Internet Radio: Out to rule the airwaves via cyberspace
In the wake of MSN and WorldSpace coming together for Internet radio recently, exchange4media.com takes a look at this new tool of entertainment, which mixes two different mediums to satisfy the ever demanding consumers in the Indian market.
Internet radio, legally or illegally, has been on-air for quite a few years now in the country. Other than the Internet savvy users, who used to scourge the vast expanse of the cyberspace in search of entertainment, not many had heard the term Internet radio until recently. The coming together of MSN India and WorldSpace to launch a subscription based Internet radio service has provided a shot in the arm for this small industry.
Most of the Internet radio stations are run by individuals or a group of music aficionados to spread a particular genre of music. But, since all of these radio stations are visited by listeners looking for free music or entertainment, they do not necessarily contribute to the revenues of the station. Barring a few successful Internet radio stations, no one has had considerable success with advertising generated revenues.
Internationally, with better infrastructure and maturity of the market, many such stations are visible on the radar. However, despite the huge popularity of service providers like Pandora, Last FM, Yahoo! Radio and radio service on Windows Media players, there have been a lot of copyright issues.
Internationally, many of the offline radio players have understood the power of this medium and have live or recorded Internet streaming available. In India, with its numerous music copyright regulations and issues, this phenomenon has not been duplicated. Some radio stations, though, have put up the clippings of their programmes on the Internet for free download.
Sharing his thoughts on the medium in context to India, Dr Shyam, Founder, Shyam Radio, ShyamRadio Plus and Shyam TV, said, “In India, Internet radio is limited to guys and girls sitting in front of their systems all through the day, either for fun or work. In a country like ours with dozens of languages/dialects, Internet radio is a cost effective medium when one can hear it through headphones and local advertisers can reach their targetted audience in an interactive manner.”
Noting that almost all the Internet radio stations currently on-air were illegal, Krishna Prasad, Executive Producer, MSN India, said, “At MSN, we have access to a quality database of copyrighted songs through WorldSpace, which is legal to be streamed online. Moreover, these Internet radio stations have very small library of content.”
“We are confident of roping in a lot of listeners for our service as generally everybody is interested in listening to music and most people spend much of their time online these days,” he continued.
Prasad defended the $9.9 monthly subscription fee citing quality of music available with them. “As we have just started this service, there are only five stations. But with time and increasing listenership, we will be providing more stations, and in turn, more genres of music at the same price,” he added. Shyam Radio generates revenues through advertising as well as subscriptions for premium services.
Explaining the concept of Internet radio further, Dr Shyam said, “Internet radio is ‘e-radio’ streaming over open Net, which cannot be downloaded. It is not an "on-demand" file serving media. Therefore, copyright laws are not enforceable as far as Internet radio in India is concerned. There is no public spectrum involved. However, I should admit as a practicing advocate that this remains a grey area. Perhaps the proposed Broadcast Bill, 2007, might provide an answer, if enacted into regulatory law.”
He welcomed high profile launches from the likes of MSN saying they carried the message and created awareness about this alternate media. “But ultimately quality, service and satisfaction of listeners will matter the most. The history of Internet radio dates back to 1993 when Carl Malamud created the wor’d’s first Net radio called "Internet Talk Radio". Since that day, this concept has undergone a sea of change and pure Internet radios (Net only) have survived based only on merit,” Dr Shyam informed.
Noting that competition would be beneficial for the consumers, Prasad said, “It has been observed widely that competition has led to the creation of better services and has time and again proved to be beneficial for consumers. At MSN, we would love to see competition as it would help us better our services too.”
Commenting on the future of this medium in the country, Dr Shyam observed, “Based on our experience, we hope that soon there will be a major change in this concept because of the current mobile phone penetration in India, and Internet radio will ride the mobile wave. One can listen to thousands of Internet radio stations through GPRS mobile phones anywhere in the world. This, we would like to christen "DM", Digital Modulation, which will compete in future with present the day FM radio.”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp