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Sanjay Dayal has quit ITM as GM and Head Marketing, to join TDI Media Services as Associate VP. As part of the agency set-up, Dayal will primarily be responsible for planning and business development.
exchange4media Mumbai Bureau Jun 19, 2010 9:54 AM
Grey Mumbai has strengthened its creative team with the addition of Goral Ajmera, who joins as Senior Creative Director, Art. She will be report to Malvika Mehra and Amit Akali, the NCD duo at Grey India and work closely with Karan Rawat, ECD, Art.
exchange4media Mumbai Bureau Jun 19, 2010 9:53 AM
Bharti AXA General Insurance has signed on Grey India as their advertising agency. The agency has won the mandate earlier handled by Contract Advertising. The account will be handled by the Grey Bangalore office which will provide strategic and creative direction to Bharti AXA General Insurance. The account is estimated to be worth around Rs 12 to 15 crores.
exchange4media Mumbai Bureau Jun 16, 2010 11:48 AM
Rediffusion Y&R has bagged the creative duties for English daily DNA (Daily News & Analysis). The account was contested last month through a multi-agency pitch, which included incumbent agency Contract among others. Work on the account will start with immediate effect out of Rediffusion’s Mumbai office.
exchange4media Mumbai Bureau Jun 10, 2010 8:43 AM
Birla White Wallcare Putty has invited agencies for a creative pitch. It is learnt that several agencies are taking part in the pitch. Interface Communications is the incumbent agency on the business.
exchange4media Mumbai Bureau Jun 10, 2010 8:41 AM
Almost everyone has a vision, but execution of that vision is what is vital. Passion is something that needs to be alive in young people to move ahead in life. These were some of the takeaways from the Young Leaders’ Conclave, held in Mumbai on June 8, 2010. The objective of the Conclave was to foster a positive environment for the emergence of young leaders.
exchange4media Mumbai Bureau Jun 9, 2010 8:12 AM
Navia Asia, the out-of-home specialist network, has appointed Cyrus Dumasia as Head of Western Region. Dumasia will be based in Mumbai. He will report to Sanjay Shah in managing operations. He joins Navia from TDI International, where he was Business Head, Maharashtra and Goa.
exchange4media Mumbai Bureau Jun 8, 2010 9:40 AM
AMO Communications Mumbai, a Percept Hakuhodo company, has been appointed by Richfeel Health & Beauty Pvt Ltd to handle its brand – Richfeel Hair and Beauty Clinic. The win comes on the back of a multi-agency pitch.
exchange4media Mumbai Bureau Jun 8, 2010 8:39 AM
Realtime Interactive Media, a Mumbai-based mobile out-of-home media company, has recently launched ‘I - Mumbai TV’, an exclusive infotainment and edutainment channel for BEST buses. In a bid to make commuting more entertaining and innovative for its patrons , BEST is set to install in its fleet an ambitious Visual Interactive Transit Entertainment System that aims to offer a bouquet of real time solutions and services.
exchange4media Mumbai Bureau Jun 2, 2010 9:40 AM
Gourav Tandon has put in his papers at Navia Asia, the out of home specialist network, as Chief Operating Officer. He is currently serving his notice period. Sanjay Shah, CEO, Navia Asia, will look after Tandon’s responsibilities till further announcement.
exchange4media Mumbai Bureau Jun 2, 2010 8:31 AM
Publicitas, the Swiss media consultancy, which has been in business in India for the last 10 years through its company Mediascope Publicitas, is expanding its scope of services in the Indian market with the launch of its out-of-home business. Robin Carruthers will be spearheading Mediascope Publicitas’ OOH business as its Managing Director.
exchange4media Mumbai Bureau Jun 1, 2010 8:21 AM
INQ Mobile, the wholly-owned subsidiary of Hutchison Whampoa, has embarked on its launch campaign in India that showcases its vision of proper Internet communications for the ‘Facebook Generation’. While Euro RSCG has conceptualised the campaign, MPG is the media agency on the account.
exchange4media Mumbai Bureau May 31, 2010 8:34 AM
The Advertising Standards Council of India (ASCI) has released its report for the period March 2010 on the ads that were either withdrawn or modified. A total of 10 ads had been brought under its scanner, of which it prohibited the airing of just one commercial.
exchange4media Mumbai Bureau May 29, 2010 9:04 AM
Primesite, the out-of-home solutions unit of Mudra Max, has executed another innovative campaign to support the launch of Aircel’s ‘Music Connect’ service. The campaign, which kicked off on May 21, aims to convey about Aircel’s new concepts in Mobile Value Added Services (M-VAS).
exchange4media Mumbai Bureau May 28, 2010 8:48 AM
In partnership with TNS, Ogilvy & Mather’s two-year survey in the making reveals what drives Muslims as consumers, against the vast backdrop of ethnic, economic, political and religious diversity of the Muslim world. The report, titled ‘Brands, Islam & the New Muslim Consumer’ serves as the launch pad for Ogilvy Noor that aims to help brands better engage with Muslim consumers worldwide. In an email interaction with exchange4media, John Goodman, Regional President, Ogilvy & Mather South and Southeast Asia, explained more on Ogilvy Noor.
