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Working with 22 Feet Digital Solutions, the spirit major created a 'digital roadblock' across the country's top 10 internet websites as well as mobile TV applications - Zenga TV and Ditto TV
Abhinna Shreshtha Jan 27, 2014 9:23 AM
Facebook's recent aggressive stance towards revamping its ad capabilities continues as the company announced that it is doing limited tests of a system that will allow Facebook ads to be delivered to third party apps
Abhinna Shreshtha Jan 27, 2014 9:09 AM
The 11-member jury panel, led by Bharat Patel, met in Mumbai yesterday to deliberate on the 537 entries received across 41 categories for the radio advertising award
Abhinna Shreshtha Jan 23, 2014 9:15 AM
It has been more than a year since Starbucks set up shop in the country and the coffee chain has been extensively using digital media & social networks to cement its place among coffee-lovers
Abhinna Shreshtha Jan 22, 2014 9:01 AM
Our digital strategy is focusing on multiple fronts, not just marketing. Our aim is to use technology to remove barriers. We are investing a lot in content and conversation, says HDFC Life's Sanjay Tripathy
Abhinna Shreshtha Jan 17, 2014 9:56 AM
The kind of energy that there is in an agency is totally addictive, which is why people keep coming back to advertising. You seldom realise how much you are working; you are so full of adrenaline, says Isobar's Tanvi Pradhan
Abhinna Shreshtha Jan 17, 2014 8:41 AM
Creative implementation is currently missing in the OOH space; maybe someone could start a marketplace for hoardings. Lack of ROI measurement is also a big challenge, says Amarjit Singh Batra, CEO, OLX India
Abhinna Shreshtha Jan 16, 2014 9:23 AM
While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media don'ts that brand managers should be wary of
Abhinna Shreshtha Jan 15, 2014 8:50 AM
Several e-commerce players are getting more aggressive about their marketing strategies, and TV has emerged as a favourite. exchange4media takes a look at how prevalent this shift is
Abhinna Shreshtha Jan 14, 2014 9:03 AM
With a less than stellar performance in the past two years, the OOH industry is hoping for a much better 2014 as elections loom and new infrastructure projects in metros create more inventory possibilities
Abhinna Shreshtha Jan 9, 2014 8:48 AM
Facebook and Twitter are the current darlings of brands, but there are a number of other options available. exchange4media takes a look at some of them & the opportunities that they provide
Abhinna Shreshtha Jan 8, 2014 9:31 AM
As per Sanjay Mehta, Joint CEO, Social Wavelength, the upcoming Lok Sabha polls will see a lot of brands & agencies move to the digital space to save money, while maintaining reach & audience engagement
Abhinna Shreshtha Jan 8, 2014 9:09 AM
With a central monitoring system expected to be in place in a year's time, will the Government be ready to lift the ban?
Abhinna Shreshtha Jan 7, 2014 8:57 AM
The Canadian smartphone maker had appointed the Grammy Award winner as its Global Creative Director last year to boost the image of its BlackBerry 10 platform
Abhinna Shreshtha Jan 6, 2014 7:52 AM
The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth
Abhinna Shreshtha Jan 2, 2014 10:25 AM
The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth
Abhinna Shreshtha Jan 2, 2014 9:04 AM
These definitions are anyway more of a convenience & are themselves not very clear. By dividing everything into a broad category, we run the risk of generalising the consumers, says Marico's Aditya Save
Abhinna Shreshtha Jan 2, 2014 8:25 AM
I love how something's the norm one day & then obsolete the next day. Keeping up with this breakneck speed of relevance is really stimulating & humbling, says Karthik Krishnan, Copy Supervisor at IBS
Abhinna Shreshtha Jan 1, 2014 10:54 AM
Mumbai Police teamed up once again with Ogilvy India to create new radio spots urging revelers to spare a minute and be alert about their surroundings
Abhinna Shreshtha Jan 1, 2014 9:55 AM
I love how something's the norm one day & then obsolete the next day. Keeping up with this breakneck speed of relevance is really stimulating & humbling, says Karthik Krishnan, Copy Supervisor at IBS
Abhinna Shreshtha Jan 1, 2014 7:54 AM
Private radio operators did not have an easy time in 2013 owing to a number of unresolved issues such as FM Phase III auctions; however, the TV ad cap issue did push advertisers towards radio
Abhinna Shreshtha Dec 31, 2013 10:45 AM
Private radio operators did not have an easy time in 2013 owing to a number of unresolved issues such as FM Phase III auctions; however, the TV ad cap issue did push advertisers towards radio
Abhinna Shreshtha Dec 31, 2013 9:05 AM
Under its interim CEO John Chen, BlackBerry seems to be heading back to its roots - enterprise consumers. The company also announced that it plans more sales incentives to stimulate demand for BB10-based phones
Abhinna Shreshtha Dec 31, 2013 8:46 AM
Innovations have also not kept up with brand aspirations. There are great ideas, but do-ability on scale often becomes a challenge, says Bhaskar Choudhuri, Director - Marketing, Lenovo India
Abhinna Shreshtha Dec 30, 2013 7:43 AM
You'll find that is where majority of the competitive action (between brands) occurs & where so many neglected opportunities for differentiation exist, says the renowned marketing strategist & Professor, Ivey Business School
Abhinna Shreshtha Dec 28, 2013 10:08 AM
Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply to an application as well
Abhinna Shreshtha Dec 26, 2013 9:06 AM
Awards will be given in 42 categories spread over five key benchmarks. Bharat Patel, Former Chairman of P&G Hygiene/Health & Chairman of ISA is the Jury Chairperson this year
Abhinna Shreshtha Dec 26, 2013 8:12 AM
After months of Internet chatter, Facebook has finally announced that it is testing auto-playing video ads. Though Indian brands seem excited, is it going to shift the balance of power in the digital
Abhinna Shreshtha Dec 23, 2013 8:52 AM
Industry experts stress that it is time to focus on qualitative marketshare rather than quantitative & that marketers need to understand how the Indian consumer is changing
Abhinna Shreshtha Dec 20, 2013 9:02 AM
The streaming & download music service will allow subscribers to gain access to music and music videos through a dedicated WAP site or the Vodafone Music app
Abhinna Shreshtha Dec 19, 2013 8:00 AM
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