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LINOpinion is rapidly moving towards a systems and knowledge driven approach. In the world of high clutter, high competition and technological parity, it is the idea, and the level of engagement and loyalty that differentiates. Customised solutions rather than standard transactions will mark a key turning point. Measurement and accountability will be the buzzwords of tomorrow.
ICS Group, an infrastructure and financial services group focusing on retail, has appointed Rediffusion DYR PR as its public relations partner in India.
Ameer Ismail, President, LINOpinion, Advent & Lintertainment, holds that in the world of high clutter, high competition and technological parity, it is the idea, and the level of engagement and loyalty, that differentiates. Customised solutions rather than standard transactions will mark a key turning point. Measurement and accountability will be the buzzwords of tomorrow, he argues.
Bennett, Coleman and Co Ltd (BCCL) has joined hands with Mumbai-based PR consultancy and advertising group Adfactors PR Pvt Ltd to create a PR entity, Tatva Pvt Ltd. The new entity would be an independent venture with distinct identity, management and network offices.
Dilip Cherian, Co-founder of Perfect Relations, has been elected as the India representative to the International Public Relations Association (IPRA). Cherian would be the India representative for two years. His uncontested appointment as the Indian Council member is a significant step forward in IPRA’s efforts at promoting PR in developing countries, especially in resurgent India.
The PRactice has been appointed to handle the communications plans for Corel Corp in India. Corel is a leading developer of graphics, productivity and digital media software with more than 100 million users worldwide.
LINOpinion is rapidly moving towards a systems and knowledge driven approach. In the world of high clutter, high competition and technological parity, it is the idea, and the level of engagement and loyalty that differentiates. Customised solutions rather than standard transactions will mark a key turning point. Measurement and accountability will be the buzzwords of tomorrow.
I think the firm needs to be consistent on a worldwide basis. There has to be one company, one team and one culture. However, we must inculcate an appreciation of uniqueness in each market. I would say that India is rapidly changing in the way it looks at the public relations profession, and its emerging role in the entire communication spectrum. Just as India is converging with the global economy, so is the public relations industry.
A study titled ‘The Rising CCO’ identifies a strong correlation between a company’s corporate communications organisation and the company’s ranking on Fortune magazine’s ‘World’s Most Admired Companies’ list. Corporate communications officers (CCOs) in world’s most admired companies have longer tenures, fewer rivals and report to the CEO.
Percept’s Corporate Communications department has won 2 awards at the 47th Annual Association of Business Communicators of India (ABCI) Awards. Percept’s internal e-newsletter P2P won in the ‘New Publications’ category, while the teaser campaign for its annual conference won in the ‘Web Communication-Best Online Campaign’ category.
PR Consultants are not ‘spin doctors’. Public relations is about integrated communication plans, but there is still a long way to go for this perception to gain maturity. Just as a healthy corporate image matures over time, so also PR is brewing slowly. But that can be heightened with some orientation, writes Madhavi Mukherjee, Senior Consultant and Practice Head-Media & Entertainment, Hanmer&Partners.
Manisha Talwar Rana of LG Electronics shares her views on the evolution of Indian television, which has now taken the form of ‘genre hypnotism’ or, in simpler jargon, ‘programme cloning’.
Mavcomm Consulting has been appointed to handle the communications and public relations activity for the ninth Auto Expo, beginning from January 10, 2008, in the Capital. Confederation of Indian Industry (CII), Society of Indian Automobile Manufacturers (SIAM) and Automotive Component Manufacturers Association of India (ACMA) are the organisers of the eight-day long expo.
Alcome Perfumes and Cosmetics Plc, a subsidiary of Alcome Perfumes and Cosmetics Ilc, USA, has appointed India News Communications Ltd (INCL) as its PR agency to promote and position the company and its brands in the Indian market.
Bill Rylance, President & CEO, Burson-Marsteller Asia Pacific/Middle East, feels that India is rapidly changing in the way it looks at the public relations profession, and its emerging role in the entire communication spectrum. He emphasises that a PR firm needs to be consistent on a worldwide basis -- there has to be one company, one team and one culture.
The 29th All India Public Relations Conference was hosted by the Chennai Chapter of the Public Relations Society of India from December 13-15. The theme of the Conference was PR and Infrastructure Development in India and PR Communication and Branding. The event brought together more than 250 PR practitioners from all over India.
The Internet Age is ensuring a faster information flow. The managements are thus raising concerns about where the next issue will spring from. Digital technologies are fuelling a culture that values individual voices over institutional ones. The challenge is to find ways to connect with stakeholders that make an impact and are credible to build meaningful relationships.
Genesis Burson-Marsteller has announced strategic alliances with WPP group companies BKSH & Associates Worldwide and Quinn Gillespie & Associates to offer global public affairs capability to companies in India. The practice draws upon an international network of public affairs professionals to offer integrated multi-market public affairs campaigns across Washington, Brussels, Hong Kong, China and India.
Chennai chapter of Public Relations Society of India will play host to the 29th All India Public Relations Conference. To be held on December 13-15, the Conference will see the participation of over 250 PR practitioners from all over the country. The core focus would be on ‘Public Relations and Infrastructure Development in India’.
NYSE-listed enterprise BMC Software has appointed Ogilvy PR Worldwide to handle its public relations activities in India. Ogilvy PR will develop communications strategies and programmes to raise the profile of BMC Software to attract and recruit talent for the company’s fast growing development centre at Pune.
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