Account-Movement

Lowe Lintas has bagged the full service business for SpeakAsiaOnline, according to industry grapevine. Lintas Media Group will handle the media business.

Tasneem Limbdiwala Mar 30, 2011 8:43 AM

LT Foods Ltd, the makers of Daawat Basmati Rice, has appointed Pickle Lintas as its creative partner. No pitch preceded this win.

Preeti Hoon Mar 28, 2011 9:09 AM

Berkshire India, a majority-owned subsidiary of Berkshire Hathaway, has chosen Metal Communications as its brand building and marketing communications partner as the company enters India for the first time.

exchange4media Staff Mar 25, 2011 8:47 AM

Berkshire India, a majority-owned subsidiary of Berkshire Hathaway, has chosen Metal Communications as its brand building and marketing communications partner as the company enters India for the first time.

exchange4media Staff Mar 24, 2011 1:27 PM

Ackruti City, a company involved in real estate, is reportedly reviewing its creative business. As per industry grapevine, Scarecrow Communications is a forerunner for the business.

Tasneem Limbdiwala Mar 24, 2011 9:10 AM

It is learnt that Spice Group, a multi-faceted group with a telecom eco-system in India, is in the process of reviewing its media business. Platinum Media is the incumbent agency.

Tasneem Limbdiwala Mar 24, 2011 9:09 AM

Even as Microsoft India officials have not commented on the development, it is understood that Microsoft’s decision to align with Starcom MediaVest Group for its media mandate would not impact India.

exchange4media Staff Mar 22, 2011 8:53 AM

Bharat Sanchar Nigam Ltd (BSNL), Calcutta Telephones, Kolkata has sent out invitations to ad agencies for a two-year empanelment. A maximum four agencies will be awarded the contract.

Preeti Hoon Mar 21, 2011 8:58 AM

Following the announcement of launching its brand Oreo, Cadbury India has appointed Interface Communications for handling Oreo’s creative duties.

Tasneem Limbdiwala Mar 21, 2011 8:54 AM

Following a multi-agency, BMB India (BMB Madison Advertising) has been assigned the creative mandate for Godrej Nature’s Basket. Prabha Prabhu, CEO, BMB India, has confirmed the development.

Tasneem Limbdiwala Mar 17, 2011 8:45 AM

In the wake of a multi-agency pitch, SAB has chosen Saints & Warriors (SAW) as its creative partner. Pickle was the incumbent on the business.

Tasneem Limbdiwala Mar 16, 2011 9:18 AM

With K&L Arms as its creative partner, Alliance as its media AOR and Priyanka Chopra as brand ambassador, Nikon has a 360-degree marketing plan ahead.

Shubhangi Mehta Mar 16, 2011 9:01 AM

In the wake of a multi-agency pitch, SAB has chosen Saints & Warriors (SAW) as its creative partner. Pickle was the incumbent on the business.

Tasneem Limbdiwala Mar 15, 2011 4:59 PM

Scarecrow has won the creative duties of five Rupa brands - Frontline, Kidline, Euro, Thermocot & Bumchums.

exchange4media Staff Mar 15, 2011 9:04 AM

MediaCom has won the Rs 30 crore MakeMyTrip.com media business following a multi-agency pitch. The business moves from Starcom Worldwide, which had been handling it for the last five years.

exchange4media Staff Mar 14, 2011 11:42 AM

Reliance Broadcast Network Ltd (RBNL) plans to form an equal joint venture with Luxembourg-based RTL Group SA mainly for owning and operating television channels in India.

exchange4media Staff Mar 12, 2011 7:13 AM

Following the multi-agency pitch, Pune-based automaker Force Motors has decided on Lowe Lintas as its new creative partner.

Tasneem Limbdiwala Mar 11, 2011 7:35 AM

Real estate development group Ariisto Developers has appointed VGC to envision a new corporate identity and communication for the brand.

Shubhangi Mehta Mar 9, 2011 7:38 AM

Force Motors is on the prowl for a new creative partner. It is learnt that three agencies are already in talks with the Pune-based automaker.

Tasneem Limbdiwala Mar 9, 2011 7:34 AM

After appointing Innocean as the creative agency, Sleepwell Mattresses is now on the lookout for a media partner. The media account size is estimated to be in the region of Rs 12-15 crore.

Preeti Hoon Mar 9, 2011 7:33 AM