Out Of Home News
MTV, in association with Vizeum India, has decided to bring some cheer to Mumbaikars stuck in daily traffic. An innovative OOH campaign designed for Micromax MTV Unplugged combines audio, visual and digital media to bring musical relief to those caught on the roads.
As the media market grows increasingly complex and fragmented, more than ever the industry needs to prove that out-of-home can truly prosper. While not cheap, sound research standardised across multi-markets and regions is the answer, believes Haresh Nayak, Managing Director, Posterscope Group India.
Surge Media, a mall media solutions agency, is planning to expand its presence to eight cities by the end of this fiscal. It has started off by opening up offices in Mumbai and Bangalore after Delhi and plans to capture 70-80 per cent of the market share in Bangalore.
Heineken, the well-known beer brand launched in India by United Breweries Ltd, has embarked on an OOH campaign, titled ‘Open your world’. Portland is handling the outdoor duties for the beer brand, while Weiden+Kennedy is the creative agency on the account.
Disney Channel’s Emmy Award winning global hit series ‘Phineas and Ferb’ debuted as a movie on Sunday, September 25, 2011 on Disney Channel. StreetSmart was given the mandate to plan and execute the OOH campaign to create the buzz and awareness for the television premiere.
Brandscope has partnered with Rustomjee’s for its current brand campaign, titled ‘Childhoods available’, through an outdoor campaign in Mumbai. The campaign is being carried out in two phases.
Adz Edge, a division of OAP (I) Pvt Ltd, which recently bagged the outdoor duties for Titan Industries Ltd, has rolled out its first OOH campaign for Brand Titan.
Milestone Brandcom is expanding the footprint of its retail marketing division, Milestone Lastmile, nationally. Mudra Max’s Atul Maheshwari has been roped in as VP & National Head for Milestone Lastmile.
BIG Street, the OOH initiative of Reliance Broadcast Network Ltd, and Mudra Max have created the largest out-of-home display for Reebok’s new range of running and training shoes, called ‘ReeFlex’, on the façade of the Dhaula Kuan Airport Metro Station in Delhi.
Godrej Interio has used out-of-home innovations across 23 cities and towns covering Mumbai, Delhi NCR, Kolkata, Pune, Hyderabad and Bangalore to promote its products. The innovation has been ideated by Law & Kenneth and executed by Brandcomm.
Milestone Brandcom has extended its service offering with the launch of Milestone Connect, an on-ground event, sports marketing and promotional marketing solutions division. Shivneet Singh will lead this unit as VP & National Head, Milestone Connect. He joins from Mudra Max’s Kidstuff.
Posterscope India is celebrating the completion of three years of its operations in India with a high profile, impactful and a first of its kind campaign spanning Mumbai, Delhi and Bangalore.
Jindal Steel & Power Ltd, in its endeavour to expand its brand’s image across the country and to ensure its vast reachability, has entrusted the task to TDI International India Pvt Ltd using their most premium display sites and the state-of-art techniques for OOH and airport ads.
Carrying forward its ‘Pure Air Lovers Society’ (PALS) campaign, Suzlon Group has now used innovative out-of-home promotions to make it a complete and effective 360 degree awareness activity.
“The flexibility associated with digital (that is, day-part, interaction, posting…) has allowed clients far greater potential to use the medium for their needs. Also, the consolidation in ownership has created large global companies who then have the necessary investment to help continue such developments and help to optimise their potential,” says Andrew Atherton, Consultant, Outdoor Advertising Professionals.
All media face enormous challenges, and the biggest challenge of all is for media to demonstrate value in an increasingly complex market. In the OOH space, clients need to know what’s in it for them and why OOH delivers, writes Haresh Nayak, Managing Director, Posterscope India, explaining how research and collaboration are the keys to success...
Percept Out Of Home has planned and executed an outdoor campaign for the newly-launched The Skyville residential project by ERA landmarks. Height is the central idea behind this campaign.
Perfetti Van Melle India (PVMI) has taken to the outdoor space for its latest promotion. The confectionery major has converted the advertising medium of the age old helium balloon into an attention grabbing outdoor campaign for its brand Big Babol.
In an age of increasing media fragmentation and on-demand viewership, Global offers offbeat media solutions to reach an audience. By its exclusive nature, these solutions cannot be turned off or turned out… no matter where the consumers run, there it is, forcing the target audience to co-exist with the medium… The adoption of digital technology is driving growth of the outdoor segment. Another key reason behind rapid growth of outdoor advertising is the low cost of this medium compared with the more expensive advertising mediums.
Havells India Ltd, a $1.2 billion enterprise and one of India’s leading industrial products players in the electrical segment, has started a promotional campaign (Product Lounge on Wheel) to showcase the full range of industrial products at the customer’s doorstep.
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