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Billboards have been converted into parachutes, wherein one can see skydivers landing & soaring with 3D-like cut-outs in motion
The company used cement mannequin, pole kiosks in the shape of cement bags, etc., as part of the outdoor campaign executed by DDB MudraMax
Co-branded elements such as danglers, wobblers, standees & tent cards have been used in the store to promote the tie-up
It is the first time that the agency organised a felicitation for its clients by inviting the who’s who of Bollywood
The activity was carried out at the Express Avenue Mall in Chennai to promote Aircel’s newly launched Pocket Internet Games card
Meghana Bhat, ECD, Webchutney shares five golden rules that very brand must follow to get its social strategy right
The campaign has TV’s most famous personalities endorsing the message effectively, says Anilkumar Sathiraju of DDB Mudra Max
The two-month long initiative used traditional media formats across 400 towns. Milestone Brandcom executed the campaign
Supertech, SBI and Sony Entertainment Television ruled the roost in Delhi’s outdoor landscape from Apr to Sep, shares POPDS
exchange4media encapsulates the last 12 months of the OOH industry a la Nick Garrett’s life
“The OOH industry saw advertisers climb up the value chain from awareness to engagement in 2012,” says Sunder Hemrajani of Times Innovative Media
April to September this year saw brands such as Vodafone, Sony Entertainment Television & Lotus Refineries make a mark in Mumbai
Amul’s little moppet in a red polka dotted dress delivered a humorous take on everything that bothered the society
The pan-India OOH campaign uses media formats such as billboards, mall facades, digital & static airport media, and will continue till Dec end
The private banking player plans to increase its marketing share of voice by at least 40 per cent year-on-year
“The visual elements on the billboard were clear and so was the brand,” says Ashish Phatak, Group Creative Director, DDB Mudra
To promote Lord Ganesha’s entry in Life Ok’s prime time show Mahadev, the channel rolls out an extensive 15-day OOH campaign
The 15-day campaign for Dabanng 2 largely uses hoardings & gantries, along with innovations such as railway announcements
Amit Akali of Grey India shares golden rules for creating effective outdoor campaigns
“Simplicity is what makes every campaign of Amul over the top,” says Jignesh Maniar, Founder, Onads Communication
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