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The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media
exchange4media Chennai Bureau Sep 21, 2017 3:11 PM
Orion has three distinct verticals catering to Digital marketing, IT Consulting and Financial Services
exchange4media Chennai Bureau Aug 5, 2015 2:31 PM
The Associated Chambers of Commerce and Industry of India (ASSOCHAM) will organise the 4th Annual Global Summit on Entertainment & Media, ‘Focus 2010’ during October 28-29, 2010 at Hotel Royal Meridien, Chennai. Focus since its inception in 2007 has been officially supported by Ministry of Information & Broadcasting, Government of India.
exchange4media Chennai Bureau Oct 19, 2010 8:38 AM
Sridhar Ramanujam, CEO and Founder of brand-comm, launched his third book on branding, called ‘En Vazhi Thani Vazhi’ [roughly translated ‘My way is the original (a unique) way’], one of the cult punch dialogues from Rajnikanth-starrer ‘Padayappa’. The book on branding is targeted at small and medium enterprises.
exchange4media Chennai Bureau Oct 5, 2010 8:31 AM
In a bid to revamp its Sunday morning offering, Sun Network, in association with Godrej and Big Synergy, is all set to launch a game show, which will be South’s version of ‘Godrej Khelo Jeeto Jiyo’. The show will be aired in Tamil, Kannada and Telugu from October 2010 on Sun Network’s channels Sun TV, Udaya TV and Gemini TV, respectively.
exchange4media Chennai Bureau Sep 23, 2010 8:00 AM
‘Just for Women’, a women’s magazine with a strong presence in South India covering Tamil Nadu, Pondicherry, Karnataka, Kerala and Andhra Pradesh, has gone for a makeover. Henceforth, the magazine would be called ‘JFW’.
exchange4media Chennai Bureau Sep 10, 2010 8:01 AM
Chennai-based Murugappa Group unveiled its new brand identity on September 8, 2010. On the occasion, the company also showcased the new corporate brand campaign crafted by JWT. Developed around the communication theme ‘Energy Unbound’, the TVC conveys in a metaphorical manner the Group’s endeavour to harness the wealth of the world for all stakeholders.
exchange4media Chennai Bureau Sep 9, 2010 7:59 AM
Hygrevar Home and Hearth Ltd, a leading real estate company in South India, has appointed TBWA\India as its communications partner. TBWA\India’s Chennai branch will handle the account. No formal pitch preceded this win. The business is expected to be worth around Rs 7-8 crore, according to industry sources.
exchange4media Chennai Bureau Aug 20, 2010 8:39 AM
Automotive battery brand Amaron Batteries has appointed Optima Advertising, a Chennai-based full service ad agency, to handle its online advertising mandate following a multi-agency pitch. Optima will devise a complete strategy to manage Amaron Batteries’ online image.
exchange4media Chennai Bureau Aug 17, 2010 8:45 AM
KM Mathew, Chief Editor of Malayala Manorama, passed away in Kottayam on August 1, 2010. He was 93. Mathew is survived by sons Mammen Mathew, Editor, Malayala Manorama; Philip Mathew, Managing Editor; and Jacob Mathew, Executive Editor. Born on January 2, 1917, Mathew had joined the organisation as Managing Editor in 1954 and became Chief Editor in 1973.
exchange4media Chennai Bureau Aug 2, 2010 8:35 AM
Inasra Technologies, the company behind Inasra.com, India’s largest portal for hotel room booking, has appointed 1pointsize as its advertising agency for 2010-11. Founded in 2005, Inasra.com has emerged as a leading player for booking accommodation in India.
exchange4media Chennai Bureau Jul 22, 2010 8:32 AM
Following a multi-agency pitch, Chennai-based realty major Akshaya Homes has appointed 1pointsize as its creative partner. The account size is pegged at Rs 8 crore. O&M, Grey Worldwide and Orchard Advertising were the other agencies that took part in the pitch. Orchard was the incumbent agency.
exchange4media Chennai Bureau Jul 2, 2010 9:11 AM
Sriram, who had recently quit Imayam TV as Head of Marketing, has joined Captain TV in a similar capacity. He tool charge from May 3 and reports to LK Sudeesh, Managing Director, Captain TV and brother-in-law of Vijayakanth. Sriram will be responsible for generating revenue for the company through air time sales and advertisements sales at Captain TV.
exchange4media Chennai Bureau May 12, 2010 8:22 AM
As per the IRS 2010 Q1 data, among the Oriya publications, the readership of the most of the publications have witnessed decline except Dharitri, which has seen a marginal growth of 0.89 per cent. Sambad remains the most read Oriya daily.
exchange4media Chennai Bureau May 7, 2010 8:52 AM
As a category expansion exercise, Louis Philippe, the premium apparel brand from Madura Garments, recently announced its foray into footwear. Contract Bangalore is the creative agency for Louis Philippe. The company plans to spend Rs 2-3 crore on advertising in the next one year. While the media mix will be driven by print, the company will also look at online activities.
