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Chennai-based creative solutions company, Brand Portrait, has bagged the end-to-end communications business of Chennai-based Dhanus Group for the Indian and US markets. With this, Brand Portrait becomes the first Indian agency to market an Indian company overseas.
exchange4media Chennai Bureau Aug 21, 2006 7:33 AM
Henkel India has assigned the creative duties of its Pril dishwash bar and liquid, Neem toothpaste and Palette hair color to TBWA\India in a move to consolidate the communication needs of its brands. The other creative agency roped in by Henkel India is Mudra, which will handle Mr. White, Henko and Fa brands.
exchange4media Chennai Bureau Aug 12, 2006 9:11 AM
Aircel Cellular has introduced an external Phone Book facility for their customer base in Tamil Nadu. The new facility, launched on August 3, 2006 in Chennai will offer subscribers inexhaustible memory to store their contact addresses.
exchange4media Chennai Bureau Aug 5, 2006 7:57 AM
Given the importance of the visual element in any news presentation, Global News Network has launched a news and sports image agency to cater to the needs of newspapers and magazines in India. Two experienced photojournalists – Vino John and Leonard Aarons – have been roped in to head the agency.
exchange4media Chennai Bureau Aug 5, 2006 7:56 AM
Tribe 10 Advertising has signed an MoU with Poorman Production, under which the latter will handle all production requirements of Tribe 10’s clients. The MoU was signed recently, marking the fifth Anniversary celebrations of Tribe 10. Poorman Production is a creative production house owned by ad film maker Pradeep Kalipurayath.
exchange4media Chennai Bureau Aug 5, 2006 7:54 AM
Brand Portrait Digital, an associate company of Brand Portrait, has announced the appointment of Vikram Prabhu as Head-Digital Content. Prabhu will play an integral role in shaping the company’s mobile and digital content portfolio.
exchange4media Chennai Bureau Jul 29, 2006 8:21 AM
Envisaged on the same lines as ‘The Great Indian Laughter Challenge’, the ‘Hutch Kalakka Povadhu Yaaru’ is gearing up for its second edition on Vijay TV from July 28, 2006.
exchange4media Chennai Bureau Jul 26, 2006 6:23 AM
Mahendra Swarup, former MD and CEO of Times Internet Ltd (Indiatimes), joined Smile Interactive, an Interactive services company, as its Chief Mentor in June 2006.
exchange4media Chennai Bureau Jul 26, 2006 6:16 AM
Zee Telugu might have just turned one on May 18, 2006, but it is already on the fast track as far as TRPs are concerned. Another feather in its cap is the exclusive rights that the channel has bagged to telecast live the Santosham Film Awards.
exchange4media Chennai Bureau Jul 20, 2006 5:27 AM
Chennai played host to one of the world’s leading experts on the strategic practice of marketing – Philip Kotler – on July 17, 2006. Kotler was in the southern city to launch the 12th edition of his quintessential marketing textbook ‘Marketing Management’. Incidentally, the launch coincided with the marketing guru’s 75th birthday.
exchange4media Chennai Bureau Jul 19, 2006 7:15 AM
Jaya TV’s popular game show ‘Jackpot’ recently completed 200 episodes. The game show has been running non-stop for four years. Speaking on the occasion, K P Sunil of Tellyzoom, producer of ‘Arokya Milk Jackpot’, spelt out the success mantra of the programme as “four years, 200 episodes, one producer, one sponsor and one anchor, coupled with unstinted cooperation by the crew”.
exchange4media Chennai Bureau Jul 12, 2006 8:00 AM
Even as the company looks to increase its share of the dry cell battery market, Eveready is looking to cash in on its rural reach with other products. Following its entry into packet tea, the company is now rolling out mosquito coils across India under the brand name Eveready.
exchange4media Chennai Bureau Jul 1, 2006 7:55 AM
After covering segments like matrimony, jobs, property and classifieds, the Bharat Matrimony group will now cover the auto segment with a focused portal, Indiaautomobile.com, which will cover new and used cars for now, but will also cover the bikes segment in due course.
exchange4media Chennai Bureau Jun 30, 2006 7:41 AM
Amaron Batteries has extended its association with Indian racer Narain Karthikeyan. The company has announced the extension of its sponsorship deal with Karthikeyan, and with him, it has set up the Amaron-NK Racing Academy. Eventually, Amaron hopes to create a Formula Amaron at the Asian level.
exchange4media Chennai Bureau Jun 27, 2006 9:02 AM
Online community portal Sulekha.com has launched PerSquareYard.com, a real estate portal that has been positioned as a one-stop source for buying, selling or rental of any type of property across all major cities in the country.
