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Milestone Brandcom adjudged Media Agency & Creative Agency of the Year. Times OOH is Media Owner of the Year; HUL declared Advertiser of the Year. Lifetime Achievement Award for Subhas Dey Niyogi, MD, Selvel
Abhinna Shreshtha Mar 21, 2014 7:45 AM
Milestone Brandcom adjudged Media Agency & Creative Agency of the Year. Times OOH is Media Owner of the Year; HUL declared Advertiser of the Year. Lifetime Achievement Award for Subhas Dey Niyogi, MD, Selvel
Abhinna Shreshtha Mar 20, 2014 10:21 PM
The CEO of Percept OOH believes that what the OOH industry requires more than anything is fresh ideas, which can only come by getting in talent from non-OOH industries
Abhinna Shreshtha Mar 20, 2014 9:40 AM
Speaking exclusively at the IMPACT Top 50 Most Influential Women, the highly regarded market strategy consultant raised insightful questions on changing consumer behaviour&what this bodes for marketers &brands alike
Abhinna Shreshtha Mar 20, 2014 9:06 AM
The Digital Head (APAC), Maxus speaks about the changing digital ecosystem and the importance of a holistic approach towards marketing
Abhinna Shreshtha Mar 19, 2014 9:31 AM
Data analysed by social business intelligence firm Simplify 360 suggests that the BJP Prime Ministerial candidate has pulled away from top rivals Arvind Kejriwal & Rahul Gandhi in terms of popularity on social media
Abhinna Shreshtha Mar 18, 2014 9:09 AM
France-based non-profit organisation, Reporters Without Boundaries' report for 2014, titled, 'Enemies Of The Internet', is critical of the Indian Govt's mass electronic surveillance & data mining system
Abhinna Shreshtha Mar 18, 2014 8:41 AM
Tencent, the company behind WeChat, is in no hurry to introduce its business model, an extensive bouquet of m-commerce services, including online payment services, to India
Abhinna Shreshtha Mar 15, 2014 10:43 AM
Efficiencies through consolidation should lead to more investment in product improvements, including measurement, says Ron Graham, Chief Consultant, Media On The Go
Abhinna Shreshtha Mar 15, 2014 8:55 AM
Madon, CEO, Y&R Singapore, is among the keynote speakers at exchange4media's OOH Conference & Awards 2014. He shares his views on the future of OOH & the need for innovation & change
Abhinna Shreshtha Mar 11, 2014 9:19 AM
Mobile devices have now become the second screen, and videos will be the most consumed form of content online. So, it's the most critical platform for any business
Abhinna Shreshtha Mar 11, 2014 9:07 AM
BJP's members will boycott panel discussions held by NDTV after the news channel tweeted a statement, it claimed was originally tweeted by Sushma Swaraj, which insinuated internal rife within the political party
Abhinna Shreshtha Mar 11, 2014 8:32 AM
Digital is so much a part of our lives today that our approach also has to be integrated taking into consideration how the way consumers consume information has changed, says Hyatt International's Parthasarathi Mandal
Abhinna Shreshtha Mar 8, 2014 10:45 AM
The fourth edition of exchange4media's OOH Conference & Awards will see a host of industry experts speaking on diverse topics ranging from the need for regulation, measurement to creativity & calculating rate of innovation
Abhinna Shreshtha Mar 6, 2014 7:52 AM
The initial advertising tender for the first phase of the Mumbai Monorail was released in September 2013, but has seen no takers, with vendors blaming the high license fee & lack of commercial viability
Abhinna Shreshtha Mar 6, 2014 7:50 AM
Owing to strong performance and a 17.96% growth rate in 2013, quite a few FM players are increasing their ad rates, calling it course-correction. But will advertisers consider the value proposition?
Abhinna Shreshtha Mar 5, 2014 7:59 AM
Farrokh Madon, CCO, Y&R Singapore; Ron Graham, Chief Consultant, Media On The Go; Pratap Bose, COO, DDB Mudra Group are the keynote speakers at the fourth edition of exchange4media's OOH Conference & Awards
Abhinna Shreshtha Mar 5, 2014 7:57 AM
What makes an OOH campaign great? Is it the location? Or some unique & out-of-the-box idea? Or is the execution & how it connects with the audience? Marketing experts reveal
Abhinna Shreshtha Mar 4, 2014 7:57 AM
This is so because platforms like mobile, Internet & social have made media infinite, explains the Chairman, APAC Region, Razorfish, adding that the advertising sector is still moving forward on its own inertia
Abhinna Shreshtha Mar 3, 2014 9:53 AM
The Co-founder & CEO of LiveMedia believes that captive audience networks, that is, digital signages at locations like malls, coffee shops, theatres, etc., hold a unique potential
Abhinna Shreshtha Feb 28, 2014 8:47 AM
After a three-day OOH teaser, the 24-hour food channel is rolling out its OOH campaign from today, which is part of a full scale marketing campaign across TV, digital and OOH
Abhinna Shreshtha Feb 27, 2014 7:47 AM
The FM radio players have appreciated the fact that TRAI has understood most of the concerns raised by them regarding Phase III migration & extension of license period
Abhinna Shreshtha Feb 26, 2014 8:44 AM
Social media is a great platform for engaging with our communities. It also allows me to use my creativity to do really fun stuff on these social networks, says Buzzinga's Sudeep Shukla
Abhinna Shreshtha Feb 26, 2014 8:25 AM
The pan-India mandate was won on the back of a multi-agency pitch held last year. The mandate includes corporate planning, publishing of unaudited results, designing & production of reports
Abhinna Shreshtha Feb 25, 2014 10:21 AM
The pan-India mandate was won on the back of a multi-agency pitch held last year. The mandate includes corporate planning, publishing of unaudited results, designing & production of reports
Abhinna Shreshtha Feb 25, 2014 8:28 AM
The MD of Blue Ocean Media voices his concerns over the increase in licensing rates, the need for better legislation and out-of-the-box thinking in the OOH sector
Abhinna Shreshtha Feb 25, 2014 8:22 AM
The announcement was made by WhatsApp Co-founder Jan Koum at the on-going Mobile World Congress in Barcelona
Abhinna Shreshtha Feb 25, 2014 8:01 AM
The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination
Abhinna Shreshtha Feb 24, 2014 9:25 AM
Nabendu Bhattacharya, MD & founder of Milestone Brandcom and part of the Advisory Board for exchange4media's OOH Awards and Conference shares his views about how the outdoor advertising sector is shaping up
Abhinna Shreshtha Feb 21, 2014 9:40 AM
As the OOH industry enters a crucial 2014, many expect transit media to continue its explosive growth trajectory as it did in the last couple of years. However, could ambient media be the dark horse in the race?
Abhinna Shreshtha Feb 21, 2014 9:31 AM
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