Date-wise News

Out-of-home (OOH) companies in the country have come together under a single roof to form the Indian Outdoor Advertising Association (IOAA).

exchange4media Mumbai Bureau Sep 28, 2007 6:33 PM

Roshmila Bhattacharya, who was Deputy Editor, Screen, has joined Hindustan Times, Mumbai, as Deputy Editor of HT Cafe. She is reporting to Khalid Mohammad, who is Editor of HT Café. Bhattacharya has an overall experience of 18 years in media, and has worked with companies like Indiainfocom, Zee Premier Magazine, Asian Age and The Times of India. She had a six-year stint at Screen.

exchange4media Staff Sep 28, 2007 3:04 PM

Shweta Singh has joined B.A.G. Films & Media Ltd. as Associate Editor and anchor. She was a prime-time anchor with Aaj Tak, the Hindi news and current affairs channel from the TV Today Network. She started her career in 1995 covering the Bihar Assembly elections for The Times of India, Patna. After a brief stint with various print media, she moved to television in 1998 as an anchor and reporter with Sahara News. She was also briefly associated with ZEE News in 2002-03. She spent almost five years with Aaj Tak. In addition to anchoring, her forte is also sports reporting, having covered events ranging from the Olympics to the Cricket World Cup.

exchange4media Staff Sep 28, 2007 3:03 PM

Manpower India has announced Dr Naresh Kumar Malhan as Managing Director, India. He succeeds Soumen Basu who is retiring after three years as Executive Chairman. Malhan has wide experience at senior management levels in both Indian companies and MNCs across a number of industries.

exchange4media Staff Sep 28, 2007 3:01 PM

Manoj Chacko has been appointed by American Express as Head & VP, Business Travel, India and Subcontinent. He will be leading the Global Business Travel team encompassing operations, acquisition, account development, finance, technology and supplier relations. Chacko will be based in Mumbai. He moves from Kingfisher Airlines, where he was involved since start-up as part of the key strategy team. He has previously held positions at Emirates and Spencer & Co. Ltd.

exchange4media Staff Sep 28, 2007 3:00 PM

Rakesh Dewan and Bisakha Sen have been appointed by the Bhaskar group to its Delhi team. Dewan joins as General Manager, Dainik Bhaskar, Delhi, while Bisakha Sen joins as General Manager, Divya Bhaskar, Delhi. Dewan has previously worked with Reader's Digest where he was DGM - North & East. As for Sen, she started her career with UDI Yellow Pages and then moved to Anand Bazaar Patrika. She has worked with the Chitralekha Group and Sandesh Ltd where she was heading Delhi and North for the last six years

exchange4media Staff Sep 28, 2007 2:58 PM

Deloitte Study Shows In-Store Spending Is Outpacing Even the Internet

exchange4media Staff Sep 28, 2007 9:47 AM

Computer Giant Claims $3.1 Billion Merger Is Bad News for Advertisers, Consumers

exchange4media Staff Sep 28, 2007 9:43 AM

India will open up its $330 billion retail market to foreign investors after convincing mom and pop store owners that their jobs are not at threat from big players, Finance Minister P Chidambaram has said.

exchange4media Staff Sep 28, 2007 9:40 AM

Saurabh Varma, Vice President-Programming and Film Distribution, Inox Leisure Ltd, has put in his papers. He will be joining Reliance Entertainment as Chief Marketing Officer from mid-November.

exchange4media Staff Sep 28, 2007 9:38 AM

R Suresh, Managing Director, TNS India, has decided to step down after being with the company for almost two decades. He joined TNS in 1988 and took charge as Managing Director in 2006.

exchange4media Staff Sep 28, 2007 9:37 AM

The Indian Newspaper Society (INS) recently elected its new body for 2007-08. The complete list of the composition of various INS Committees is out.

exchange4media Staff Sep 28, 2007 9:36 AM

Lycra MTV Style Awards returns for the fifth consecutive year on October 25, with the theme, ‘It’s My Style’. This year, college students can not only showcase their designs along with India’s fashion gurus, but also walk the ramp with some of the country’s top models.

exchange4media Mumbai Bureau Sep 28, 2007 9:31 AM

Day two of the Asian Brand Congress 2007 saw eminent speakers give their views on brand equity, and building strong brand ethos from within. The last session saw eminent speakers summing up the two-day seminar by giving their perspective on branding and the way forward.

exchange4media Staff Sep 28, 2007 9:30 AM

Zee Café has brought in 11 new current season shows from the 2007 fall line-up of the US. Viewers in India will be treated to the latest shows from the US networks within days of their US launch. The channel will also bring back the classic series, ‘Mind Your Language’ very soon.

exchange4media Staff Sep 28, 2007 9:28 AM

Ranbaxy has recently kicked off a TVC for its brand Volini, which is a pain reliever. The creative agency behind the campaign is Saatchi & Saatchi Delhi. The basic concept of this TVC is that while the current lot of pain relievers offers relief that allows one to get back to daily routine, Volini's quick absorb formula promises “real relief”, which allows one to enjoy life to the fullest.

exchange4media Staff Sep 28, 2007 9:27 AM

Independent global marketing agency iris has commenced its operations in India. The agency has already been appointed as Sony Ericsson’s integrated marketing communications agency in India.

Tuhina Anand Sep 28, 2007 9:25 AM

Kotak Mahindra Bank has finalised Starcom Worldwide as its media AoR. The development comes in the wake of a multi-agency pitch. The other agencies in the final fight were Lodestar Universal and Initiative. The account size is pegged upwards of Rs 40 crore.

exchange4media Mumbai Bureau Sep 28, 2007 9:23 AM

Hindustan Unilever Ltd (HUL) has completed the review of its media planning and buying business. Highly-placed sources have informed that the FMCG behemoth major has decided to renew the contract with MindShare Fulcrum. As the norm has been, this too would be a three-year contract. HUL media spends are pegged at upwards of Rs 1,000 crore.

Noor Fathima Warsia Sep 28, 2007 9:19 AM

Neo Sports, which has the telecast rights of all international cricket matches played in India till 2010, has announced the launch of its unique video-on-demand and live streaming service for the India-Australia ODI series. Consumers can avail themselves of this service by subscribing to various packages of their choice.

exchange4media Chennai Bureau Sep 28, 2007 9:17 AM

Grey Synchronised Service (G2) Chennai has bagged the creative duties of hair care brand Schwarzkopf following a multi-agency pitch. Apart from G2, four more agencies were involved in the pitch. The size of the account could not be ascertained.

Judy Franko Sep 28, 2007 9:11 AM

Microsoft has unveiled 250 custom domains for the Indian users, making it possible for them to have a distinct personalised email ID that will be powered by Windows Live Hotmail.

exchange4media Mumbai Bureau Sep 28, 2007 9:10 AM

Titan Industries Ltd has launched its ‘Heritage Collection’ to mark the 60th year of Indian Independence. The designs, inspired by the country’s historical monuments, have been done by designer Abhijeet Bansod. The collection has nine themes and 13 watches both for men and women.

exchange4media Staff Sep 28, 2007 9:08 AM

"I think the obituary for mass advertising will be due soon because agencies find it so convenient to work with mass media, while clients are seeking below-the-line and above-the-line business solutions for their businesses and their corporates. An agency's future depends on this understanding, and defining its processes as a part of its growth. We surely do print ads and outdoors, but we need to explore other mediums of communication. Mass advertising will always have a future, but I am suspicious about the brightness of that future."

exchange4media Staff Sep 28, 2007 12:00 AM