exchange4media Mumbai Bureau May 28, 2010 8:45 AM
Zodhita Health Solutions Pvt Ltd, the India operations of Zodhita Inc, USA, has announced the introduction of its Zuska range of personal products in India. The range will consist of deodorant and antiperspirant sprays, deodorant sticks, foot sprays as well as deodorant soaps.
exchange4media Mumbai Bureau May 26, 2010 10:49 AM
Zee Cinema partnered with International Cultural Exchange (ICE), a Pune-based non-profit organisation, to present the 5th chapter of the ICE Digital Short Film Festival. The festival aimed to encourage young filmmakers in India by providing an audience for their short films.
exchange4media Mumbai Bureau May 25, 2010 6:23 PM
Vizeum India has been appointed the media AOR for Asia MotorWorks Limited (AMW). AMW is a player in the heavy commercial vehicle sector, specialising in manufacturing of trucks in the 25 tonne and above segment. Industry estimates peg the business to be in the vicinity of Rs 8-10 crore.
exchange4media Mumbai Bureau May 25, 2010 8:11 AM
Vizeum India has been appointed the media AOR for Asia MotorWorks Limited (AMW). AMW is a player in the heavy commercial vehicle sector, specialising in manufacturing of trucks in the 25 tonne and above segment. Industry estimates peg the business to be in the vicinity of Rs 8-10 crore.
exchange4media Mumbai Bureau May 24, 2010 10:58 AM
Primesite, Mudra Max's out-of-home solutions unit, recently executed a campaign for TVS Motors. The campaign - 'Traffic, Ab no tension' - was to announce the launch of TVS Motors' new bike 'Jive'. Primesite sought to highlight the no-stress drive on Jive by means of an effective outdoor campaign.
exchange4media Mumbai Bureau May 22, 2010 8:49 AM
For the first time in India, ihaveanidea, an international advertising industry community held the eighth edition of its Portfolio Night. The event, held in Mumbai on May 20, 2010, was hosted by Ogilvy India and provided an excellent platform for young copywriters and students from art schools to get their portfolios judged by some of the best advertising minds in the industry.
exchange4media Mumbai Bureau May 21, 2010 8:33 AM
360-degree integrated marketing agency Carat Fresh Integrated (a division of Carat Media Services) has won the creative and activation mandate for The Global Green Company, part of the Avantha Group. The entire campaign will focus on strategic initiatives to convert potential customers into loyal customers and augment brand recall for The Global Green Company.
exchange4media Mumbai Bureau May 20, 2010 8:15 AM
Percept Out-of-Home has had its hands full creating the buzz for Indigo Nation’s range of ‘reversible’s clothes during the recently concluded IPL season. The OOH agency has also been selected to handle Levi’s ‘Change your World’ campaign that celebrates completion of 15 years of the denim brand in India. Both the accounts were awarded to Percept OOH following multi-agency pitches.
exchange4media Mumbai Bureau May 15, 2010 8:52 AM
MS&LGroup has promoted Jaideep Shergill, a 10-year veteran and founding member of Hanmer MS&L, to CEO of Hanmer MS&L India, effective immediately. In this new role, Shergill embarks on an ambitious plan to expand Hanmer MS&L’s expertise in specialty communications service areas.
exchange4media Mumbai Bureau May 14, 2010 8:46 AM
According to RAM (Radio Audience Measurement) data for all female 12 plus, all places of listening, Radio Mirchi continues to lead among female listeners in Kolkata, closely followed by Big FM. Friends FM continues to rank No. 3, Aamar and Fever FM are competing for the fourth slot.
exchange4media Mumbai Bureau May 14, 2010 8:45 AM
Following a multi-agency pitch, Percept Out-of-Home has been recently assigned the outdoor duties of Kohler Power Systems India. Kohler Power Systems, a company dealing in the electrical generating industry for more than 75 years, provides a one-source responsibility for its generating systems and accessories.
exchange4media Mumbai Bureau May 14, 2010 8:43 AM
Anurag Gupta has been elevated to Chief Strategy Officer at Mudra Max. He will continue to report to Pratap Bose, COO, Mudra Group and CEO, Mudra Max. Prior to this new appointment, Gupta was President of Strategic Initiatives & Integration.
exchange4media Mumbai Bureau May 13, 2010 8:33 AM
Ernst & Young’s report – ‘The New Market Shehers: Tapping Potential Beyond the Metros’ – throws light on the growing clout of the key urban towns in India. The report provides an insight into how non-metro urban markets are becoming more relevant in India’s consumption story and how marketers are restructuring their budgets to take advantage of the new urban consumer.
exchange4media Mumbai Bureau May 12, 2010 8:38 AM
Religare Info Service has entered into an exclusive and strategic partnership with NetworkPlay.in, one of India’s leading digital brand ad-networks, for pan-India sales of its advertisement solutions for brokers, sub-brokers, research houses and financial institutes for its new web initiative.
exchange4media Mumbai Bureau May 11, 2010 10:07 AM
Nissan Motor India Pvt Ltd (NMIPL), in line with its ongoing campaign to build brand awareness to reach out to its target and prospective customers, has started a new ‘exposure marketing’ initiative at high footfall areas across key cities in India. Starting May 2010, this activity will be held every Saturday and Sunday at a prominent mall in a city and will move to different location in a different city the following weekend, thus covering the length and breadth of the country. The activity will continue until December 2010.
exchange4media Mumbai Bureau May 11, 2010 10:06 AM
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