exchange4media Chennai Bureau Jun 27, 2006 9:00 AM
R V Rajan, CMD, Anugrah Madison, was re-elected President of the Rural Marketing Agencies Association of India (RMAAI). The election was held at the first AGM of the RMAAI held recently in Hyderabad.
exchange4media Chennai Bureau Jun 26, 2006 7:29 AM
K S Ramesh, Executive Director and CEO, CavinKare, has left the company. Ramesh had revealed much earlier that he intended to retire from a working assignment in the corporate world and pursue a career in teaching in management schools and consulting in the areas of marketing and business strategy.
exchange4media Chennai Bureau Jun 22, 2006 7:56 AM
Santosh ‘Saggy’ Gnanakan has returned to Radio City as Creative Director for Bangalore. He returns after a year as Commercial Production Manager with the Maharaja Broadcasting Company, Sri Lanka.
exchange4media Chennai Bureau Jun 22, 2006 7:55 AM
Amway has extended its personal care range, introducing three specialty hair care products under the Satinique brand. The company will soon focus its efforts on the sachet format, too, in an attempt to increase trials and market share.
exchange4media Chennai Bureau Jun 14, 2006 7:11 AM
Hutch Kalakka Povadhu Yaaru, the Tamil version of The Great Indian Laughter Challenge, is all set for its second season from July 21, 2006. In its bid to increase the number of people for the auditions and take the audition venues closer to audiences, the channel has tied up with Sify iWay cafes.
exchange4media Chennai Bureau Jun 13, 2006 6:33 AM
Intel Capital, the venture capital investment arm of Intel Corporation, will invest in Real Image Media Technologies. Real Image intends to utilise this investment to scale-up the R&D efforts for its Qube platforms.
exchange4media Chennai Bureau Jun 10, 2006 7:27 AM
ATCOMAART, an industrial and business retail chain store, has appointed Rajesh C Mehta as Head-Media and PR. Mehta, who will be responsible for everything related to media at ATCOMAART, is in the process of setting up a media team within the company.
exchange4media Chennai Bureau Jun 8, 2006 6:25 AM
Vijay TV’s ‘Airtel Super Singer’, a talent hunt for singers, has followed the success path trod by previous formats adopted from STAR Group channels – KBC2 and The Great Indian Laughter Challenge. Continuing with its faith in the game show genre, the channel is all set to launch a ‘Reverse Quiz’, Grand Master, to be aired Monday to Thursday.
exchange4media Chennai Bureau Jun 7, 2006 7:19 AM
Cellular service provider Aircel has roped in actor Suriya as its brand ambassador. The endeavour, according to the company, is to build on the brand that is ‘relatable and aspirational’ for the youth segment.
exchange4media Chennai Bureau Jun 6, 2006 7:13 AM
Airtel has announced the launch of 747, billed as India’s first Tamil voice portal. IMImobile, an enabler of mobile value added services, has teamed up with TV and cine personality, Yuhi Sethu, to develop the portal.
exchange4media Chennai Bureau Jun 5, 2006 7:03 AM
India’s first D-Cinema release is the Tamil movie ‘Pudhuppettai’, at the Sathyam Cinemas, Chennai. Real Image Media Technologies, the company that has conceived and developed Qube Cinema in India, is looking to start digital satellite transmission of movies to cinema halls from its next release, ads included.
exchange4media Chennai Bureau Jun 3, 2006 7:49 AM
O&M India continues to lead the pack at the Luerzer’s Archives, with the agency’s Mumbai office ranking No. 2 – by the number of campaigns published so far. The office has seven published campaigns till date in the bi-monthly Luerzer’s this year.
exchange4media Chennai Bureau May 31, 2006 7:31 AM
The Gitanjali Group is bullish on the South Indian market, and is looking to ‘more than double’ sales in the region in the coming year. It will also expand its retail presence from the present spread of 80 outlets, to between 150 and 175 outlets by the end of the year. The company launched Italian brand, Gold Expressions, in Chennai on May 27, 2006.
exchange4media Chennai Bureau May 29, 2006 7:07 AM
The Hindu MetroPlus’ event property – Lifestyle Show – is all set for its third edition from June 1-5, 2006. Organisers say that the event will be bigger this year than in previous editions, buoyed by advertiser and consumer response; and guided by feedback.
exchange4media Chennai Bureau May 29, 2006 7:01 AM
Five years after The Hindu-Eenadu alliance came into being, the duo have joined hands with Daily Hindi Milap and Siasat Daily to announce a new advertising alliance – the ‘New CHARminar’ – starting June 1, 2006.
exchange4media Chennai Bureau May 27, 2006 7:27 AM
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