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HLL Deodorants has found an adrenalin-charged way to promote its Rexona roll-on. For the last three weeks, the brand has been involved with the first ever 24-hour go-karting challenge in India in Tamil Nadu. The event has been conceptualised by Rexona deodorants to communicate its brand promise of ‘all-day freshness’.
exchange4media Chennai Bureau Mar 6, 2006 7:48 AM
Sterling Group's Fresh and Honest Cafe Ltd has entered the packaged filter coffee segment with the launch of 'Alive'. The company is targeting a 10 per cent share of the organised segment and is bullish on estimates that the organised segment's share would go up to 70 per cent in 2010, from the present 47 per cent.
exchange4media Chennai Bureau Mar 4, 2006 3:21 PM
Bennett, Coleman & Co Ltd has picked up stake in Access Atlantech Tech (I) P Ltd (AAT), the company that brought SAE Technology College to India. The private treaties arm of BCCL has signed the deal with AAT promoter Rathish Babu Unnikrishnan.
exchange4media Chennai Bureau Mar 4, 2006 8:13 AM
D B Dutta, GM-Marketing, The Printers (Mysore) Pvt Ltd., has been elevated as Vice-President, Marketing and Circulation, for the company. The elevation comes at a time when the group is looking to expand to avenues beyond print, and explore the digital media, including the SMS channel.
exchange4media Chennai Bureau Mar 4, 2006 8:11 AM
Chennai-based agency Fifth Estate Communications is ramping up its media function. N Shankar, who carries with him 30 years of experience in the media departments of several agencies, has moved in as Media Manager. He joined the agency on March 2, 2006.
exchange4media Chennai Bureau Mar 4, 2006 8:10 AM
Lenovo has unveiled its branded PCs in India, following the recent introduction of Lenovo-branded PCs to a worldwide audience, moving out from China. Lenovo has also roped in Bollywood brother-sister duo of Saif Ali Khan and Soha Ali Khan to endorse its products.
exchange4media Chennai Bureau Mar 4, 2006 8:08 AM
The year has begun on a high note for Malayala Manorama, which has been awarded Unesco's rural communication award for a campaign, titled 'Pala Thuli' (Many Drops), to create awareness on water conservation. The award comes under the biennial International Programme for the Development of Communication.
exchange4media Chennai Bureau Mar 4, 2006 8:05 AM
Kandhan D, formerly of Fifth Estate, who had moved to MediaCom as Media Controller, South, on February 15, 2006, has decided to part ways with the agency and return to the Chennai-based Fifth Estate. He will be rejoining the agency on March 3, 2006.
exchange4media Chennai Bureau Mar 3, 2006 8:18 AM
The revamped Frontline, the fortnightly from The Hindu group of publications, looks fresh and inviting. But behind the new visage lies the same old spirit of Frontline. With the new look given to Frontline, Dr Mario Garcia's work on the group's publications is complete.
exchange4media Chennai Bureau Mar 3, 2006 8:09 AM
Mirinda has found itself a new brand ambassador for South India in actress Asin, and will announce her counterpart for the North soon. Mirinda has been re-launched with a fresh positioning in a new pack, and sports a new logo as well. Advertising with the new brand ambassador will commence from March 3 in Tamil Nadu.
exchange4media Chennai Bureau Mar 2, 2006 9:20 AM
The Bharat Matrimony group has extended its online presence to the classifieds space, following its forays into the real estate and jobs verticals. IndiaList.com will cater to classified ads in 26 different categories, and posting ads is free for the time being. Billed as the ‘Complete Classifieds portal’, the site went live on February 27.
exchange4media Chennai Bureau Feb 28, 2006 7:37 AM
Smash, the innerwear brand from the Rs 220-crore Tirupur-based Royal Classic Group, has shifted its creative duties to Chennai-based shop, be positive 24. The makers of Classic Polo introduced Smash innerwear in the market in April 2005 and are targeting Rs 60-70 crore for the brand in the next two years.
exchange4media Chennai Bureau Feb 27, 2006 7:16 AM
Dr Marcio Garcia’s work on The Hindu group of publications continues. The financial daily from the group, The Hindu Business Line, has been re-launched with a new look from February 24. Soon to follow is the fortnightly magazine from the group, Frontline, which will be re-launched with a new design on March 2.
exchange4media Chennai Bureau Feb 27, 2006 7:06 AM
Organisers of the 2006 International Advertising Festival, France - Cannes Lions 2006 - have announced the jury for the Titanium Lions Awards, into its fourth year now. The jury is headed by the first winner of the Titanium Lion, David Lubars, Chairman and Chief Creative Officer, BBDO North America.
exchange4media Chennai Bureau Feb 25, 2006 8:28 AM
Chennai-based market research firm Kaybase has embarked on a study of the lifestyle of IT and ITeS professionals across Indian cities, beginning with Thiruvananthapuram. The study encompasses media habits, purchase plans, ownership and investments, among others.
