Authors
When the target is volatile, one has to reinvent, says Sunil Gadgil, Director - Marketing, Nivea India
Abhinav Trivedi Mar 7, 2013 2:08 AM
Brands as diverse as Pepsi, Mahindra, Samsung, etc. are leveraging social media like never before. e4m decodes the branding on this new-age media…
Abhinav Trivedi Mar 1, 2013 2:47 AM
Innovative experimentation, focus on digital, stress on impact rather than selling are few trends that marketers need to watch out & exploit in times to come
Abhinav Trivedi Feb 27, 2013 6:53 PM
It is imperative for TV to push quality content, merge digital with mainstream, shun old marketing techniques and go glocal
Abhinav Trivedi Feb 25, 2013 10:48 PM
New advertisers, expansion in new geographies & acceleration in rural consumption will lead to the estimated growth in ad spends
Abhinav Trivedi Feb 22, 2013 8:02 PM
Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013
Abhinav Trivedi Feb 21, 2013 8:14 PM
Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013
Abhinav Trivedi Feb 21, 2013 8:10 PM
Industry experts call for an overhaul in magazine licensing in order to deliver flexibility and authenticity simultaneously
Abhinav Trivedi Feb 18, 2013 3:10 AM
Cost discipline is necessary for publishers for a sustained profitable model; as GDP shrinks, so does magazine advtg, says Gruner+Jahr’s Dr Torsten-Jörn Klein
Abhinav Trivedi Feb 18, 2013 2:08 AM
Publishers are moving towards the digital front by not only remonetising their business, but also repackaging content separately, say experts
Abhinav Trivedi Feb 15, 2013 9:33 PM
Advertisers stress on uniqueness factors such as innovation and intimacy, which keep magazines as the tapped medium alive and robust
Abhinav Trivedi Feb 15, 2013 8:37 PM
While advertisers still bank on TVCs, the impetus to make a decision is generated faster on digital platforms such as YouTube, Pinterest, etc.
Abhinav Trivedi Feb 13, 2013 2:48 AM
Is it ‘followers’ on Twitter or ‘likes’ on Facebook? e4m spoke to experts & compared the two social platforms from the eyes of a marketer…
Abhinav Trivedi Feb 8, 2013 3:27 AM
TOP STORIES
