Content Is King
Thadani, has worked with industry giants like Nadiadwala Grandsons Entertainment Pvt Ltd, Vijayta Films and White Feather Films, and will lead the conception of new creative projects and will be responsible for forging partnerships for producing web series and new content.
“We have been beating HBO consistently and now we are aiming to get the No. 2 spot in the genre. The second focus is of course digitization,” states Amogh Dusad, Programming Head, Pix
We don’t believe that Hollywood entertainment is all about action movies, a mix of genres is essential from a programming and scheduling perspective. Month on month we hand pick our movies to maintain a healthy movie mix. This clearly shows in the channel’s performance and the market share we have been able to garner. With such a strong line up of films PIX has beaten HBO all through the year of 2011. Now we want to move ahead and take the No. 2 position. We would need to do lot more things for it. There will always be latest blockbusters, animation, some Indian films, rom-coms, thrillers, horror on PIX to keep our movie mix strong."
When it comes to mobile, the rights are a little strange. Neo may go on mobile, but it may vary from event to event. A football event may have a very different right structure from that of a badminton event. There would be a Neo on mobile, but it would be programmed very different from television. There would be extremely short formats or mix of different sports put together.
“When it comes to mobile, the rights are a little strange. Neo may go on mobile, but it may vary from event to event,” says Mautik Tolia, Neo Sports Broadcast.
We are very passionate about bringing in different ideas to the market, to be innovative and do things differently. For instance, with reality shows, we are training producers to also learn how to film. We are leveraging the resources we have and combining that with finding fabulous talent here and training them so that we can do different things. We ensure we match audience preferences by doing systemic audience research and then tailoring our products to the number of niche areas available in the Indian viewer market. We also rely strongly on our global exposure and experience in the entertainment, media and television world to bring in strong differentiation.
(For a good television property) a great idea/ concept is key. For a reality show, I would either adapt a successful international format or create something entirely new. For a fiction series, personally speaking, I would now go for a ‘male’ dominated show. Something new and different! Followed by a fantastic set-up, great team who can deliver the concept as envisaged, and channel support – to give it the sort of push it needs on marketing and promotions. Then you cross your fingers and hope for the best!
In the areas of factual entertainment, there hasn’t been any success here yet and I don’t know why. Maybe it’s because potentially it doesn’t make a lot of noise. One of the reasons that some of the shows like ‘Idol’ or… ‘Millionaire’ have been successful is because they are big. It’s that second tier of international formats that have worked well in the western countries that have not yet picked up for the Indian market.
We will be more aggressive and we will pick up more topics of relevance for the people. We are going to be more insightful, indepth and comprehensive, serious and cutting-edge in terms of reporting and analysing various issues. Apart from that, now on we will be doing more and more campaign-based news content on issues of mass interest.
I think the biggest learning has to be what you make of yourself; because it is really easy to want to emulate other people, other styles, other techniques, which is great because you can learn and absorb. But it has taken me ten years to become comfortable with myself and the way I present on television and some people like it and some don’t. Some hate my hairstyle and some like my talking style. Everyone has an opinion and that’s fine because you are in a public forum. I am very comfortable with myself and how I have developed as a professional.
Prem comes with 17 years of rich experience in journalism with both print and online medium. As the Managing Editor of Yahoo! India, Prem is responsible for the editorial content for Yahoo! India, across its industry leading properties including- Yahoo! Home Page, Yahoo! Cricket, Yahoo! Movies and Yahoo! Finance amongst others.
If you chase TRPs, you never get it; if you chase credible content, you get the ratings and that is how it should be. Consciously, we never discuss ratings. Beyond a point one should not be chasing ratings on a micro basis, my experience shows that if you take care of the big picture and you chase good content, ratings would follow definitely. But if you consciously chase ratings like a statistician, very often they don’t come to you.
From 1996 to March 2000 Nik Gowing was the principal anchor for the 90 minute weekday news programme The World Today and its predecessor NewsDesk. He has been a founding presenter of BBC's Europe Direct and has been a guest anchor on both the BBC's HARDtalk and the BBC's Simpson's World. He is now a main presenter on the news programmes re-launched in April 2000 and a regular presenter for the BBC's Dateline London. Nik's appointment draws both on his extensive reporting experience over two decades in diplomacy, defence and international security, and his presentation and chairing skills. As a principal programme presenter for the channel's extended, continuous 24-hour/7-day week coverage of major crises, Nik's invaluable experience was called on throughout the Kosovo crisis from March to June 1999. He was also on air for six hours shortly after the twin towers were hit in New York City on September 11, 2001 and the coverage won the 2002 Hotbird Award. He also fronted the unfolding dra
This is my belief as a journalist, I cannot follow the tabloid route, or do what other people are doing. I solemnly believe that if people get a sensible debate, you will get viewers – there is that interest in society and the developments that impact it. My concept for the programmes was very clear – follow the news and try to raise questions around it. It is the oldest trick in the trade but if you do it with sincerity and conviction, it still works.
The core proposition for both radio and TV is music. In radio, we deliver music to our listeners and in TV we deliver music to the viewers. The entire game revolves around how you engage them with giving them the music. There are other music channels as well, but the deal is what more apart from music can you give to create an attitude for the channel and to create that stickiness for the channel so that people come back. As far as 9XM is concerned, the brand is recognised by both kids and the youth. The platform is set and hence, it gives me a starting point.
India is more than ready for the science channel. Discovery Science has been receiving extremely positive response from the viewers. India is a young country and there is immense curiosity amongst the viewers for information. Knowledge is cool. The viewers want to be informed and entertained about the various advancements and technologies from around the world. As expected, we have received positive feedback from all parts of the country.
“India is more than ready for the science channel. Discovery Science has been receiving extremely positive response from the viewers. India is a young country and there is immense curiosity amongst the viewers for information. The viewers want to be informed and entertained about the various advancements and technologies from around the world,” says Vikram Channa, Vice President - Programming, India & Head of Production, APAC, Discovery Networks Asia-Pacific.
Unlike adults, whose preferences and entertainment needs are largely set, kids’ preferences and content affinities are constantly evolving, based on their experiences, exposure levels and influences. It is a delightful challenge to provide engaging, inclusive and responsible content to kids at varying life stages in the 4-14 year age group. Their entertainment needs are naturally varied, and with the three channels that we have, it is something that we aim to satiate.
We don’t want to be a magazine of record, we don’t want to give the re-run of stuff that the reader already knows. That is the way all good weekly magazines in the world are headed… Days of the traditional weekly newsmagazine are over. For that, there’s Google News. We will not put the week’s news on the cover unless it is a very significant event. Then also, as far as possible, we will try to look at it from a fresh and interesting perspective so that it stimulates the reader’s mind.
We want to be more serious and balanced and go beyond ‘breaking news’. We have a very clear focus on ‘Bharat’, which is distinguished from ‘India’. Most media leaders focus more on ‘India’, which is about 6-8 major cities; the affluent and upwardly mobile people are targeted and the content is advertiser-driven. While I would love to cover the 10 biggest corporates and all the metropolitan cities and their lifestyles, I would also like to cover Rampur, Indore, Kota and the social, political and economic life there.
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