PR Watch News
Eulogy! India was chosen following a competitive pitch where a number of leading agencies from across India were shortlisted. The agency will adopt a 360-degree strategy for Triumph Motorcycles, which will soon make its entry into the Indian market.
20:20 MSL, part of MSL Group, Publicis Groupe’s flagship specialty communications, PR and events network, has been selected by Chhattisgarh Tourism Board as their strategic communications partner in India. The development comes just a day after the Board appointed Internet Moguls as its social media agency.
In a move to secure a larger role in the fast growing South Asian economy, Ruder Finn, one of the world’s largest independent public relations firms, has opened its first office in India. Radha Roy has been brought on board to head the India operations. As Country Head, she reports to Jean-Michel Dumont, Chairman, Ruder Finn Asia Pacific.
“With digital media getting more attention, it has become all the more challenging to manage reputation as in social media people can say various things – both positive and negative. The effort should be not to stop people from saying things, but respond promptly. PR practitioners need to listen to conversations carefully and address the issues therein,” advises Jaideep Shergill, CEO, Hanmer MSL.
I would be happy to put money where my mouth is and fund an association to a certain extent that has teeth. I am happy to put a foot forward and say I don’t mind creating a new industry platform even with five agency heads that has teeth. Even if five significant agency players come together and say we are not going to poach, we are going to live with a certain standard of fee and not undercut, I am happy to do it. There is a need to have a fresh platform and a fresh look at this and I think the need will become an imperative as we get bigger.
The Public Relations Consultants Association of India (PRCAI), in their first ever report on the PR consultancy sector, has reported a positive business outlook in 2011. However, the report also underlined the fact that existing talent and robust hiring remained a challenge.
Adfactors PR is only Indian and independent PR agency to feature in the Holmes Report 2011 among the Top 100 in the world and Top 10 amongst Asian PR agencies in terms of billings or fees.
LinOpinion, the public relations division of Lowe Lintas, has been as appointed communications and public relations partner for Babyoye.com in India. The account, which spans 11 markets, will be led out of Mumbai.
On its 14th anniversary, Adfactors PR has announced the launch of two new practices to cater to the Media & Entertainment, and Consumer & Lifestyle sectors.
Perfect Relations has announced the appointment of a senior team to strengthen its southern region operations. Ipshita Sen has been brought on board as Regional Director for Strategy and Planning, while Navin Nair has joined as Branch Director, Bangalore.
Percept Profile had announced the launch of its Social Media Division on August 1, 2011, which has now bagged the digital mandate for UK’s hair and beauty salon Saks and Karbonn Mobiles. Percept Profile will conceptualise, strategise and manage all official social media platforms such as Facebook, Twitter and Blogs for both the brands.
Expanding their client base, PR agency Genesis Burson-Marsteller has been steadily winning new businesses. Sharing details on the new wins, an upbeat Prema Sagar, Principal and Founder, Genesis Burson-Marsteller, says, “Obviously, the industry is still looking good, it’s vibrant, growing and doing well.”
Ganesh Lakshmanan has been appointed as General Manager – Communications at Hosmac India. He will be responsible for the marketing and communication for Hosmac.
Ravi Sharma has joined Hyundai Motors India Ltd as Manager, Corporate Communications. He will be handling all the brands of the auto manufacturer. He moves from Honda.
Organisations today realise that communicating with employees should not be looked upon as a one-way information dump. Capturing feedback is of critical importance, and if an organisation is not seen to be “listening and acting” on what it is being told then, why should employees be sharing it, asks Rachana Panda, Alstom Projects India Ltd.
Weber Shandwick has appointed Jill Hamilton as its first Regional Director for Africa, effective immediately. She will report to Weber Shandwick’s EMEA CEO, Colin Byrne, and will be a member of the firm’s EMEA management team.
Groopoffers.com, a Paramount Deal-A-Day website, has appointed Brandspk Communication | PR as its official PR agency for India. Brandspk will be providing innovative insight-driven, strategic PR solutions for groopoffers.com.
“I am happy to put a foot forward and say I don’t mind creating a new industry platform even with five agency heads that has teeth. Even if five significant agency players come together and say we are not going to poach, we are going to live with a certain standard of fee and not undercut, I am happy to do it,” says Ameer Ismail, Executive Director, Lowe Lintas Group.
Blue Lotus Communications has bagged the public relations mandate for Spice Digital Ltd, one of India’s leading VAS companies.
Our vision is to be the best Public Relations consultancy in India. We are happy that by winning the maximum awards both internationally as well as at the e4m IPRCCA Awards in India, we seem to be on track.
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