Date-wise News

Consumer durable majors are pushing sales of home appliances like ACs and refrigerators to make up for the drop in colour television (CTV) sales. CTV sales have tanked by about 40% in recent weeks owing to expectations of a downward price revision post-budget. The industry is holding on to an average 4-8 weeks of stock. Needless to say, this has begun putting pressure on prices.

exchange4media Staff Feb 28, 2006 7:47 AM

Print advertising of cars/jeeps showed a very marginal rise in 2005. An overriding 93 per cent of the ad spends in print went to newspapers. Toyota Innova topped the spends list among car brands, followed closely by Hyundai Santro.

exchange4media Staff Feb 28, 2006 7:46 AM

Hewlett-Packard India has signed Shah Rukh Khan for a mega promotion of its Compaq Presario range of notebooks and desktops. Called “Yeh hui na baat”, the campaign will kick off on March 1, 2006. The campaign will reach consumers through print, electronic media, radio, outdoor, sales promotion and merchandising.

exchange4media Mumbai Bureau Feb 28, 2006 7:45 AM

Mahindra-British Telecom, India’s 8th largest software exporter and one of the largest solutions providers to telecom companies around the world, has announced its new corporate name and identity – Tech Mahindra. The company’s new corporate identity and change of name comes at a time when it is on an expansion drive.

exchange4media Staff Feb 28, 2006 7:44 AM

Delhi-based Vermillion Communication has bagged four creative accounts – Ion Exchange, Home Store India Ltd brands (Sabka Bazar, Store 99 and THS), Solo Filex Systems and Radisson MBD.

exchange4media Staff Feb 28, 2006 7:43 AM

Mountain Dew on Monday unveiled its new formulation and look. The soft drink brand from Pepsi is set to embark on a slew of activities around the new look, which involve a new TVC that will break on March 1, an interactive promotion programme called Dew Dares and a website centred around the theme of adventure.

exchange4media Staff Feb 28, 2006 7:42 AM

LIC has been roped in as title sponsor for the Zee Cine Awards, while Pepsi and Motorola are co-presenting sponsors. This apart, AirTel, which is also the telecom partner, has been roped in as associate sponsor along with TVS, J&J, Jyothi Laboratories, Hygenic Research and GITS Foods. The event will be telecast live on Zee on March 4.

exchange4media Mumbai Bureau Feb 28, 2006 7:40 AM

Siti Channel, which was conceived as a cable channel from the Zee stable in 1994, created a buzz in the market in 2004 when it went satellite. In the second level of transformation, Siti Channel has become Channel Siti from February 24, 2006, and the change is accompanied by a new look and feel with a complete content overhaul.

Noor Fathima Warsia Feb 28, 2006 7:39 AM

The Bharat Matrimony group has extended its online presence to the classifieds space, following its forays into the real estate and jobs verticals. IndiaList.com will cater to classified ads in 26 different categories, and posting ads is free for the time being. Billed as the ‘Complete Classifieds portal’, the site went live on February 27.

exchange4media Chennai Bureau Feb 28, 2006 7:37 AM

Saatchi & Saatchi has added four new businesses in the last two months. The new accounts are Reliance Polyester & Polymer, Kenstar Television, Pentair and AOL (America Online). The cumulative account size is conservatively estimated to be Rs 15 crore.

exchange4media Staff Feb 28, 2006 7:36 AM

After assigning the telecast rights to DD for terrestrial broadcast and SaharaOne for satellite broadcast, the India-England series is in the market and has already clinched three sponsors on the opening day. The match was open for eight sponsorships in all and the three on board include Reliance Infocomm, TVS and Coca-Cola.

exchange4media Staff Feb 28, 2006 7:34 AM

Fortune, the second agency from JWT, has secured four new businesses in 2006, the latest being Casio Digital Watches. At the same time, it has roped in Group Heads – Shamik Sengupta and Ferzad Vairyava – for the creative function.

Noor Fathima Warsia Feb 28, 2006 7:33 AM

After becoming the official kit sponsor for the Indian cricket team, Nike India has inked a seven-year sponsorship deal with the All India Football Federation to clothe and gear up Indian footballers. The agreement covers the senior men’s and women’s sides and the Under-16 and Under-20 teams as well.

exchange4media Staff Feb 28, 2006 7:33 AM

Umbrella has added a new name to its list of clients – Pidilite Industries. Umbrella will be working with Pidilite for design direction on a retainer basis. Pidilite has over 200 brands like Fevicol, Fevicryl and Dr Fixit, catering to different target groups like professional artists, students, housewives, craftsmen, etc.

exchange4media Mumbai Bureau Feb 28, 2006 7:32 AM

Mark Blair, President of O&M Japan, will return to Hong Kong, where he will be President, Global Brand Community, Asia Pacific. Taking over from Blair in Japan will be John Goodman, currently CEO of O&M India/South Asia.

Noor Fathima Warsia Feb 28, 2006 7:31 AM

Tamil daily Dinakaran, which was bought over by the Sun Network in 2005, was re-launched after a week of promos on the group’s television channels, on February 27. While the ‘look and feel’ of the publication has undergone significant transformation, part of the USP seems to be the price that has dropped to Re 1.

exchange4media Staff Feb 28, 2006 7:30 AM

In view of the largescale expansion of FM radio in the second phase, the government has proposed to set up 31 radio towers in an equal number of cities spread across 15 states, I&B Minister Priya Ranjan Dasmunsi declared in the Rajya Sabha on February 27.

exchange4media Staff Feb 28, 2006 7:29 AM