Out Of Home News
The channel will target 86 cities using large format OOH medium, in addition to four-month long canter activity that will cover 112 towns
Consultancy firm Healthcare Quality Systems uses audio-visual medium for running its ads across 13 highway food malls in Maharashtra
The campaign stayed with me because of its vast visibility & simple creatives, says Anil Cheriyedath of Maxus and Motivator
The imaging company has set up neon signs at New Delhi, Bengaluru and Mumbai international airports
Transit media is fast gaining acceptance as brands target on-the-move consumers. e4m pens down few benefits...
The outdoor strategy aims to revamp different cities in line with Greenlam’s ‘Zamaane ko sajaana hai’ proposition
As part of T-Series–Ramesh Sippy Ent's Nautanki Saala’s poster launch, movie’s lead cast went up on a billboard in Mumbai to enact a scene
Simple concept, excellent execution & perfect location made the campaign stand out this week
The campaign is currently active in markets such as Mumbai, Delhi, Ahmedabad, Indore, Lucknow and Pune
Executed by JCDecaux, the initiative attempts to enhance awareness of the travel website among the well heeled BIAL travellers
With technology, research & measurability will start seeing results, which will make digital more trusted, feels Bates Wall Street’s Praveen Vadhera
In-cab advertising is the newest form of advertising in the country and is definitely a growing one. Intelligent advertising is very much possible via this medium. In-cab advertising can pose to be a convenience, wherein detailed advertising is possible with customisation as per the needs of the brand.
Sattvik Mishra of Webchutney shares few things that the ‘internet guys’ have to get right to mark the next phase of digital advtg
The campaign’s tagline ‘Why can’t I run with clouds?’ instantly registered in my mind, says Beenna Makheja of Zenith World
Indrajit Sen, Director, FleetAds & Exec Dir, IOAA looks forward to establishing a dialogue with policy-makers for uniform regulations this year
The campaign is executed by Aurora Comms in retail chains such as Central store and Shoppers Stop
The first phase of Vodafone’s ‘On the go’ campaign extensively uses on-ground activities and the outdoor landscape in Mumbai
“Honey Bunny’s media planning was great. Its OOH initiative plays a reminder medium to the campaign,” says Varun Jain of En Route Media
The campaign was conceptualised by MTS MarCom team along with creative agency Rediffusion - Y&R
The agency, keen on acquiring a bigger client base than a bigger OOH asset base, is targeting 300 clients & 70 OOH assets in B’lore
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
