Media Radio News
Big FM has announced its plan to search for the next Bollywood star through a reality hunt over its airwaves. The show, titled ‘Big Break’, would be on-air exclusively on Big FM and the station has invited entries from various cities across the country.
The Association of Radio Operators of India (AROI) at its first annual general meeting in the Capital on Tuesday has decided to conduct the elections for its general body in the last week of January 2007. Uday Chawla, General Manager, India Today Group, has been appointed as Returning Officer for the elections.
Chennai is all set to have another FM station hitting its airwaves soon – Aahaa FM, the radio venture of Kumudam Publications Pvt Ltd. Aahaa FM would be an out and out entertainment channel targeting young Chennai audience. The Tamil weekly major has appointed Chennai-based creative shop WOC as its creative partner for the new channel.
With over 300 FM stations scheduled to go on air, the radio sector is emerging as another employment generating sector. However, there is a dearth of trained professionals. Keeping this in mind quite a few radio veterans have ventured into training the right talent.
WorldSpace has added another channel to its bouquet of offerings. This time it is a 24-hour Gujarati channel called Radio Umang. With this latest addition, the satellite radio station now has nine regional language channels in the country.
After hitting the airwaves in Delhi, Bangalore, Kolkata, Chennai, Mumbai and Hyderabad, Big 92.7 FM is now venturing further north. The FM station will start operations in Jammu from December 18. With this launch, the company endeavours to make itself available in earlier untapped cities of the country.
Radio Mirchi is ensuring that its listeners get to go places, literally. In keeping with its latest marketing strategy, the FM channel has tied up with Singapore Tourism Board for a contest wherein eight lucky Mirchi winners and some RJs have been flown to Singapore.
Red FM Kolkata has embarked on a ‘Smart RJ Hunt’, an initiative to connect with its listeners. The contest is being organised in three phases.
Madurai, often described as the political capital of Tamil Nadu, will get a taste of private FM broadcast soon. Entertainment Network India Ltd promoted Radio Mirchi is slated for launch in the city around February next year, according to sources close to the development. Radio Mirchi will also be launched in Coimbatore around the same time.
The Delhi High Court has prohibited Hello FM of Malar Publications from playing music without obtaining a license from the Indian Performing Right Society Ltd (IPRS). This order would technically mean that the Hello FM radio station would either have to stop broadcast or obtain a licence, or both.
Entertainment Network India Ltd promoted Radio Mirchi has migrated to a single frequency – 98.3 FM – across all its currently running 10 stations in India after it shifted to the single frequency in Ahmedabad, Indore and Pune. The FM channel had earlier this year moved to 98.3 FM frequency in Bangalore, Jaipur and Hyderabad.
After launching stations in Bangalore, Jaipur and Hyderabad, Radio Mirchi is regrouping its management team in some of its stations with fresh appointments. It has recently appointed Mahesh Shetty and Sriram Kilambi as Station Directors of Chennai and Kolkata, respectively.
With every FM channel out to bank on their choice of music and RJing skills, it has become imperative to go beyond all this to connect with their listeners. Anil Ambani promoted Big 92.7 FM’s contest called ‘Nakli No. 1’ is one such initiative to promote the abundant mimicry talent in India and increase listener participation.
Cricket lovers in the country have another medium to catch up on the latest score. WorldSpace Satellite Radio has signed an exclusive broadcast license agreement with ESPN-STAR Sports to provide subscribers with live audio coverage of the game.
After a long battle by NGOs and Civil Society bodies, the Union Cabinet on Thursday approved a new Community Radio policy allowing non-profit organisations to set up community radio stations (CRS) as recommended by the I&B Ministry and subsequently cleared by the Group of Ministers (GoM) headed by Sharad Pawar.
Big FM 92.7 has finally ventured into Mumbai, arguably the most competitive of all the FM markets, given the presence of four active brands for a long time and increasing radio media spends. Big FM, however, has a few tricks up its sleeve to attempt at differentiation here.
“We are waiting to see the Phase II FM radio expansion on ground. We want to learn our lessons from that reality, tweak the policy for Phase III expansion accordingly, if required,” I&B Secretary S K Arora said while speaking at the seminar on ‘Indian Radio Industry: The way forward’ organised by the FICCI Radio Forum on November 13.
Bhaskar Group’s first FM station, MYFM in Jaipur, has moved from its existing frequency 106 to its new frequency 94.3. The station has initiated a ground level ‘Kaan marodo’ campaign that asks people to tweak the ‘kaan’ (radio dial) and tune in to the new frequency.
Mohit S Balani, Group Programming & Creative Services Head, Channel 4 Radio Network, UAE, is back with his column ‘Radio Fundas’.
Close on the heels of the recent change in its frequency, Radio City 91.1 FM has revamped its programming in Chennai to cater to the crème de la crème. Actor Madhavan unveiled a fresh new Fixed Point Chart (FPC), which promises loads of innovative shows, interviews with stars, contests and prizes, and a lot more English music.
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