Out Of Home News

Mudra Max organised an attention-grabbing OOH campaign for Federal Bank that ensured high recall and produced results

exchange4media Staff Jan 31, 2012 11:16 AM

Kotak Life Insurance TVCs are being shown on the screens fitted in Easy Cabs taxis. The entire exercise is being handled by Mudra Max

Suraj Ramnath Jan 31, 2012 7:22 AM

Colors is aggressively using the OOH space across multiple formats as a launch pad for new show ‘Ring Ka King’ & has assigned 15 pc of marketing budget

Priyanka Nair Jan 27, 2012 5:52 PM

Mudra Max has implemented a high decibel campaign for Volkswagen in Mumbai and Delhi through a mix of digital, experiential, on ground & OOH execution

exchange4media Staff Jan 25, 2012 7:33 AM

Three of Pune’s outdoor media houses – Asha Publicity, Captions, Hallmark – have joined forces to form Sixth Element Advertising

Priyanka Nair Jan 24, 2012 8:06 AM

With the introduction of its shelter formats in & around Dwarka, JCDecaux now offers the first authorised channel for OOH communication in Dwarka

exchange4media Staff Jan 19, 2012 12:27 PM

Clear Channel Mudra embarked on an innovative OOH campaign to announce Tata Housing’s entry into the Ahmedabad market

exchange4media Staff Jan 19, 2012 10:01 AM

As Jury Chairperson, Ashish Bhasin, Chairman & CEO, South East Asia, Aegis Media, is leading a distinguished panel of jury members

exchange4media Staff Jan 16, 2012 7:37 AM

Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has made some key appointments, boosting up the teams in its Delhi and Mumbai offices

Deepika Bhardwaj Jan 13, 2012 11:24 AM

JCDecaux has rolled out an OOH campaign for Swarovski in Delhi aimed at tapping the current gifting season and create top of mind recall

Priyanka Nair Jan 12, 2012 9:55 AM

Nokia took the innovative path to get visibility for its Lumia phones by branding a Jet Airways aircraft. The campaign was executed by Lintas Initiative

Priyanka Mehra Jan 11, 2012 7:54 AM

A distinguished Jury panel is in place to judge the 2nd edition of the OOH Advertising Awards. Ashish Bhasin, Aegis Media, is Jury Chairperson

exchange4media Staff Jan 10, 2012 7:43 AM

The high decibel high impact campaign with an extensive mix of out of home media vehicles was executed across eight cities

exchange4media Staff Jan 6, 2012 7:37 AM

Doing a roundup of the OOH industry in 2011, Ishan Raina, CEO, OOH Media, states that this industry is slated to grow 4-5 per cent in the next two years.

Ishan Raina Jan 5, 2012 10:17 AM

A look back at the 2011 calendar to know more about the agents of change that opened up the OOH industry to advertising opportunities.

Priyanka Nair Jan 5, 2012 9:22 AM

The OOH industry in India is still driven by perceptions rather than capabilities, feels Kinetic’s Rajul Kulshreshtha as he takes stock of the industry in 2011.

Rajul Kulshreshtha Jan 5, 2012 8:02 AM

 The New Year has commenced with a great opportunity for OOH agencies and advertisers to showcase their work at the OOH Advertising Awards 2012.

exchange4media Staff Jan 2, 2012 4:02 PM

MTS’ OOH campaign in the West Bengal circle is aimed at building a greater connect with the youth and is an extension of its Red Energy campaign.

Shanta Saikia Dec 26, 2011 9:30 AM

Milestone Brandcom creates live and audio backed billboards to drive high visibility for Tata Docomo’s ‘Jeet ki Ghanti’s’ campaign in three markets.

Priyanka Nair Dec 26, 2011 7:36 AM

The contract is to uplift the outdoor advertisement market by advertising through unipoles, gantries and traffic signals in the upper Assam town.

Shanta Saikia Dec 19, 2011 8:24 AM