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Cequity, part of the RK Swamy-Hansa Group and one of the leading providers of data-led marketing services from India, has appointed Anand Siva as its Business Head to steer its newly set up unit of Customer Integrated Marketing (CIM). The new unit will focus on direct relationship and one-to-one multi-channel marketing.
exchange4media Chennai Bureau Dec 2, 2009 7:46 AM
TVS Motor Company on November 25 announced its foray into the 110 cc segment by unveiling two new products – an auto-clutch motorcycle called Jive and an automatic scooter called Wego. Bates 141 would handle the creative duties of Jive, while BBH India has been entrusted with the creative responsibilities of Wega.
exchange4media Chennai Bureau Nov 26, 2009 7:40 AM
Rural Marketing Association of India (RMAI), the industry body devoted to furthering the cause of rural marketing, has decided to confer the first ever RMAI Life Time Achievement Award on RV Rajan, Chairman, Anugrah Madison Advertising and immediate past President of RMAI.
exchange4media Chennai Bureau Nov 13, 2009 8:14 AM
At a time when most marketers across the globe, more so financial institutions, are either struggling to stay afloat or thinking of new ways of cutting costs, ING Bank is going the whole hog by investing in brand building and advertising in India.
exchange4media Chennai Bureau Oct 31, 2009 10:13 AM
Sun TV Network is set to launch the Tamil version of the internationally acclaimed game show, ‘Deal or No Deal’. The Tamil version of the Irish Endemol’s game show will be known as ‘Deal aa No Deal aa’ and will premiere on October 31. The show will be aired on Saturdays and Sundays between 8:30 pm and 9:30 pm.
exchange4media Chennai Bureau Oct 28, 2009 11:33 AM
The World Association of Newspapers and News Publishers (WAN-IFRA) is all set to launch a new event christened ‘Digital Media Asia’ for digital publishers in Asia. Digital Media Asia 2009, to be held in Singapore from November 18-20, aims to explore how cutting edge organisations are using the most advanced digital media platforms to profitably multipurpose content from newspapers, magazines, broadcasting or books. The event will also focus on developing new revenue from new publishing platforms.
exchange4media Chennai Bureau Oct 6, 2009 8:18 AM
Hyderbad-based Breeze Advertising has beefed up its top management team by inducting Ratnakar Rao, a veteran advertising professional with more than three decades of experience in advertising and brand management, as Director, Strategic Planning.
exchange4media Chennai Bureau Sep 26, 2009 8:10 AM
WAN-IFRA, the world association of newspaper and news publishers, is organising its second IFRA Expo India 2009 in Chennai. On the occasion of the inaugural ceremony of the conference on September 23, WAN-IFRA’s annual report on ‘World Press Trends’ with the split edition of Asian trends will be officially released.
exchange4media Chennai Bureau Sep 21, 2009 7:24 AM
Jaya TV, one of the leading Tamil satellite channels, recently completed 10 years of its operations. As part of commemorating its decade-old successful run, the channel has upgraded some of its popular shows while phasing out a few others and has introduced news shows. The channel will be launching new content periodically from now on.
exchange4media Chennai Bureau Sep 15, 2009 8:06 AM
K7 Computing has recently appointed Publicis Ambience to handle all its advertising and communications requirements. Publicis Ambience will partner closely with Publicis Groupe PR agency Hanmer MSL to build the K7 brand in India. K7 has set aside a marketing budget of Rs 8 crore to achieve its objectives for the year.
exchange4media Chennai Bureau Sep 15, 2009 8:04 AM
Publish Asia 2009 conference, to be held in Chennai on September 23-25, will bring together the collective strength of IFRA India and IFRA Asia, Singapore for the first time. This year, the IFRA India Conference is combined with Publish Asia, the flagship conference of IFRA Asia, and the combined event is titled ‘Publish Asia 2009’.
exchange4media Chennai Bureau Aug 18, 2009 9:17 AM
Hyderabad-based Breeze Advertising recently added three new clients – HaaiLand, HarNeedi.com and Andhra Pradesh Real Estate Developers’ Association.
exchange4media Chennai Bureau Aug 18, 2009 8:50 AM
Theatre lovers in Chennai can look forward to the fifth edition of The Hindu Theatre Fest, which will be held from August 7-16, 2009. This edition will feature an eclectic mix of plays from India and abroad. There will be six plays in all, which will cover different genres – Greek Tragedy, American musical, Shakespearean adaptation, and more.
exchange4media Chennai Bureau Aug 6, 2009 7:09 AM
TBWA\India has appointed Arindam Sengupta as Vice-President and Branch Head for its Chennai operations. Sengupta will replace Amarnath Pingalay, the outgoing head of Chennai. Sengupta has been with TBWA for over five years and has successfully led the Disruption charge for clients in Bangalore.
exchange4media Chennai Bureau Jul 29, 2009 8:07 AM
Malayalam general entertainment channel Asianet is gearing up to launch a new show to hunt for the most talented actor and actress in Kerala. Called ‘Mammootty - The Best Actor Award 2009’, the show will be based on actor Mammootty’s contribution to Malayalam cinema. Each episode feature discussions on the various characters performed by the veteran actor and the closeness of those characters in real life. The new show has gone on air July 25, 2009.
