Date-wise News

The new fortnightly business magazine from the Outlook group, Outlook Business, which is slated to hit the stands on April 15, has been priced at Rs 15. The group is eyeing a print run of 90,000 to 100,000 copies for the first issue of Outlook Business.

exchange4media Staff Mar 3, 2006 3:20 PM

Rohit Sharma, National Sales Head, Indiatimes, Delhi has put in his papers. He is joining the games portal division of Reliance Entertainment as Chief Operating Officer from March 6. He will be responsible for setting up the whole company and launching its biggest game portal.

exchange4media Staff Mar 3, 2006 1:03 PM

Hanmer & Partners has been appointed the public relations consultants to Hansa Research, research partners with heavy market research users like ICICI Bank, Reliance Infocomm, Birla Sun Life Insurance, Nokia and Philip Morris, among others.

exchange4media Mumbai Bureau Mar 3, 2006 8:24 AM

Berkshire Hathaway has completed its acquisition of Business Wire, a leading global distributor of corporate news, multimedia and regulatory filings. However, the financial terms of the transaction, which was announced on January 17, 2006, were not disclosed.

exchange4media Staff Mar 3, 2006 8:22 AM

Beware the 3rd of March, when the notorious Kamasutra variant virus rears its head again. The Indian Computer Emergency Response Team (CERT-In), working under the Department of Information Technology has warned of this worm, which is very destructive in nature and gets activated on the third of every month.

exchange4media Staff Mar 3, 2006 8:21 AM

It's not just Gen-X that is online all the time, but it's also senior citizens that are driving internet usage. Senior citizens, either retired, salaried or entrepreneurs are a fast-growing segment among web surfers.

exchange4media Staff Mar 3, 2006 8:19 AM

Kandhan D, formerly of Fifth Estate, who had moved to MediaCom as Media Controller, South, on February 15, 2006, has decided to part ways with the agency and return to the Chennai-based Fifth Estate. He will be rejoining the agency on March 3, 2006.

exchange4media Chennai Bureau Mar 3, 2006 8:18 AM

General Motors India has signed the 'Hum Tum' pair – Saif Ali Khan and Rani Mukherji – to endorse its mid-sized sedan, Chevrolet Aveo. The Aveo, which is expected to take on the Ford Fiesta and Honda City, is seen as a car with segment defining performance, great looks and styling, space, and fuel efficiency.

exchange4media Staff Mar 3, 2006 8:17 AM

Just two issues old in India and in the news recently for all the wrong reasons, Maxim has nonetheless got the male readers take to it like the proverbial duck to water. With Interdeco Global Advertising (IGA) taking over its media sales representation, the magazine is on an aggressive marketing mode.

exchange4media Mumbai Bureau Mar 3, 2006 8:16 AM

Raj Television Network, which runs Tamil satellite channels Raj TV and Raj Digital Plus, and Telugu channel Vissa TV, has invited five agencies to pitch for its creative duties. The incumbent agency is David. A pitch for its Rs 4 crore media account is expected in April or May this year.

exchange4media Staff Mar 3, 2006 8:15 AM

The much-awaited Campaign Brief Asia Awards has been announced and there is good news for Indian agencies and professionals as well. Ogilvy & Mather ( O&M) was recognised as the top agency in India, Singapore and Hong Kong. The category for Top Creative Directors also featured prominent Indian names like Prasoon Joshi (McCann Erickson), Agnello Dias (JWT) and Piyush Pandey (O&M).

exchange4media Staff Mar 3, 2006 8:13 AM

The Chennai Ad Club's Advertising Awards, Spark 2006, has seen an encouraging number of entries despite several 'regulars' at the fest opting to stay away. The awards night on March 9 will see several agencies from Chennai, Cochin, Bangalore and Hyderabad vying for metal. Over 60 agencies are in the fray with nearly 600 entries.

exchange4media Staff Mar 3, 2006 8:12 AM

Concept Communication has won the creative account of Multi Commodity Exchange (MCX) in a multi agency pitch process. Though the exact account size is not known, industry observers said that MCX would be spending a substantial amount on advertising duties.

exchange4media Staff Mar 3, 2006 8:10 AM

The revamped Frontline, the fortnightly from The Hindu group of publications, looks fresh and inviting. But behind the new visage lies the same old spirit of Frontline. With the new look given to Frontline, Dr Mario Garcia's work on the group's publications is complete.

exchange4media Chennai Bureau Mar 3, 2006 8:09 AM