Out Of Home News
WPP-owned Kinetic’s ‘Moving World India’ sees India’s rural market as the new goldmine, even as Indian women are turning entrepreneurs in a big way
Adwallz, India’s only organized, premium wall painting service provider agency, is all set to extend its existing wall painting campaign for HDFC bank
‘Neengalam Vellalam Oru Kodi’ is being promoted heavily across media. Innovative vehicles, coupled with conventional ones, are being used to attract viewers
With airport retail biz in India topping $1 bn in revenues during 2011, OOH players are bullish on airport advtg. e4m finds out how the industry is tapping the medium
Apollo Munich Health Insurance’s OOH activation in Chennai, wherein it ‘snowed’ in the city, took forward its ‘unbelievable’ peg for Optima Restore
Out-of-home advertising firm Global Advertisers has been roped in to create buzz outdoors for the soon-to-be-released movie ‘Tere Naal Love Ho Gaya’
DishTV, which recently launched its new TV campaign, has drawn up an aggressive outdoor campaign and has engaged the services of MOMS
Buzzr.in & En Route Media join hands to bring for first time in India - Deals on Digital Signage to bring best deals directly to passengers in EasyCabs
Executed by Mindshare, National Geographic Channel’s outdoor campaign for programming line-up, ‘Mega February’, plays up the size factor
Haven’t sent in your entries yet for OOH Conference and Awards for Outdoor Advertising & Digital Signage? Now you have time till February 21
Converge Communications has appointed Mohan Thapa as Associate Vice President for the OOH vertical
Mudra Max – OOH has generated a clutter breaking outdoor campaign in Bangalore for launch of Titan Accessories. OOH has been used as primary media
Garnier, ET Now, Tata Docomo and McDonalds get innovative by partnering with En Route Media to offer an advertising experience in taxis
Dialogue Factory has created an innovative OOH campaign for Ascend International School that brings alive the curious minds of kids
The development of digital has really changed the potential of Outdoor. The flexibility associated with digital (that is, day-part, interaction, posting…) has allowed clients far greater potential to use the medium for their needs. Also, the consolidation in ownership has created large global companies who then have the necessary investment to help continue such developments and help to optimise their potential. Both of these are still very new to the Indian market, and what digital developments have taken place seems to have lacked the correct investment – but I expect this to change in the very near future.
Mudra Max has exclusively implemented a high decibel campaign in Mumbai and Delhi through a mix of digital, experiential, on ground and OOH execution
To drive the message, ‘TV OFF. MUMBAI ON’, Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day (NTD)
Milestone Brandcom embarked on an innovative OOH campaign to promote McValue, an economy lunch deal from McDonald’s
Brandscope has come up with an interactive OOH campaign to power Danone’s B’lue launch in India. Everest Brand Solutions & OMD are handling brand communications
The branding campaign was packed with local flavours through use of transit media across Mumbai and Rajasthan to create a dual impact
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