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Date-wise News

Week in Review: Indian media stands up for itself...

Week in Review: Indian media stands up for itself...?blur=25

Looking back, this week saw ASCI take stock of where Indian advertising is headed. On the other hand, the media fraternity has strongly opposed Justice Katju’s remarks on Indian media. Meanwhile, Harindra Singh and Shailendra Singh speak about Percept’s strong show...

exchange4media Staff Nov 19, 2011 7:52 AM

Time to take ownership of our Ideas: Harindra Singh, Percept Ltd

Time to take ownership of our Ideas: Harindra Singh, Percept Ltd?blur=25

“We have been in the ‘Ideas’ business for the past 27 years and have been instrumental in creating many ‘Intellectual Properties’. Our vision is to convert them into assets to create long term value for us as well as our clients and investors,” states Harindra Singh, Vice Chairman & MD, Percept Ltd.

exchange4media Staff Nov 19, 2011 6:37 AM

Indian Express turns to OOH for brand awareness

Indian Express turns to OOH for brand awareness?blur=25

JCDecaux has come up with thought provoking messages to power the recent OOH campaign undertaken by Indian Express to create brand awareness.

exchange4media Staff Nov 19, 2011 6:32 AM

Personal accessories print ads up 27 pc in Jan-Sep ’11: AdEx Analysis

Personal accessories print ads up 27 pc in Jan-Sep ’11: AdEx Analysis?blur=25

Jewellery, branded jewellery and footwear occupied three-fourth of the pie for print advertising personal accessories during the first three quarters of 2011.

exchange4media Staff Nov 19, 2011 6:28 AM

Big Bazaar unveils fresh branding as it completes 10 years

Big Bazaar unveils fresh branding as it completes 10 years?blur=25

A TV, print and social media communication initiative is being launched to mark 10 years of Big Bazaar. The media campaign has been developed by Mudra Communication.

exchange4media Staff Nov 19, 2011 6:13 AM