In the areas of factual entertainment, there hasn’t been any success here yet and I don’t know why. Maybe it’s because potentially it doesn’t make a lot of noise. One of the reasons that some of the shows like ‘Idol’ or… ‘Millionaire’ have been successful is because they are big. It’s that second tier of international formats that have worked well in the western countries that have not yet picked up for the Indian market.
We will be more aggressive and we will pick up more topics of relevance for the people. We are going to be more insightful, indepth and comprehensive, serious and cutting-edge in terms of reporting and analysing various issues. Apart from that, now on we will be doing more and more campaign-based news content on issues of mass interest.