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The recent State Assembly Elections are a telling precursor to the upcoming Lok Sabha polls. Instead of carpet bombing with poll messages, political parties have become more strategic
Abhinna Shreshtha Dec 17, 2013 9:24 AM
The Indian mobile & internet market once again showed exponential growth in 2013
Abhinna Shreshtha Dec 16, 2013 9:31 AM
Many tourism and hospitality players are turning to innovative digital and social campaigns in a bid to improve client engagement - right from discovery to purchase
Abhinna Shreshtha Dec 13, 2013 8:19 AM
Radio stakeholders are expected to meet later this week to thrash out their list of recommendations to TRAI; lower reserve fee & clarity on the migration process seem to be high on the agenda
Abhinna Shreshtha Dec 12, 2013 8:16 AM
Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge there is still a long way to go for India
Abhinna Shreshtha Dec 12, 2013 8:04 AM
Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...
Abhinna Shreshtha Dec 11, 2013 9:53 AM
Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...
Abhinna Shreshtha Dec 11, 2013 7:54 AM
Even as mobile marketing continues to show promise globally and in India, there are certain issues that the mobile ecosystem needs to address to ensure growth doesn't bog down
Abhinna Shreshtha Dec 10, 2013 8:38 AM
BlackBerry has announced a number of offers on its high-end products & BlackBerry World apps, expecting to attract larger set of potential users, including the urban youth
Abhinna Shreshtha Dec 4, 2013 8:57 AM
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