Out Of Home News
OAP has brought on board Jesley Joseph as VP for its South operations.
The objective of the outdoor campaign is to establish Muthoot FinCorp as a national player in the gold loan market.
Audio advertising is helping boost sales for local dealers of auto makers like Chevrolet and Bajaj Auto by 10 per cent in non-metros of Maharashtra.
Paul Schwarz and Varun Jain, Co-Founders of En Route Media, write about how digital signage is transforming digital out of home advertising.
Shankar Bali, COO, Delhi & Haryana Circles, MTS India, talks about MTS’ ‘Dongle City’ campaign and leveraging OOH to create brand awareness.
CNBC TV18 Prime HD has used the retail space for its latest campaign across Croma outlets in five prime markets.
As a part of the Tanishq MIA campaign, Adz Edge handles railway station branding, bus shelters at the high locality areas and billboard at Vashi railway station.
JCDecaux has come up with thought provoking messages to power the recent OOH campaign undertaken by Indian Express to create brand awareness.
Brandscope India recently brought in an innovative streak in the OOH space for Bosch Home Appliances’ new range of washing machines. The outdoor campaign was planned across 35 cities.
PSI India is all set to launch international OOH campaign services in addition to their niche airport advertising services. This has been developed keeping in mind the growing needs of Indian clients going global.
After striking a chord with the Broadway musical for its latest offering, the ‘Vodafone 555 Blue’ - a Facebook-dedicated handset, Vodafone has captured the campaign outdoors to accentuate the ongoing communication promotion.
Percept Out Of Home recently planned and executed an outdoor campaign for Pashmina WaterFront, a premium residential project by Pashmina Developers with the strategic use of area profiling and media selection.
BIG Street, the OOH arm of Reliance Broadcast Network Ltd (RBNL), has helped Hyundai India put its new car ‘Eon’ on a pedestal inside Delhi Metro stations – literally and figuratively.
Data card business is one of the key focus areas for MTS. In a bid to create hype around its high speed data card Mblaze, MTS and Apex have conceptualised an eye-catching OOH initiative in Mumbai…
Birla Sun Life AMC has used specially designed vans to take forward its ‘Khushaali ki Gaadi’ awareness campaign. State of the art technology like mobile calculators and tablets have been extensively used.
Lintas Media Group completed the acquisition by purchasing the 50 per cent stake held by erstwhile joint venture partner Aaren Advertising. A name change is also on the cards.
Veerendra Jamdade, CEO, Vritti i-Media, gives an indepth perspective on the out of home advertising industry in India.
With this retention of Line II and other DMRC mandates, that is, Line III as well as Delhi Metro Airport Express, Big Street has access to 40 Metro stations and nearly 75 per cent of the commuters, making it the largest OOH player in Delhi Metro.
Continuing with the massive promotions buzz for SRK’s ‘Ra.One’, Big Street worked on an extensive OOH plan for the movie in Delhi.
Volkswagen has tapped into a new medium to promote its car brand Jetta. The German auto major has tied up with En Route Media for its interactive in-taxi advertising needs. En Route has partnered with car rental company Carzonrent for the campaign, which will be running in Mumbai till the end of October.
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