Out Of Home News
The OOH drive is being held in Colombo to enhance the brand’s presence in Sri Lanka
Shoppers Stop’s campaign stands out due to its location, ambience and larger-than-life display, says Upendra Thakur of Origin Beanstalk
Bisleri’s new month-long campaign ‘Kiss to drink’ targets tier I and tier II cities. Meridian is the brain behind the initiative
The retailers’ body is observing Dec 12 as Retail Employees’ Day and is using OOH extensively to promote this initiative across five major cities
Retail is the happening segment today and out of home mirrors the action. If one recalls the trends in the recent past, high growth industry and segments aspiring to take the lead have focussed heavily on outdoors, be it telecom, real estate, BFSI or automobile. Retail has entered this fight for market share of a fast growing industry. The key reason is the need for instant communication with recall element to fetch the buying preference of more and more customers.
Lot of the monies being spent doesn’t translate into effective OOH campaign; herein lies a huge business opportunity, say experts
“Fastrack’s OOH campaign for its backpack range is focussed and minimal; it has outstanding images,” says Himanka Das of Carat Media
Rajiv Rao, National Creative Director, Ogilvy & Mather shares best practices for making an outdoor campaign stand out amid the clutter
The OOH push used large format billboards, gantries, mall facades, drop-downs, airport media, etc. to promote the land ‘Down Under’
‘Keep it simple simply’ when planning an OOH campaign, advises Paricher Tavaria of Radio Mirchi
OOH occupies almost 50% of ad space in a real estate brand’s media mix. However, not much eye-catching work has been seen from this category
The brand used billboards, bus shelters, Delhi Metro pillars and flag signs to convey the season’s greetings
The brand has employed billboards, bus shelters, signages, gantries, pole kiosks, station branding, LED panels & trade fair branding
The pan India outdoor campaign has used media formats such as hoardings and shop-front promotions and will continue till Nov end
Shoppers Stop has partnered with En Route Media for its in-cab interactive TV network Flo; presents discount offer for EasyCabs passengers watching Flo
“All media formats have a clean singular message & are at eye level,” remarks Sushma Jhaveri of Madison Communications
Wall paintings have certainly moved beyond traditional display. There has been a lot of innovation like glow paintings, florescent paintings and reflective paintings in the last couple of years. Things are changing along with the change in technology and it has become more systematic and organised.
The channel has used bus panels, hoardings, drapes at airports & gantries to push new show based on 26/11 Mumbai terror attack
Harjaap Singh Mann, MD, POPDS shares 5 points that can deliver returns on outdoor investment by simply getting the creative right
The agency has won the rights to install LED video walls and sell the space for advertising for one year at CST station in Mumbai
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