PR Watch News
Assocham has appointed PR Solution to be the branding and media partner for the forthcoming Summit on Food Processing Investment
Quo India has been appointed to develop and execute an annual PR and media relations plan for Thailand-based Onyx Hospitality Group
The new PR division will be headed by Allanjit Singh, the newly-appointed Social Strategist at iris. He moves from Ogilvy, Singapore
The People’s Lab enables companies and institutions to gain a rich understanding of issues, situations and aspirations relevant to their business
Crisis communication seems to be the hero of today’s times in salvaging the face of the brand and has now assumed heightened importance
“Today, it is very difficult to build PR based on personal relationships. You have to find relevance for your company,” says Johan Björkstén, Eastwei MSL.
<p align=justify>Public Relations as an industry in India is growing, though in a fragmented and individualistic manner, rather than as a collective and industry-like manner. As a profession, PR continues to attract more scorn than appreciation… It has not yet managed to carve a brand unto itself, while it continues to provide invaluable inputs in building brands. Sans accolades, appreciation and awards, the profession continues to trudge the less treaded path to success.</p>
Mavcomm Consulting won the PR mandate for the 11th Auto Expo, beginning January 7, 2012 in New Delhi, following a pitch called in October 2011.
Text100’s technology PR heritage is what clinched the deal for Vserv.mobi.
History, Neo Sports, Biocon, CREDAI, BOC India, HTC Corporation & SBI General Insurance have chosen Hanmer MSL for strategic communications.
Madison PR has recently signed on a slew of new clients from diverse verticals – Apollo Hospitals - Bangalore, ISHRAE, JK Cement, Godrej Tyson, and Carat Lane.
LinOpinion will partner with Polaris India to develop the best communications route to assist the off-road vehicles company’s foray into the Indian market.
A year after foraying into the Indian market with an office in Mumbai, Waggener Edstrom Worldwide, a multi-service communications agency, in on expansion mode and keen on establishing its presence in Delhi and Bangalore.
Percept Profile is the official Public Relations partner for the 42nd International Film Festival of India, which will be held in Goa from November 23 to December 3, 2011.
<p align=justify>With digital media getting more attention, it has become all the more challenging to manage reputation as in social media people can say various things – both positive and negative. The effort should be not to stop people from saying things, but respond promptly. PR practitioners need to listen to conversations carefully and address the issues therein. Based on these conversations, one needs to change one’s communication plans accordingly. However, there should not be any knee-jerk reaction to negative comments, which can prove to be counter-productive. </p>
Carat Fresh Integrated (a division of Carat Media Services) has won the PR mandate for Pret Amoda.com, an online shopping destination for designer fashion.
Jaipur IPL Cricket Pvt Ltd has appointed Zzebra Sports to manage all communication and public relations activities for its Indian Premier League team Rajasthan Royals.
Rediffusion Y&R and Edelman India have announced a strategic alliance to share clients across the public relations and public affairs portfolio. The Tata Group will be serviced by the Rediffusion/ Edelman unit.
Following Niira Radia’s surprise decision, Tata Group has handed its PR and public affairs mandate to Rediffusion w.e.f. November 1, 2011.
Leading PR agencies from four continents have joined forces to create a new global PR agency brand – Citizen Relations to strengthen their global offering.
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