Out Of Home News
BIG Street, the OOH initiative of Reliance Broadcast Network Ltd, has plastered the Capital city with Micromax’s communication – the launch of their new mobile phone ‘A70’.
Clear Channel Mudra has launched an innovative outdoor execution for Tata Aria, a crossover SUV from Tata Motors. For 21 days starting from this month, Clear Channel Mudra has helped build awareness and interest around the 4X2 version of Tata Aria as well as draw eyeballs and become an intense talking point about the brand.
Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has been assigned the OOH duties of Microsoft, HCL MasterCard and Omron. The vertical will now get involved in the strategy, planning and activation for these four major Lodestar accounts. The vertical has also ramped up its national team with some new appointments.
The Green Walls concept as a differentiating OOH medium for brands is taking seed in India. Freshness of Green Walls, with natural herbs with pungent fragrance, can engage two of the most important senses of consumers – sight and smell.
Ramco has rolled out its RODE Marketing Campaign, which seeks to promote its ERP on the cloud. Ogilvy & Mather is the creative agency on the account, while Kinetic is the outdoor agency.
National Geographic Channel has been creating a stir with its recently rolled out innovative marketing campaign for its new show ‘Nat Geo Rush’. The show will be further promoted through an innovative digital campaign in the weeks to follow.
Kinetic India’s arm Portland created a month-long OOH buzz for Lenovo as part of its ‘For those who do’ campaign in airports across three cities – Mumbai, Delhi and Bangalore. Ogilvy is the creative agency on the account.
A comprehensive study of the future of outdoor advertising in India by outdoor agency Global Advertisers reveals that OOH will not only multiply its market share as a result of digital technology over the next couple of years, but its structure will change significantly too.
Kinetic, the WPP-owned lifestyle and environment agency, is launching its airport and in-flight media specialist, Aviator, in India on August 1, 2011. Aviator India will be headed by Anu Gera, Business Director at Kinetic India.
Posterscope India recently carried out a digital outdoor activity for Reebok EasyTone, where an interactive LED screen was linked with SMS gateway, and every SMS received revealed the creativity in parts, so that finally the whole story falls into place.
Rasiq Sultan has been appointed as Branch Head - Karnataka and Tamil Nadu, Percept Out Of Home, Bangalore.
“In an age of increasing media fragmentation and on-demand viewership, Global offers offbeat media solutions to reach an audience. By its exclusive nature, these solutions cannot be turned off or turned out… no matter where the consumers run, there it is, forcing the target audience to co-exist with the medium,” says Sanjeev Gupta, CMD, Global Advertisers.
Mudra Max-OOH recently carried out an innovative outdoor activity for Uninor’s new tariff plan for its customers, wherein it offers 2 paise per minute from Uninor to Uninor network.
Reliance Broadcast Network Ltd has announced the appointments of Vivek Bagai and Naveen Saxena for it’s out of home vertical Big Street. Both Bagai and Saxena will report to Ashwin Padmanabhan, Business Head, Big Street.
Alok Duggal has joined JCDecaux India as General Manager, Sales, heading both Street Furniture and Airport Sales in India. In his previous assignment he was Head of Marketing at ING Bank in India.
The new Lodestar UM-Greenline OOH vertical has been christened GLO and will provide 360 degree services in the OOH domain. Some key appointments have been made to beef up the GLO team.
Digital out-of-home media company LiveMedia has launched its new initiative ‘LiveDigital’. With this new digital marketing arm, the company aims to offer integrated marketing solutions based on the changing lifestyle and media consumption habits of consumers.
After the modest or rather the dampening couple of years, the most exciting part has been the way the industry bounced back so quickly. The industry is in the consolidation phase again, so obviously we won’t see too much of investments in newer mediums or technologies. But the good thing is the way outdoor is being planned these days. Most campaigns focus on building optimum reach, which has resulted in outdoor becoming front of mind for any campaign.
Lodestar UM has set up an OOH specialist by tying up with Greenline, which has 360 degree experience of over 18 years in OOH media. The new outfit has already commenced work on a slew of account.
Outdoor Advertising Professionals (OAP) has been appointed the outdoor agency on record (AOR) for Zuska, the personal care brand from Zodhita Healthcare Solutions Pvt Ltd.
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