Content Is King
Reality TV, the 24-hour channel brought to India by Zone Vision and distributed by Zee Turner, has successfully completed two years in the country. Chris Sharp, Chief Programming Officer, says the channel took its first step towards localisation of the channel in India by introducing India specific fillers in August 2004.
I think it’s very important to have a strong volume of cricket – to launch as a football channel, an extreme sports channel or a golf channel in India (as has been done elsewhere in Asia) makes no sense. Cricket is important.
Much of the Reader’s Digest’s content is about story-telling, true stories written in a fiction format. Every issue of the Digest also has two or three articles devoted to self-improvement. People like its package, because it is practical, and contains commonsensical ideas. There is also humour in the content. It is this huge range and variety in content and the fact that the articles are very well-written that has ensured its place as the most popular magazine in India.
Nik Gowing is one of the most familiar faces on television news. The Principal Anchor of BBC’s 90-minute news programme, ‘The World Today’, and its predecessor, ‘News Desk’, says while BBC’s coverage is “straight down the road”, he feels that India and Pakistan cannot live separately. He also talks about the role of the media in covering international events.
Sumon Chattopadhyay, Executive Editor of Anandabazar Patrika, describes the editorial and content policies by which this trendsetting Bengali daily has set the agenda for Bengal and also in journalism. With strong commitment to unbiased and bold journalism, ABP has developed equity as an institution which few newspapers can boast of. Credibility, authenticity and trustworthiness are the three guiding parameters shaping its content.
The speed of evolution in Indian media is mind-boggling. Today’s competitive Indian media is pro-active. It diligently covers all the different facets of political, civic and business journalism.
Alka Saxena, Editor and Head of Programming, Zee News Channel, emphatically states that news empowers the common man and hence should not be subjected to any slant. Advertorials, in her view, have their own role but cannot take the place of editorials. Read more on this in this week’s Content is King.
We are out to broaden sports audiences. We want to get higher females and be innovative in using mediums like SMS in conjunction with our programming.
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