Authors
Video content is expected to be the most widely consumed form of media online. However, the market in India is still not sizeable, nor mature enough. A look at how the online video
Abhinna Shreshtha Apr 21, 2014 8:55 AM
With Facebook reducing the organic reach of brand posts, exchange4media spoke with some brand managers to get their take on the matter. Here is what they had to say
Abhinna Shreshtha Apr 18, 2014 9:58 AM
The radio advtg industry is currently worth about Rs 15,000 cr & is expected to grow at 14% per annum, according to PWC. With Phase III auctions, the market will expand. The industry is in for a big boom, says the Founder & Business Head, releaseMyAd.com
Abhinna Shreshtha Apr 18, 2014 9:07 AM
First-mover advantage, a clear social strategy, proactive contribution by party members & catchy hashtags are some of the factors that have helped the BJP have a leg up in the poll battle on social media
Abhinna Shreshtha Apr 17, 2014 8:23 AM
Amyn Ghadiali, Head of Strategy, Gozoop, talks about the constant adrenaline rush and excitement that comes with digital marketing, a medium that pays one to be curious
Abhinna Shreshtha Apr 17, 2014 8:22 AM
The BSP saw a remarkable jump in favourability scores last week. In fact, the party has been outperforming the three biggies in terms of positive sentiment over the past couple of weeks
Abhinna Shreshtha Apr 15, 2014 9:21 AM
While Simplify360 has named Airtel as the best performer from among 12 telecom companies due to its high social media buzz,experts believe telecom operators have a long
Abhinna Shreshtha Apr 15, 2014 7:48 AM
With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal
Abhinna Shreshtha Apr 14, 2014 7:53 AM
A catastrophic vulnerability known as Heartbleed has potentially exposed millions of websites, including popular social networks, to data theft, say researchers
Abhinna Shreshtha Apr 14, 2014 7:51 AM
Rishi Jaitly, India Market Director, Twitter talks about the organic intersection of TV and Twitter and elucidates why TV is crucial to Twitter's media strategy
Abhinna Shreshtha Apr 11, 2014 8:13 AM
MTV hosts interactive sessions for students & first time voters as part of Rock The Vote, a pan India initiative that encourages youth to vote & be part of the country’s political discourse
Abhinna Shreshtha Apr 9, 2014 8:41 AM
Both BJP & AAP generated considerable buzz with the release of their respective manifestos, however, allegations of EVM tampering by BJP saw #BJPRIGGEDEVM trend on Twitter
Abhinna Shreshtha Apr 9, 2014 8:30 AM
Malik Sumrani, Assistant Manager, Social Media, Aspri Spirits is a digital native whose workaday life revolves around keeping users engaged on social media, a job that is his calling
Abhinna Shreshtha Apr 9, 2014 7:48 AM
GT Academy is a driver discovery and development programme combined with a broader brand promotion campaign involving OOH, mall activations, radio and print coverage
Abhinna Shreshtha Apr 7, 2014 8:01 AM
IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts
Abhinna Shreshtha Apr 7, 2014 7:59 AM
The President & COO of Radio City believes that by creating interesting content, radio players can get listeners who are happy with the content & advertisers who have engaged & involved listeners
Abhinna Shreshtha Apr 4, 2014 9:44 AM
A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals compared to Twitter
Abhinna Shreshtha Apr 3, 2014 8:15 AM
Twitter made a number of key announcements, which included the acquisition of two TV analytics companies and an extension of its research agreement with Kantar
Abhinna Shreshtha Apr 2, 2014 8:12 AM
The ‘Pledge to Vote’initiative in partnership with the Election Commission Of India, will be promoted via radio, OOH and digital mediums. Five million people have already pledged to vote.
Abhinna Shreshtha Apr 2, 2014 8:03 AM
Narendra Modi has been doing impressively well in the social media space, however over the last three weeks, his favourability on Twitter has been steadily dropping even as negative sentiment has been increasing
Abhinna Shreshtha Apr 1, 2014 8:36 AM
Facebook’s organic reach has been steadily decreasing over the last few months, with research reports suggesting that it might very soon reach zero. Brands will now have to pay up if they want to reach out to audiences.
Abhinna Shreshtha Mar 31, 2014 8:07 AM
With the lines blurring between digital, social & offline, brands need to decide on what they want to achieve first - whether it is enhancing experience for a prospect or an existing member, says the CMO of Mahindra Holidays
Abhinna Shreshtha Mar 28, 2014 9:27 AM
Meanwhile, the Pramod Muthalik controversy seems to have resulted in a slight increase in negative sentiment for the BJP
Abhinna Shreshtha Mar 27, 2014 9:15 AM
The report, jointly conducted by Fox Broadcasting, Twitter & Advertising Research Foundation, examines the value of earned TV Twitter audience for media companies & brands
Abhinna Shreshtha Mar 27, 2014 7:57 AM
Wills Lifestyle, the main sponsor of India Fashion Week, is utilising a unique way to promote the event real-time on social media using RFID (Radio Frequency Identification) technology
Abhinna Shreshtha Mar 26, 2014 7:49 AM
The Executive Director (Home & Personal Care), HUL talks about brands that last for life & elaborates on the key principles that drive HUL's marketing philosophy at Pitch CMO Summit 2014 in his keynote address
Abhinna Shreshtha Mar 25, 2014 7:44 AM
Despite setbacks, Nissan aims to resuscitate its Indian ops & sales by revving its mktg strategies & launch of Datsun Go. The Nissan India President gives a glimpse of the road ahead for Nissan
Abhinna Shreshtha Mar 24, 2014 7:05 AM
An analysis of Twitter mentions and conversations seem to suggest that the crusading politician and his party (AAP) have taken a hit in popularity and positive sentiment
Abhinna Shreshtha Mar 22, 2014 9:30 AM
The Irish mobile marketing company is funding research into measurement tools that will use cognitive science principles to measure campaign efficacy, audience interest, among other things
Abhinna Shreshtha Mar 21, 2014 8:12 AM
Madhouse India's COO, Vinod Thadani advocates the all-encompassing reach of mobile, future trends, challenges and opportunities in the medium and its potential to be a game changer in advertising and marketing
Abhinna Shreshtha Mar 21, 2014 8:08 AM
TOP STORIES
