Bosch and Siemens Home Appliances Group has embarked on an aggressive marketing drive as it launches its Bosch range of products in India. The brand would focus on television and print campaigns for its marketing. The TV campaign will break in October 2011. OMD India and Ogilvy India had been awarded the advertising duties in the first quarter of 2011.
The Public Relations Consultants Association of India (PRCAI), in their first ever report on the PR consultancy sector, has reported a positive business outlook in 2011. However, the report also underlined the fact that existing talent and robust hiring remained a challenge.
The recently concluded India’s tour of England in the NatWest Series has delivered low ratings for ESPN-STAR Sports. Advertisers and media agencies are of the opinion that this adds interest to the forthcoming India vs. England series that would be played in India.
AkzoNobel has launched a new TVC for its flagship decorative coatings brand, Dulux. In keeping with Dulux’s international theme of ‘Lets Colour’, the India TVC brings alive the ethos of ‘Apne Rang Chhalakne Do’ and is centered around the concept of how each individual has a unique identity which is reflected through the person’s choice of colour.
Watch World from the Chitralekha Group is poised to hold its second edition of Watch World Awards on September 24, 2011. This year, the Awards have received 40 per cent more entries, seen a 30 per cent increase in nominations and nine new participating brands.
Kingfisher, Bingo, Tata Docomo, MTV India, Tata Photon, eBay India feature among the top six global Brand Pages on Facebook as per the August 2011 Engagement Analytics Report released Socialbakers, one of the biggest social media statistics portals in the world.
Yatra.com’s new campaign repositions the brand as a provider of hassle free experiences that makes for a happy holiday. The campaign is triggered with the TVC created by TBWA and will be extensively promoted through print, online, e-marketing and mailers.
(For a good television property) a great idea/ concept is key. For a reality show, I would either adapt a successful international format or create something entirely new. For a fiction series, personally speaking, I would now go for a ‘male’ dominated show. Something new and different! Followed by a fantastic set-up, great team who can deliver the concept as envisaged, and channel support – to give it the sort of push it needs on marketing and promotions. Then you cross your fingers and hope for the best!