exchange4media Chennai Bureau Jul 28, 2009 9:51 AM
Raj Television Network CEO Suresh Iyer has put in his papers after a little over a year stint with the organisation. He is planning to float his own venture in the media space. Confirming the development, Iyer said that he was involved in talks with several television channels and multiplexes in connection with his own venture.
exchange4media Chennai Bureau Jul 25, 2009 8:13 AM
Malayalam music channel Asianet Plus, part of Star Jupiter Entertainment Television Ltd, has decided to go in for a complete revamp of its programming content. The channel has introduced four new shows from the first week of July and is planning to position itself as a general entertainment channel.
exchange4media Chennai Bureau Jul 4, 2009 8:56 AM
Kwality Walls, in collaboration with Zapak, has launched the second edition of gaming championship for children in the country, the Paddle Pop Gaming League 2009. After receiving an overwhelming response last year with 35,000 participants, Paddle Pop Gaming League (PPGL) is set to be even bigger this summer. The Gaming League will be hosted in six cities – Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata. Each city will have its own leagues, very much like the IPL.
exchange4media Chennai Bureau May 18, 2009 10:06 AM
Reliance Mobile, the official global partner for the 2009 edition of ICC World T20 Championship, recently unveiled the glittering silver trophy in Mumbai at the hands of cricketing legend and ICC ambassador Dilip Vengsarkar. This ICC World T20 trophy will be handed over to the winning team of the 2009 edition of the championship. The unveiling of the trophy in Mumbai signifies the beginning of the ICC World T20 trophy’s preview across India before the championship begins next month.
exchange4media Chennai Bureau May 18, 2009 10:05 AM
With the entire country all geared for counting of votes today, TV channels have gone on an overdrive to bring vote by vote account to viewers. The southern channels have lined up an impressive list of programmes, news bulletins and live updates, besides roping in psephologists and senior journalists to analyse the results.
exchange4media Chennai Bureau May 16, 2009 8:39 AM
Kerala Tourism has tied up with Radio Mirchi to promote its dream season campaign this summer. The campaign will be promoting Kerala vacations during summers among the northern as well as other domestic markets of India. Radio Mirchi stations of Delhi, Mumbai, Ahmedabad and Bangalore will take part in this tie-up.
exchange4media Chennai Bureau May 7, 2009 9:20 AM
R Seshadri, Managing Director, Anugrah Madison Advertising Pvt Ltd, has been re-elected the President of Advertising Club Madras for the year 2009-10. Seshadri has held several positions at the Club over the years, including that of Secretary, before he was elected the 37th President of the Club last year.
exchange4media Chennai Bureau Apr 30, 2009 8:06 AM
Emami, the Rs 700-crore FMCG major, is targeting Rs 300 crore sales from its summer care brands. Emami, which owns brands such as Boroplus and Navratna, has declared a 25 per cent growth in FY09. Emami will also invest Rs 60-70 crore on advertising and promotions for its brands.
exchange4media Chennai Bureau Apr 29, 2009 8:12 AM
After winning at the Abby’s, Arc Worldwide’s award-winning site Jaagore.com has been selected as an Official Honoree in the Activism category at the 13th Annual Webby Awards.
exchange4media Chennai Bureau Apr 27, 2009 9:41 AM
Henkel India Ltd has won the ‘Product of the Year’ title for two of its power brands, Pril and Bref. Both the products have been selected for the most innovative product offering in 2008 in their respective categories.
exchange4media Chennai Bureau Apr 27, 2009 9:40 AM
Cadbury recently relaunched its brand variant Perk with a TVC that was targeted at the youth and along with that has also gone online with their website www.takeitlightly.com. The idea for this campaign arose from the question – how best to reach the target group. This gave birth to an idea that took the campaign directly to where the youth was present, in places where the message would be relevant and contextual.
exchange4media Chennai Bureau Apr 16, 2009 9:06 AM
The Advertising Club Cochin has announced the winners of its annual creative award competition, Pepper 2009. Mudra South bagged the Agency of the Year Award in the third edition of Pepper Awards. Mathrubhumi won the Advertiser of the Year Award.
exchange4media Chennai Bureau Apr 1, 2009 8:09 AM
Matrimony portal BharatMatrimony will celebrate April 14 as Matrimony Day – a day to promote the concept of matrimony by spreading awareness about the benefits of matrimony. The portal has been recognised by Limca Book of Records for the highest number of marriages online.
exchange4media Chennai Bureau Mar 25, 2009 9:11 AM
Coca-Cola India is all set to launch its digital initiative, christened ‘Thums Up Thunder Wheels’. The initiative is designed to leverage the popularity of digital media like mobile phones (GSM, CDMA and IVRS) and the Internet, among soft drink consumers.
exchange4media Chennai Bureau Mar 21, 2009 8:27 AM
Webchutney has recently launched its mobile division called Culture Mafia. Culture Mafia is a full service independent mobile agency, which will integrate mobile marketing, advertising, and mobile Internet development supported with in-house media and technology capabilities.
exchange4media Chennai Bureau Mar 18, 2009 9:58 AM
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