Date-wise News

The recently ended India, Pakistan test series not only reinforced the marketability of Yuvraj Singh and M Dhoni, but also made new stars visible on the horizon: S Sreesunth, Rudra Pratap Singh and Suresh Raina.

exchange4media Staff Mar 6, 2006 8:01 AM

The soft drinks industry represented by Indian subsidiaries of US cola giants PepsiCo and Coca-Cola together with their bottlers have assured the government investment of $1bn in the processed food industry in lieu of scrapping the 8% special excise duty (SED) on aerated drinks.

exchange4media Staff Mar 6, 2006 8:00 AM

Games2win.com has launched a specially created game based on the plight of chicken in the country, called ‘Revenge of the Tandoori Chicken’. Following reports of bird flu cases in some other parts of India, people were suddenly reluctant to consume the much loved tandoori chicken. Games2win.com has come out in support of the tandoori chicken.

exchange4media Mumbai Bureau Mar 6, 2006 7:59 AM

Laqshya Media, one of the largest OOH agencies in India, is already geared up for a milestone. The agency is stepping into its tenth year in January 2007. Though the date is nearly a year away, the agency is already in a celebratory mood.

exchange4media Staff Mar 6, 2006 7:58 AM

Booking tickets for the latest Bollywood blockbuster online, buying the VCDs And DVDs of one’s favourite online, and now the Ultra Group has taken the convenience of movie watching a step further by allowing surfers to download movies at the click of a mouse. This service is about a complete movie playing on one’s personal computer through Ultra’s Pay-Per-View and Download-To-Own services.

exchange4media Mumbai Bureau Mar 6, 2006 7:57 AM

With media houses looking at differentiators in the marketplace and innovative ways to engage consumers, technology is showing the way. Key cellular operators are partnering with OnMobile, a leading player in the fast growing mobile value added services market, to create a mobile platform for media houses and corporates.

exchange4media Staff Mar 6, 2006 7:56 AM

How do publishers survive in an increasingly media-savvy culture, and connect with the new generation of readers by offering the content they want – anytime, anywhere? How do they provide the targeted marketing link to these readers that advertisers demand? The Publish Asia 2006 conference, to be held on April 25-26, will focus on these issues and more.

exchange4media Staff Mar 6, 2006 7:53 AM

HLL Deodorants has found an adrenalin-charged way to promote its Rexona roll-on. For the last three weeks, the brand has been involved with the first ever 24-hour go-karting challenge in India in Tamil Nadu. The event has been conceptualised by Rexona deodorants to communicate its brand promise of ‘all-day freshness’.

exchange4media Chennai Bureau Mar 6, 2006 7:48 AM

‘The Great Indian Laughter Challenge’, which established STAR One in the big league game of mass entertainment, has opened well in its second season as well. Given the distribution problems that STAR One is facing in a key market like Mumbai, the opening numbers of ‘TGILC Dwitiya’ is good news for the channel.

Noor Fathima Warsia Mar 6, 2006 7:47 AM

NDTV has decided to increase its ad rates after a gap of 18 months. The new rates are effective from the beginning of the new fiscal year and have been across channels, though each channel sees a different percentage increase – NDTV 24x7 and NDTV Profit witnessing a higher jump vis-à-vis NDTV India.

Noor Fathima Warsia Mar 6, 2006 7:46 AM

Prabhat Khabar, one of the leading Hindi dailies from Jharkhand, Bihar and West Bengal, is now set to make its presence felt in Siliguri. The paper is launching its seventh edition from Siliguri on March 10. With the Siliguri edition, the paper will become the first Hindi daily to cross the international boundaries to reach Bhutan and Eastern Nepal.

exchange4media Staff Mar 6, 2006 7:45 AM

Of late, media has been busy with reports about who the number two player in the Hindi general entertainment segment is – Sony Entertainment Television or Zee TV? While it is clear that Zee TV has had a good run for the last few weeks, Sony is ensuring that the fight continues to be a tough one.

Noor Fathima Warsia Mar 6, 2006 7:44 AM