PR Watch News
IPAN has been assigned the PR mandate for British Telecommunications (BT) India. BT is the provider of communications solutions and services, operating in 170 countries.
Concept Communication has taken a strategic stake in the public relations business of Zzebra. This strategic partnership with Concept Communication would result in a stronger team and a wider footprint for Zzebra PR, which will now cover 12 cities and 36 other major centres across India, as also in the UK, Middle East and Singapore.
Approach Communications has bagged the entire gamut of corporate communications and media relations activities for Phytonics India, the Indian subsidiary of US-based Phytonics Enterprises. Approach would also handle the launch initiatives of Phytonics’ emergency contraceptive, XPL7.
Publicis Groupe has announced its acquisition of New York-based financial PR firm Kekst and Company, Inc. A privately held company, Kekst will now operate autonomously under its name as a member of Publicis Groupe’s Specialised Agencies and Marketing Services, and will continue to be led by Founder and CEO Gershon Kekst.
Maruti Suzuki India Ltd on Wednesday announced the appointment of Adfactors as its associate for public relations activities. It is for the first time that the auto major has opted for an external PR agency.
To our mind, the PR industry is coming of age in India with promise of high growth. Because it is still in many ways experimental, the Indian market is far more creative, and bolder than the international market, which tends to work within the box. However, there needs to be stronger strategic thinking, better tailored tools and tactics for each client...
The Confederation of Indian Industries (CII) has mandated PR agency Vaishnavi Corporate Communication to be its interface with media. The appointment follows the decision by CII to consolidate its communications mandate across various regions. The proposed mandate would encompass CII’s operations both nationally and internationally.
The management board of Public Relations Organization International (PROI) has announced the selection of three new partner agencies based in Malaysia, Turkey and Dubai.
Public Relations Consultants Association of India elected its new Managing Committee for 2008-09 at an annual general body meeting held in Delhi recently. Deepshikha Dharmaraj has been elected President, while Chetan Mahajan and Sharif Rangnekar have been elected Vice-President and Secretary, respectively, of the new body.
LINOpinion has been having a good run this year, bagging 18 new clients and reporting a 40 per cent growth in the first quarter of 2008. The clients added to the agency’s kitty include Indian as well as global names, including from Dubai, Chicago and the UK.
Euro RSCG PR & Events has bagged the PR mandate for Carzonrent, a Hertz rental company. Euro RSCG PR & Events has been signed on for a period of one year to handle PR for Carzonrent’s car rental division, operating lease & fleet management and radio taxi businesses.
Hanmer & Partners has bagged the PR mandate for Ikya Human Capital Solutions. Ikya is a Bangalore-based premium integrated HR solutions company with a focus on staffing solutions, recruitment solutions, executive search, learning solutions and customised solutions.
Burson-Marsteller has announced formation of a Burson-Marsteller South Asia Network with the signing of strategic alliances with independent public relations companies across Pakistan, Bangladesh, Sri Lanka and Nepal. The Network would be coordinated through Genesis Burson-Marsteller, a wholly-owned Burson-Marsteller company in India.
ArcelorMittal has appointed Ogilvy Public Relations to look after their public relations in India. Ogilvy PR will provide full range of public relation services, including public affairs, corporate PR and special event management. The account will be led by Ogilvy PR Delhi with support from the agency’s national and international offices.
Blue Lotus Communications has been on an account acquiring spree, adding no less than 10 new clients to its portfolio in a two-month period. The new client roster includes Champix from Pfizer, Hero Mindmine Institute, 123greetings.com, eRevMax, Zimmer, Cecilia Healthcare, GurukulOnline, Skorydov, Whereismyboss.com, and WiziQ, among others.
Concept PR, an independent public relations consultancy, has bagged the prestigious Agency of the Year award for 2007 at the Public Relations Council of India’s (PRCI) National Awards for achievers.
Tatva PR, the PR firm promoted by Adfactors PR in which Bennett, Coleman & Co Ltd holds a stake, started its operations from March 24 in Mumbai, Delhi and Bangalore. The agency has appointed Shekhar Ghosh as its CEO. Ghosh would be assisted by Chief Operating Officer Mehul Mehta.
The size of India’s public relations industry is poised to touch the $6-billion mark by 2010 from the current $3 billion due to increasing competition among companies to build brands resulting in more sales, according to a survey conducted by Assocham.
Percept Profile, the public relations agency of Percept Holdings, has consolidated its position as a contemporary integrated communication consultancy, adding clients like Shinsei Bank, L’Oreal Kerastase Elite Hair Care Treatment, Dandara UK, Orient Craft Fashion Village, Travelog, and Sai Baba Telefilms to its roster in the last quarter.
February 2008 brought much cheer to Candid Communication as the Kolkata-based PR agency added five new accounts across categories like lifestyle, corporate, and education to its portfolio in one month.
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