Rediffusion appoints Arvind Mohan as Chief Strategy Officer

Arvind Mohan of Future Brands will be joining Rediffusion DYR as Chief Strategy Officer and will be based in Delhi. Reporting to him from Mumbai will be S Subramanyeswar as EVP-Strategy. He was previously with Saatchi & Saatchi, Bangalore.

e4m by exchange4media Staff
Published: Jun 13, 2007 5:36 PM  | 2 min read
Rediffusion appoints Arvind Mohan as Chief Strategy Officer

Rediffusion DYR is taking major initiatives to sharpen its strategic focus. The agency has announced two senior level appointments to drive the strategic product of the agency. Arvind Mohan will be joining as the new Chief Strategy Officer and will be based in Delhi. Reporting to him from Mumbai will be S Subramanyeswar as Executive Vice President-Strategy. It may be recalled that Santosh Sood last held the position of Chief Strategy Officer before he called it a day with the agency.

Mahesh Chauhan, President, Rediffusion DYR, said, “The objective of including these two sharp people in our team reasserts our desire to be thought leaders in our industry. We look forward to build an original ground-up mental model of brands-consumers-advertising, which becomes the basis for work that leads the consumer and is not merely a playback.”

Mohan moves in from Future Brands. He was also with McCann Erickson for eight years, during which he was responsible for driving the agency’s initiative in brand consulting through an in-house division called Lighthouse.

Some of Mohan’s success stories are brand creation work on Kinley water for Coca-Cola, the recasting of Dabur Chyawanprash at a time when the whole category was losing relevance, the launch of NDTV’s Hindi news channel, and category development work for the launch of Xbox 360 in India by Microsoft.

Mohan said, “I know this will be a challenging assignment, and I look forward to working with the young and dynamic team at Rediffusion DYR.”

Subramanyeswar (Subbu) was earlier with Saatchi & Saatchi, Bangalore. He has worked on key brands like TVS, Nestle, Dabur, Tata Tea, Hyundai, Mother Dairy, BPL, Johnson & Johnson, General Mills, HBO, Cartoon Network, Sony Ericsson, AOL and Parle. Subbu is currently pursuing his pet project ‘Storytelling in Brands’.

Subbu said, “I am inspired by Mash’s dreams for Rediff. It’s a clear field before me and it is up to me to unleash my passion.”

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ABP Network appoints Ananta Natha Jha to lead UnCut

He has been roped in as Associate Vice-President of ABP Live

e4m by sunny saini
Published: Oct 11, 2023 6:25 PM  | 1 min read
people movement

ABP Network has onboarded Ananta Natha Jha as the Associate Vice-President of ABP Live. With a rich experience in handling digital content and an in-depth understanding of video and radio content, he will take charge as the Editor of the UnCut team. Ananta Natha Jha will lead a young team of journalists who put out digital content for Gen-Z and millennials, the network said.

Jha has experience working at several reputable organisations in crucial roles. A well-recognised voice, he has donned various hats being a radio jockey, a news anchor, voiceover artist, producer, programming head, and a talk show host, stated a release.

Ananta Natha Jha will play a key role in reshaping UnCut and rechanneling focus towards the younger generation with a focus on high-quality content, the release stated.

UnCut is a Gen-Z/millennials-focused vertical of ABP Network.

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Network Advertising appoints Rahool Talukdar as Group Creative Director, Digital

Rahool previously worked at Dentsu iProspect

e4m by sunny saini
Published: Oct 9, 2023 6:37 PM  | 2 min read
people movement

Network Advertising has announced the appointment of Rahool Talukdar as Group Creative Director, Digital. Rahool, previously at Dentsu iProspect, brings over 15 years of rich experience, having worked across both mainline and digital agencies.

Rahool is captivated by the digital medium and the innovative ways in which brands can connect with audiences through new media storytelling. At Network, he shares, "I resonate with the creative freedom provided by an independent venture, where transparency and clear direction foster professional growth. I am thrilled to be a part of their growth story."

During his tenure at Dentsu iProspect, Rahool led a team responsible for award-winning work on a diverse range of accounts, including State Bank of India, Essilor, Fossil Luxury Watches, Biba Apparels, Angel One, Finolex Pipes, Switzerland Tourism, ICICI Direct, and Shaze Luxury, among others.

Akashneel Dasgupta, CCO, Network Advertising, expresses enthusiasm about Rahool's addition to the team, stating, "Rahool will help shape our future as a fully integrated agency. He possesses extensive experience in nurturing young talent and guiding them towards greater accomplishments. We look forward to an exciting future and exceptional work with him on board."

Vinod Nair, Managing Director, Network Advertising, underscores the significance of digital communication for the agency, saying, "Digital Communication is a crucial element in our integrated offering to clients. Under Rahool's creative leadership, I am eager to see him add value to our clients' businesses alongside his dynamic team."

