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TRAI has agreed with radio operators on most points, such as granting licenses for 15 years from the date of migration to Phase III and fixing the date of migration as March 31, 2015, among other recommendations
Abhinna Shreshtha Feb 21, 2014 8:47 AM
Kirthiga Reddy, Head of Facebook India, makes key predictions on the future of social and digital media at the Pitch Madison Media Advertising Outlook 2014, held in Mumbai on Feb 19
Abhinna Shreshtha Feb 21, 2014 8:38 AM
Facebook has announced that it has reached a definitive agreement to acquire mobile messaging company WhatsApp. The deal totals around $16 billion with $4 billion in cash and approximately $12 billion in Facebook shares
Abhinna Shreshtha Feb 21, 2014 7:54 AM
The STAR India CEO stresses on the need to find a way to create relationship between the advertiser and the content creator that is relevant, robust and constructive for both parties
Abhinna Shreshtha Feb 20, 2014 8:01 AM
The 14-member Jury panel will be chaired by Karan Bajwa, MD, Microsoft. The Awards, to be held on March 20, will recognise exceptional work in OOH advertising and digital signage
Abhinna Shreshtha Feb 19, 2014 7:51 AM
The BJP has a good track record when it comes to its digital outreach programmes. Many commentators agree that social media will be one of the key influencers in this year's General Elections
Abhinna Shreshtha Feb 18, 2014 8:23 AM
The digital media technology company's remarketing strategies aim to bring customers back and finish a transaction and convert site visitors to loyal customers
Abhinna Shreshtha Feb 10, 2014 8:51 AM
The wait is still not over for radio operators as the promised revised radio study has still not been delivered. Sources in the industry say the numbers may be made available for subscribed operators today
Abhinna Shreshtha Feb 7, 2014 9:42 AM
The MD of Posterscope Group India believes that while there is no shortage of opportunities in outdoor advtg, what is needed is more support from the Govt & improvement measures to raise the standards
Abhinna Shreshtha Feb 7, 2014 8:42 AM
Twitter reported Q4 2013 revenues of $243 mn. Ad revenues stood at $220 mn, an increase of 121% YoY. Mobile ad spends accounted for 75% of the total ad revenues
Abhinna Shreshtha Feb 7, 2014 7:44 AM
The review website had been blocked since last week without any explanations provided by the ISP Beam Fiber. Founder & CEO Faisal Farooqui says that they will pursue legal action against the ISP
Abhinna Shreshtha Feb 6, 2014 8:52 AM
As Facebook turns 10, it shows a recent surge in earnings, and is all set to don a strategic new avatar. From photos to videos to content, Facebook is ramping up its efforts across all avenues
Abhinna Shreshtha Feb 6, 2014 8:43 AM
The outdoor industry needs to be more organised with structured operations & feedback mechanism; campaign measurability & execution excellence can be the hallmark for OOH media, says Mahindra & Mahindra's Sanjeev Goyle
Abhinna Shreshtha Feb 5, 2014 9:29 AM
Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is
Abhinna Shreshtha Feb 5, 2014 7:55 AM
Congress' aggressive marketing stance has seen it spend crores on print, TV & OOH campaigns, while the BJP is yet to announce the media agency that will spearhead its Lok Sabha elections 2014 campaign
Abhinna Shreshtha Feb 4, 2014 9:15 AM
Even as print players gave voice to their disapproval of the latest IRS 2013 results, radio operators are also expressing concern that the data & methodology used for measuring radio listenership is deeply flawed too
Abhinna Shreshtha Feb 4, 2014 8:49 AM
According to industry experts, radio is more tactical & needs to become more strategic. They also noted that advertisers are so focussed on television that it is used as a yardstick even for radio
Abhinna Shreshtha Feb 3, 2014 8:29 AM
A total of 80 metals awarded. Tourism Corporation of Gujarat is Radio Advertiser of the Year; Big FM is Station of the Year yet again: O&M is Radio Advertising Agency of the Year
Abhinna Shreshtha Feb 1, 2014 9:23 AM
Brands operating in India are aware that a large part of their audience spends most of their time online today & are trying to engage with them, says the Global Director - Social Media & Digital, MSLGroup
Abhinna Shreshtha Feb 1, 2014 9:08 AM
A total of 80 metals awarded. Tourism Corporation of Gujarat is Radio Advertiser of the Year; Big FM is Station of the Year yet again: O&M is Radio Advertising Agency of the Year
Abhinna Shreshtha Jan 31, 2014 10:21 PM
The awards ceremony is being held at the ITC Grand Central, Parel in Mumbai today. This year, the jury had to sift through 537 entries across 41 categories
Abhinna Shreshtha Jan 31, 2014 9:14 AM
Creative agencies, clients and media agencies need to give more of a push when it comes to radio advertising, says the President (West & South India), Havas Worldwide & jury member of Golden Mikes 2014
Abhinna Shreshtha Jan 31, 2014 8:14 AM
Amit Ghatak, GM - Mktg, CavinKare and jury member Golden Mikes 2014 speaks on how radio can strengthen a brand's USP on a localised level as well as the overall campaign
Abhinna Shreshtha Jan 30, 2014 9:35 AM
STAR India's recent win of the IPL digital rights means the channel has created an impressive stable of cricketing events. But will live streaming attract the advertisers?
Abhinna Shreshtha Jan 30, 2014 8:41 AM
News18.com, the portal from Network18 dedicated to local news initially covering seven states, has aggressive expansion plans, with four new states expected to be covered in the coming six months
Abhinna Shreshtha Jan 30, 2014 8:16 AM
The CEO of Madison Media Group speaks about the importance of radio as a marketing medium, what constitutes a great ad and his experience as a juror for exchange4media's Golden Mikes Awards 2014
Abhinna Shreshtha Jan 29, 2014 9:23 AM
Rahul Gandhi's first media interview with Times Now's Arnab Goswami has gone on to create a record of sorts for the news channel, garnering 3 million tweets & 296 million impressions overnight
Abhinna Shreshtha Jan 29, 2014 9:17 AM
From keeping the business objective in sight to keeping the content humorous and fun - some of the esteemed jury members of Golden Mikes 2014 awards share what goes into the making of a great radio ad
Abhinna Shreshtha Jan 28, 2014 9:39 AM
exchange4media takes a look at how tools such as HootSuite, Social Mention, Topsy, HowSociable, Tagboard and Klout can help marketers gauge their performance on social media
Abhinna Shreshtha Jan 28, 2014 8:23 AM
This year, the jury had to sift through almost 537 entries across 41 categories. Reliance Broadcast and Ogilvy & Mather are among those that lead the list of shortlisted entries
Abhinna Shreshtha Jan 27, 2014 10:05 AM
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