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Twitter kicked off its new media agency programme #TweetToTheTop in India on Monday. We caught up with Simon Brockman, Head of Global Agencies, Asia Pacific, at Twitter to understand more about the same
Abhinna Shreshtha Aug 29, 2017 8:55 AM
Abraham Thomas, CEO of Radio City 91.1 FM talks about the side effects of various policy decisions during the first half of 2017 and the road ahead for the operator as well as the radio sector in India
Abhinna Shreshtha Aug 16, 2017 7:36 AM
Publishers are increasingly becoming dependent on platforms like Facebook and Google for their survival, in what is creating an unhealthy situation in the digital space.
Abhinna Shreshtha Jul 31, 2017 7:38 AM
Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers directly to advertisers
Abhinna Shreshtha Jun 8, 2017 7:57 AM
Aditya Awasthee, Angel Investor and Mentor, was part of the jury for the latest edition of exchange4media's Indian Digital Awards (IDMA) 2017. He spoke on how clients, agencies and platforms can make their relationships work better
Abhinna Shreshtha Jun 6, 2017 8:11 AM
Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs
Abhinna Shreshtha Apr 4, 2017 9:09 AM
Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?
Abhinna Shreshtha Jan 18, 2017 8:11 AM
The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and station announcements, etc. is claimed to be worth 10 times the value of the biggest Indian airport’s branding rights
Abhinna Shreshtha Jan 12, 2017 8:12 AM
Digital video continued skyrocketing as projected but what was interesting to see was the emergence of a more mature class of advertisers with a strategic outlook towards both content and advertising
Abhinna Shreshtha Dec 28, 2016 8:07 AM
Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the acquisition of Bangalore-based Happy Creative Services last year. We caught up with Gordon Bowen, Co-founder and Chairman of mcgarrybowen to talk more about his ideas about creativity and his vision when it comes to India. Excerpts
Abhinna Shreshtha Dec 26, 2016 8:44 AM
That India has finally come under a common tax regime is obviously something to cheer. Or is it? We spoke to analysts to try and find out
Abhinna Shreshtha Aug 5, 2016 8:47 AM
After receiving a fresh round of funding, raised in the middle of last year, the news aggregator is now experimenting with different ways to monetize its content and says that a new revenue product could be released in the next 6 months.
Abhinna Shreshtha Jun 1, 2016 8:25 AM
As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year
Abhinna Shreshtha Dec 1, 2015 12:28 PM
Tarun Katial, CEO of RBNL (Big FM) talks about how the network plans to leverage the addition of 14 new frequencies to its bouquet. The operator spent to the tune of Rs 117 crore for the new frequencies
Abhinna Shreshtha Sep 22, 2015 9:35 AM
BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all bus-related ad inventory
Abhinna Shreshtha Jul 1, 2015 5:44 PM
Experts suggest that Sun TV Network might be in a strong position if it seeks legal intervention in its ongoing struggle with the Home Ministry
Abhinna Shreshtha Jun 24, 2015 8:29 AM
The topic of FDI in e-commerce is a contentious one. Retailers Association of India (RAI), which represents retailers like the Future Group, Reliance Fresh, Shoppers Stop, filed a case demanding parity between traditional retailers and e-retailers on Monday. Following this, the Delhi High Court has directed the government to find a solution to RAI's plea
Abhinna Shreshtha May 21, 2015 8:25 AM
The Home Ministry's reluctance in granting a security clearance to Sun TV is one of the reasons for the current delay in conducting the first batch of Phase III auctions
Abhinna Shreshtha May 18, 2015 8:03 AM
Is the app-only approach being favoured by a few e-retailers a risk being taken too soon? Or is it a masterstroke that will give them a first mover advantage as India gets ready for another telecom revolution with the coming of 4G?
Abhinna Shreshtha May 15, 2015 8:05 AM
Delhi and Chennai have 1 frequency each, while Mumbai and Bangalore have 2 frequencies that will go under the hammer. These cities have proven themselves to be the most financially lucrative so it would make sense for radio operators to acquire additional frequencies here
Abhinna Shreshtha May 5, 2015 7:56 AM
Facebook Anthology brings media companies together to create customized video ads for clients on the social platform as Facebook continues to look for ways to eventually overthrow YouTube’s reign in video content
Abhinna Shreshtha Apr 27, 2015 9:15 AM
For internet-based companies, it makes perfect sense to ensure that the nascent online ecosystem is not burdened by unnecessary regulations and rules. No wonder there is an overwhelming support in this sector for net neutrality
Abhinna Shreshtha Apr 17, 2015 8:28 AM
OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem and curb fly-by-night operators.
Abhinna Shreshtha Apr 8, 2015 8:48 AM
Kalpit Jain, COO of Netcore, shares his thoughts on the relevance of e-mail marketing and how it could evolve in the days to come
Abhinna Shreshtha Mar 24, 2015 8:36 AM
A major acquisition in the mobile advertising space seems only a matter of time as e-commerce players flex their financial muscle for the next piece of the jigsaw puzzle. Sources indicate that the likes of Flipkart, Snapdeal, Amazon and ShopClues are all in the market for acquisition. On top of the list seems to be Komli Media
Abhinna Shreshtha Mar 17, 2015 8:30 AM
“If you have a very disruptive product or idea then you can even do campaigns only on digital and still be successful,” says Pradeep Pandey, CMO, Future Generali Life Insurance
Abhinna Shreshtha Mar 5, 2015 8:42 AM
Radio City 91.1 FM, India’s first private FM station and one of the leading FM channels in the country, has been bought by Jagran Prakashan Limited.
Abhinna Shreshtha Dec 17, 2014 7:09 PM
Though print, OOH & TV still see a lion's share in terms of media ad spends, radio has emerged as an important medium in these elections. A look at how BJP, AAP & Congress are leveraging the radio medium
Abhinna Shreshtha Apr 24, 2014 8:07 AM
As Mumbai prepares to go to polls tomorrow, here's a look at what the general sentiment is among the Mumbai Twitter public on the various political parties & leaders who will battle it out
Abhinna Shreshtha Apr 23, 2014 7:43 AM
Arvind Kejriwal saw a burst in favourability last week on Twitter. Meanwhile, though Narendra Modi continues to be the most talked about politician, BJP continues to see lower favourability scores than AAP & Congress
Abhinna Shreshtha Apr 22, 2014 8:32 AM
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