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Times Network digital head Shouneel Charles to quit after 4+ years

Sources have told e4m that Charles is currently serving his notice period

e4m by sunny saini
Published: Oct 1, 2021 1:00 PM  | 1 min read
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Shouneel Charles, Executive Vice President and Business Head Digital at Times Network, has called it quits and is serving his notice period with the organisation, sources close to the development have told exchange4media.com.
Times Network refused to comment on the development till the time of filing this report.
Shouneel is a seasoned digital and media professional with over two decades of experience. He joined Times Network in April 2017 as Senior Vice President — Digital. In July 2019, he was elevated as EVP to further boost audience growth and turnover of the network’s digital platforms.

In his previous assignment, Charles was leading the digital business at NDTV Convergence as Chief Sales & Marketing Officer and Chief Revenue Officer. He has also worked with multinational companies like Yahoo, Turner Broadcasting, Star India and National Geographic where he launched multiple channels and media properties.

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CNBC’s Latha Venkatesh to “transition” out of daily anchoring schedule

Venkatesh is taking the ‘break’ from August 1 to plan son’s wedding

e4m by exchange4media Staff
Published: Jul 26, 2021 6:36 PM  | 1 min read
Latha Venkatesh

Latha Venkatesh, Executive Editor with CNBC-TV18, will be “transitioning” out of the daily anchoring schedule and play much more of a supervisory role.” The arrangement will come into effect on August 1.

Venkatesh will continue to be the Executive Editor, and “only take a break from the daily activities.” She will be taking the break to plan her son’s wedding.

“Latha mam has kept the fire burning for almost two decades. She has brought her heart to work every day. Never once complained about the long hours, the stress, the pressure, because she loves what she does with a passion that is undeniable. As is the case with her, she doesn’t do anything half-heartedly and so as she gets ready to plan a BIG FAT INDIAN WEDDING for her son, she is keen to free up her time and mind space to focus on a wonderful life altering moment,” read an internal communication at CNBC accessed by exchange4media.

“She will continue to do her special shows and come in to do links/interviews etc even on daily shows as necessary and appropriate. But from Aug 1, she will not be anchoring Bazaar as a regular feature or fixing the show etc,” the read the communication.

Sonal Bhutra will take over from Venkatesh.

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OMD India ropes in Udhayakumar Pasupathi to lead Chennai office

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore...

e4m by exchange4media Staff
Published: Jul 26, 2021 6:27 PM  | 2 min read
OMD India

OMD India has onboarded Udhayakumar Pasupathi as new Lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.

“Udhaya is an MBA graduate in marketing and joins with 12 years of diverse and prolific industry experience. He spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore. Udhay has also worked with Lodestar UM, and has worn multiple hats as a planner, team lead, strategist, and media consultant. His roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre and Eenadu, among many others,” the agency said.

Commenting on the new appointment, Sulina Menon said, “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”

Priti Murthy, CEO OMD India welcomed Udhaya Pasupathi on board saying, “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”

Speaking about this new step in his career, Udhaya Pasupathi reflected, “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”

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OMD India ropes in Udhayakumar Pasupathi to lead Chennai office

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore

e4m by exchange4media Staff
Published: Jul 26, 2021 6:27 PM  | 2 min read
OMD India

OMD India has onboarded Udhayakumar Pasupathi as new Lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.

“Udhaya is an MBA graduate in marketing and joins with 12 years of diverse and prolific industry experience. He spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore. Udhay has also worked with Lodestar UM, and has worn multiple hats as a planner, team lead, strategist, and media consultant. His roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre and Eenadu, among many others,” the agency said.

Commenting on the new appointment, Sulina Menon said, “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”

Priti Murthy, CEO OMD India welcomed Udhaya Pasupathi on board saying, “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”

Speaking about this new step in his career, Udhaya Pasupathi reflected, “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”

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OMD India ropes in Udhayakumar Pasupathi to lead Chennai office

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore

e4m by exchange4media Staff
Published: Oct 8, 2021 6:23 PM  | 2 min read
OMD India

OMD India has onboarded Udhayakumar Pasupathi as new Lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.

“Udhaya is an MBA graduate in marketing and joins with 12 years of diverse and prolific industry experience. He spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore. Udhay has also worked with Lodestar UM, and has worn multiple hats as a planner, team lead, strategist, and media consultant. His roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre and Eenadu, among many others,” the agency said.

Commenting on the new appointment, Sulina Menon said, “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”

Priti Murthy, CEO OMD India welcomed Udhaya Pasupathi on board saying, “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”

Speaking about this new step in his career, Udhaya Pasupathi reflected, “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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