mumbai this month in partnership with Reliance Brands Ltd, a part of Reliance Industries Group. Diesel stores will be opened in Bangalore, Delhi and Hyderabad over the next few months.
exchange4media Mumbai Bureau Apr 29, 2010 8:42 AM
Bharti Airtel has launched Mirchi Mobile in partnership with Radio Mirchi. Airtel mobile customers can now choose to follow Radio Mirchi station from anywhere in India and can choose from 12 Radio Mirchi stations. To subscribe, they simply have to dial a particular number to listen to up to 100 minutes of Radio Mirchi content for Rs 10 per week. Through this initiative, every handset, even those without an FM receiver, can access Radio Mirchi content streamed through Airtel network. Mirchi Mobile will be initially available to Airtel customers in Delhi and Mumbai, to be shortly followed by the rest of the country.
exchange4media Mumbai Bureau Apr 27, 2010 9:39 AM
Digital agency Quasar has roped in Naveen Verma as National Creative Director. Prior to joining Quasar, Verma was National Creative Director at Rediff.com, where he had spent 11 years out of his overall of experience of 15 years.
exchange4media Mumbai Bureau Apr 27, 2010 9:36 AM
ASCI has released its report for the period February 2010 on the ads that were either withdrawn or modified. A total of six ads had been brought under its scanner, of which it had prohibited the airing of one commercial and instructed modifications in five others with immediate effect. These ads include brands like Dabur Chyawan Junior, Maruti SX4, Shanti Badam Amla Hair Oil, Tata AIG Insurance, IMS CAT Approach Program and Mahindra Flyte Power Scooter.
exchange4media Mumbai Bureau Apr 27, 2010 8:40 AM
Meru Cabs has joined hands with ‘Save the Children’, an NGO for child’s rights, to help promote and educate the public about the work that they do. ‘Save the Children’ has launched a campaign with Meru Cabs that aims to increase awareness and raise money for its work with children in India. The campaign utilises the innovative branding opportunities offered by the leading cab operator to great effect both internally and externally.
exchange4media Mumbai Bureau Apr 24, 2010 11:06 AM
Alcatel-Lucent, in collaboration with Aksh Optifibre, one of India’s pioneering IPTV service provider, has announced that it has enabled the commercial launch of India’s first 3G-driven mobile TV services. This new mobile TV service, offered by broadband mobile provider MTNL, makes multimedia and entertainment a reality for millions of MTNL mobile subscribers in the metro cities of Delhi and Mumbai. The service was launched in March 2010.
exchange4media Mumbai Bureau Apr 24, 2010 11:01 AM
Dhanlaxmi Bank has entered into an alliance with UTI Mutual Fund (UTI MF) under which the bank will offer the entire bouquet of UTI MF’s schemes through its 270 branches in more than 130 cities and towns across the country.
exchange4media Mumbai Bureau Apr 24, 2010 10:55 AM
Coinciding with World Earth Day on April 22, The Times of India and Garnier came together to launch a 45-day ‘green’ initiative called ‘Take Care, Take Charge’. Centre for Environment Education is the knowledge partner for this campaign.
exchange4media Mumbai Bureau Apr 24, 2010 9:07 AM
There seems to be no end to Lalit Modi’s problems. In another turn of events, Gaurav Garg, President, Strategic Consulting, Propaganda Media & Marketing, has served a legal notice to Lalit Modi and Morani brothers of Cineyug for breach of proprietary rights and monetary compensation.
exchange4media Mumbai Bureau Apr 24, 2010 9:06 AM
Remit2India, one of India’s leading online remittance services, will be the sole sponsor for the US feed of the Indian Premier League (IPL) Season 3 on YouTube, which will broadcast all the action of the final four matches of the season.
exchange4media Mumbai Bureau Apr 22, 2010 11:07 AM
According to TAM Sports for all India market, in the CS 4+ category, IPL3 has managed to reach an average TVR of 4.5 per cent in the last 53 matches, as compared to the average TVR of 4.0 per cent in 2009.
exchange4media Mumbai Bureau Apr 22, 2010 11:03 AM
The jury for the D&AD (Design & Art Direction) Awards 2010 has been announced. Naren Multani, Creative Director – Films, McCann Erickson, South Asia, is the only Indian among the 25 specialist juries for the D&AD Awards. He has been invited to judge the TV & Cinema Craft category. The Pencil winners will be announced at an Awards ceremony to he held in London on June 3.
exchange4media Mumbai Bureau Apr 21, 2010 8:34 AM
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