exchange4media Chennai Bureau May 1, 2010 8:30 AM
P Subramanian, Director – Client Servicing, Ogilvy & Mather Chennai, has been elected the President of Advertising Club Madras for the year 2010-11 at the Club’s AGM held on April 23. The office bearers and executive committee members elected include: Seshadri Iyer, Karthic Moorthy, S Sadhasivan, and KR Skandraaj.
exchange4media Chennai Bureau Apr 26, 2010 9:36 AM
Actor-turned-politician Vijaykanth is all set to launch his 24-hour news and entertainment channel, Captain TV, on April 14, 2010. As a prelude, the star has already launched the dry run of his channel from March 15.
exchange4media Chennai Bureau Apr 3, 2010 8:32 AM
Asianet Communications, part of Star India Network, is launching a dedicated television channel for the Middle-East audience christened Asianet Middle East. The channel is going on air with a soft launch on March 25. Currently, viewers of Asianet in the Middle-East will be offered the same programming schedules as that of the flagship channel in Kerala, Asianet TV.
exchange4media Chennai Bureau Mar 25, 2010 8:32 AM
JWT bagged the Sakalakala Vallavan Award (Agency of the Year) with six Golds, eight Silvers and six Bronzes, while O&M pocketed seven Golds, three Silvers and six Bronzes at the Madras Advertising Club’s Tamizh Awards held on March 19, 2010.
exchange4media Chennai Bureau Mar 22, 2010 8:31 AM
Makkal TV is all set get a facelift with an array of programmes designed to appeal to all members of the family. The initiative is spearheaded by a rejuvenated channel team headed by new COO, V Murugan.
exchange4media Chennai Bureau Mar 5, 2010 7:29 AM
Dinamalar.com, the online edition of Tamil daily Dinamalar, has launched a special contest zone for its readers. According to S Balasubramanian, Head of Marketing, New Media, Dinamalar, it was the first time such a contest zone was being introduced in a regional publication portal with an intention to expose inherent talents as well as to provide good recreation to all the readers of the website.
exchange4media Chennai Bureau Mar 3, 2010 8:43 AM
The Advertising Club Cochin has called for entries for its Pepper Creative Awards 2010. A three-member panel comprising Agnello Dias, CEO, Taproot; Ramanuj Shastry, NCD, Saatchi & Saatchi; and Sagar Mahabaleshwarkar NCD, Rediffusion Y&R, would evaluate the entries for Pepper Awards 2010.
exchange4media Chennai Bureau Feb 27, 2010 7:49 AM
NDTV Convergence has partnered with IndiaProperty.com to power its online property vertical - NDTV Property (property.ndtv.com). NDTV’s audience can now find a home in a private, hassle free environment by surfing through more than 5 lakh properties listed with IndiaProperty.com. Property buyers can also apply for a home loan and insurance on the site itself.
exchange4media Chennai Bureau Jan 30, 2010 7:04 AM
Consim Info (formerly known as BharatMatrimony) has bagged the Red Herring Global 100 Award. Consim is the only consumer services Internet company in India to have won this prestigious award. It may be recalled that Mumbai-headquartered digital brand management firm Pinstorm has also won the Red Herring Global 100 Award this year.
exchange4media Chennai Bureau Jan 21, 2010 7:09 AM
WAN-IFRA, the global, industry organisation for the newspaper and news publishing industry, has announced the appointment of Christoph Riess as the new Group Chief Executive of the enlarged WAN-IFRA industry representative body. This appointment follows the merger of the World Association of Newspapers and IFRA during 2009. Riess will take charge from February 1, 2010.
exchange4media Chennai Bureau Jan 21, 2010 7:06 AM
D’zine Garage, a leading digital agency headquartered in Chennai, announced on January 6 that its Board of Directors had appointed Stephen W Pardue as its new CEO. Concurrently, D’zine also opened its first office in San Diego, California USA, where Pardue will be based.
exchange4media Chennai Bureau Jan 7, 2010 8:44 AM
ING Life Insurance has launched three television campaigns targeting Tamil Nadu, Andhra Pradesh and Karnataka. The three different campaigns, with three different casts for the three states, went on air in Karnataka and Tamil Nadu on January 5, while the campaign will break in Andhra Pradesh on January 10. ING is planning a high decibel marketing blitzkrieg over the next six weeks starting January 5.
exchange4media Chennai Bureau Jan 7, 2010 8:42 AM
Sun TV has restructured its distribution business with the creation of two verticals – one focused on managing the South operations and the international business, and the second on expanding the Sun TV bouquet in the North, West and Eastern markets of India. The media behemoth has also appointed two senior distribution professionals – Mohammed Mujeebuddin and Jawed Akthar.
exchange4media Chennai Bureau Dec 23, 2009 7:41 AM
The Confederation of Indian Industry (CII) as a first-time initiative is organising a two-day S’Marketing Convention focusing on the theme ‘Smart strategies to beat emerging marketing challenges’ on December 17-18 in Chennai.
exchange4media Chennai Bureau Dec 17, 2009 7:28 AM
Two weeks after announcing tariff revision for its flagship channel Sun TV, Sun Network has increased the advertising rates of its Telugu, Kannada and Malayalam general entertainment channels. The new rates would come into effect from January 1, 2010.
exchange4media Chennai Bureau Dec 8, 2009 7:23 AM
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