Media Radio News
Mumbai Police teamed up once again with Ogilvy India to create new radio spots urging revelers to spare a minute and be alert about their surroundings
Private radio operators did not have an easy time in 2013 owing to a number of unresolved issues such as FM Phase III auctions; however, the TV ad cap issue did push advertisers towards radio
Krishna will be responsible for conceptualising, designing and marketing various intellectual properties of Radio Mirchi. This is his second stint with the company
Another striking advantage that a radio platform offers is the ability to communicate a higher volume of information in a cost-effective manner, says Manju Yagnik, Vice Chairperson, Nahar Group
When using radio with other marketing mediums, the idea is to use an approach to optimise synergy and reach. In most cases, we use radio to render support to the primary campaign... Getting across to the right audience at the right time, effectively delivering a message that appeals to their ears and generates desired action is the main objective.
We are seeing a growing trend among advertisers in using radio in their media mix. There are many first timers as well as repeat advertisers who find great value for money in this medium. Even film producers who had earlier preferred print and TV have started using radio heavily. Radio activation, too, has found many takers with considerable amounts being spent even by local advertisers.
The MIB has introduced a new scheme, the Community Radio Support Scheme, under the 12th Five Year Plan to provide financial support to new & existing community radio stations
Awards will be given in 42 categories spread over five key benchmarks. Bharat Patel, Former Chairman of P&G Hygiene/Health & Chairman of ISA is the Jury Chairperson this year
With this, radio stations have started looking at the mobile phone as more than a FM receiver & have started developing tailor-made apps to engage their audience, says Ravi Nair, Director - Programmes, Radio Mango
There is nothing wrong in radio being a reminder medium and I am very happy with that. Let me put it very differently, somebody had once said, “Radio is like vodka, you can mix it with any drink”. So, you can mix radio with print, television, outdoor, digital, and events. The best part is that you can have this vodka while driving, which makes radio the most flexible of all mediums.
Radio stakeholders are expected to meet later this week to thrash out their list of recommendations to TRAI; lower reserve fee & clarity on the migration process seem to be high on the agenda
Last date for sending in comments on migration of FM radio broadcasters from Phase II to Phase III is Dec 17, 2013. Counter-comments can be submitted by Dec 24
Revenues for Q2 FY14 stood at Rs 86.5 crore, as against Rs 77.1 crore in Q2 FY13. Radio Mirchi's EBITDA recorded a 33.6% growth to Rs 25.3 crore
When using radio with other marketing mediums, the idea is to use an approach to optimise synergy & reach, says Shalaka Kamat, GM - Mktg, Consumer Products Biz, Tata Chemicals
Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces
You can mix radio with print, television, outdoor, digital & events. Today, radio gets almost 60%-70% of advtg from retail & not from big corporates, says the Executive Director & CEO, ENIL
The I&B Minister has said that external monitors are necessary following CVC & CAG's refusal to be part of the internal ministerial committee, which will oversee the Phase III exercise
Radio being a powerful frequency medium, marketers can achieve best results only if they invest a higher percentage of their media spends and improve the intensity of their campaign. In fact, those who have tried that have got a better impact and response.
The partnership will see Idea Cellular become an integral part of all editions of the Mirchi Music Awards, viz Hindi, Marathi, Kannada, Tamil, Telugu, Malayalam & Bangla languages
While the industry celebrated when I&B Minister Manish Tewari announced the roll-out of Phase III in Oct, we take a look at whether the radio fraternity is prepared to take the auctions head-on
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