Media Radio News
RED FM held a music preview of the movie ‘Nishabd’, which was broadcast live on the station. The event coincides with music launch of the movie.
BIG 92.7 FM, the radio initiative from Adlabs Films owned by the Anil Ambani Group, has announced the launch of its station in Chandigarh.
WorldSpace has instituted an award, WorldSpace Honours, the first of its kind satellite radio awards show in the country, in its attempt at recognising and rewarding musicians and artists.
When Radio City tied up with Vibgyor, the idea was to leverage the medium for brand activation to provide better solutions to clients and in the process benefit mutually. The next areas on the cards for similar alliances are Internet and out of home.
Hello FM, Malar Publications’ FM venture, is sparing no efforts to ensure greater brand visibility, instant recognition and high recall in a fast growing FM market in Chennai.
Big FM has announced the launch of their Bikaner and Jhansi radio stations, thereby taking its tally of stations to 11 across the country. While the first launch phase of stations saw Big FM launching in metros, the second phase will have stations coming up in mini-metros.
STAR Group has announced its plans to acquire 20 per cent stake in Music Broadcast Pvt Ltd (MBPL), promoter of Radio City. STAR is buying this stake from venture capital fund India Value Fund (IVF), which will bring down the latter’s stake in MBPL to 55 per cent from the current 75 per cent. It may be recalled that STAR had sold its stake in MBPL to IVF in early 2005.
Radio City and Vibgyor Brand Services have forged a strategic alliance wherein they will be providing their clients with 360-degree end-to-end marketing solutions. This alliance will be mutually beneficial as both of them will be bringing their clients to the table.
After carrying out test runs for nearly two weeks, Aahaa FM 91.9, the radio venture of Kumudam Publications Pvt Ltd, hits the Chennai air waves today. Aahaa FM, which has been launched with the tag line ‘Climax of Entertainment’, promises loads of fun, laughter and entertainment.
Partners in Media Asia (PIM), a Singapore-based media company, is rolling out a range of media products to build upon the platform launched last year with the India Radio Forum and Awards 2006. The new titles include both print and online, and will be published under the India Radio Bulletin brand.
In a bid to provide entertainment and some pleasant reprieve to housewives, Big 92.7 FM Kolkata has recently launched a game show specifically targeting them. The weekly show gives home makers a chance to win prizes worth Rs 18,000.
It is the interaction of RJs with their listeners that make FM channels popular. An RJ has to create a rapport with his/her listeners and make them feel that he/she is one of them. He has to make the caller feel at ease. Every FM channel has its devoted band of listeners/followers and it is the RJ’s job to make those people feel that we are all part of the same family and ensure that they remain with the station.
Big FM Chennai recently launched a game show, ‘Adhirshtakshmi’, which gives housewives the opportunity to make money while sitting at home. The show, which is aired live between 10 am and 1 pm on weekdays, gives listeners a chance to win up to Rs 50,000 every week.
Red FM has announced the nominees for their annual Bajaate Raho Awards, which the station calls as ‘crazy awards for the crazy people from the world of Cricket, Bollywood, Music and Television.
Radio One, the Mid-Day Multimedia and BBC Worldwide venture, is set for launch in Chennai on January 10 with the tagline ‘non-stop hits, non-stop mazaa’. The channel would play hit music as defined by the youth and focus on areas of interest of today’s youth. Chennai is the fourth launch for Radio One after Mumbai, Bangalore and Delhi.
Radio One has announced the launch of two new shows in Delhi – ‘BPO Nites’ and ‘Kahani Ghar Ghar Ki’. While the former is targeted at the BPO sector, the latter talks about real estate.
Continuing with the New Year revelry, Fever 104 FM is giving its listeners a chance to win some fast bucks. The FM radio station is launching a contest titled the ‘Fever Bolo’ contest, which begins from January 8 and will continue till February 2, Monday to Friday from 8 am to 8 pm.
The Indian Listenership Track (ILT) 2006 Wave 2 has been released and for the first time, Kolkata has been added to the list as well. There is good news for radio stations with listenership largely seeing growth and the conversion to regular listeners increasing. However, while the Mumbai market has shown growth for all stations, Delhi has registered a marginal fall.
Radio City has joined hands with some international Hindi radio stations to usher in the New Year with 18 hours of non-stop on-air programming during which the FM station will have its RJs chatting with their counterparts from the other stations.
Radio Mirchi is planning to have a great ‘Bond’ with its listeners in 2007 with a huge cache of ‘Bond’ing activities lined up over the year. The FM station is planning to retain this concept with contests, opinion polls, and exciting new contents.
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