exchange4media Chennai Bureau Feb 25, 2006 8:27 AM
Marico has announced the launch of its baby massage oil brand ‘Sparsh’ across South markets, following its successful run in Andhra Pradesh. The brand was launched in Andhra Pradesh in September 2005. The brand had added actress Simran’s appeal to its marketing arsenal, and the endorsement will also be extended across the South.
exchange4media Chennai Bureau Feb 23, 2006 7:44 AM
WebEx Communications India, the fully owned subsidiary of WebEx Communications Inc, USA, has registered a 33 per cent growth in customer base in 2005. The online meeting applications company claims to have a 69 per cent share of the Rs 120 crore market in India. The expectations from 2006 are even higher.
exchange4media Chennai Bureau Feb 22, 2006 8:48 AM
R Radhakrishnan has moved to Malayalam channel, Amrita TV, after six years with the Raj Television Network. He joined Amrita TV as Senior Vice-President, Sales and Marketing, on February 20, and was until last week, Vice-President, Sales & Marketing, handling Raj TV’s sibling, Raj Digital Plus.
exchange4media Chennai Bureau Feb 22, 2006 8:42 AM
Lokesh Tiwary, President, Enterprise Public Relations, is joining Rediffusion Public Relations as President. He joins Rediffusion on February 22, after spending 16 years at Nexus.
exchange4media Chennai Bureau Feb 21, 2006 7:53 AM
With the unveiling of the ‘Incredible India’ outdoor campaign in London, Paris and New York from December 2005, Indian tourism has ventured abroad. The Ministry of Tourism is considering a leg of the outdoor campaign in India later this year. While Grey Worldwide handles the creative and media duties, Media Mindscapes handles the OOH duties.
exchange4media Chennai Bureau Feb 16, 2006 7:48 AM
Khushboo has sent a legal notice to Media Transasia, the Indian publisher of men’s lifestyle magazine Maxim as well as its editor, seeking Rs 3 crore in damages. The actress has also asked for an apology to be rendered before the media at Chennai, for damages caused by a morphed picture and accompanying text, in the magazine’s inaugural issue in India.
exchange4media Chennai Bureau Feb 16, 2006 7:41 AM
Taking forward the agenda of recognising and involving clients from the food and beverage segments further, organisers of the International Food and Beverage Creative Awards have launched FAB Circle, which is open to professionals on the client side for a brand in either of the broad categories, for the 2006 Awards.
exchange4media Chennai Bureau Feb 15, 2006 8:21 AM
Kandhan D, Media Manager with Chennai-based Fifth Estate, handling buying and planning, is joining MediaCom as Media Controller-South from February 15. He moves after nine years with Fifth Estate.
exchange4media Chennai Bureau Feb 15, 2006 8:16 AM
Kalanidhi Maran’s Sun TV Ltd has filed a draft red herring prospectus for its proposed IPO. The company plans to utilise the proceeds from the proposed issue of 6.889 million shares to finance its expansion plans, including launch of new television channels, FM radio stations, and an owned corporate office, according to the prospectus.
exchange4media Chennai Bureau Feb 15, 2006 8:15 AM
Chennai-based communication design shop ‘be positive 24’ has added another account to its roster. The shop, which launched in January this year with the creative duties of fitness chain ‘Fitness One’, has bagged a leading supari (betel nut) brand, Ajantha.
exchange4media Chennai Bureau Feb 14, 2006 7:34 AM
Sharjah-based Turrino Advertising LLC is setting shop in India beginning with Cochin this month, marking the group’s first office in an international location. The group plans to set up an office in Mumbai in the next six months. Heading the agency’s operations in Kerala will be Lakshman Varma, who moves from Mudra Advertising’s Cochin office.
exchange4media Chennai Bureau Feb 11, 2006 10:06 AM
Southern Spice (SS) Music has concluded the second edition of its VJ hunt, ‘VJ Factor 2’. After a seven-city process that started in October 2005, the channel has found itself four VJs this year.
exchange4media Chennai Bureau Feb 6, 2006 8:11 AM
Raj TV, in association with Petroleum Conservation Research Association, is embarking on a 25-week trivia journey to engage participants from 75 schools across Tamil Nadu. Based on the theme of environment, the show seeks to create awareness among the gen-next on environment issues, and is the second socially conscious property from the channel focused on this segment.
exchange4media Chennai Bureau Feb 6, 2006 8:07 AM
MMA’s two-day golden jubilee convention drew to a close on February 4. The first session of Day Two on Media and Entertainment saw speakers underlining the need for creating a media ecosystem that enveloped the consumer irrespective of time and space.
exchange4media Chennai Bureau Feb 6, 2006 8:03 AM
For Bangalore’s singles, its time to mingle on February 10, courtesy, Indigo Nation. The fashion brand from the house of Indus Clothing has picked up a property in the ‘5-minute Speed Dating’ event, and will host Bangalore’s first such event on February 10.
exchange4media Chennai Bureau Feb 3, 2006 8:22 AM
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