Media Radio News
Even as print players gave voice to their disapproval of the latest IRS 2013 results, radio operators are also expressing concern that the data & methodology used for measuring radio listenership is deeply flawed too
The best radio programmes are those where you not just hear, but also see the commentator. I take it a step forward and say that don't just see them, but stretch your hand out & shake hands with them, says Sayani
According to industry experts, radio is more tactical & needs to become more strategic. They also noted that advertisers are so focussed on television that it is used as a yardstick even for radio
A total of 80 metals awarded. Tourism Corporation of Gujarat is Radio Advertiser of the Year; Big FM is Station of the Year yet again: O&M is Radio Advertising Agency of the Year
The awards ceremony is being held at the ITC Grand Central, Parel in Mumbai today. This year, the jury had to sift through 537 entries across 41 categories
Creative agencies, clients and media agencies need to give more of a push when it comes to radio advertising, says the President (West & South India), Havas Worldwide & jury member of Golden Mikes 2014
Amit Ghatak, GM - Mktg, CavinKare and jury member Golden Mikes 2014 speaks on how radio can strengthen a brand's USP on a localised level as well as the overall campaign
The CEO of Madison Media Group speaks about the importance of radio as a marketing medium, what constitutes a great ad and his experience as a juror for exchange4media's Golden Mikes Awards 2014
From keeping the business objective in sight to keeping the content humorous and fun - some of the esteemed jury members of Golden Mikes 2014 awards share what goes into the making of a great radio ad
This year, the jury had to sift through almost 537 entries across 41 categories. Reliance Broadcast and Ogilvy & Mather are among those that lead the list of shortlisted entries
The 11-member jury panel, led by Bharat Patel, met in Mumbai yesterday to deliberate on the 537 entries received across 41 categories for the radio advertising award
Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the required frequency, says Skylark Mansions' Shashikiran Kalyanpur
Be realistic in your expectations and understand that radio is a recall medium and is used as a media multiplier. Though radio is an intrusive medium, you must schedule your spots such that they don’t put off the listener. However, the optimum number of spots needs to be scheduled such that you are heard and have a recall in the clutter of all the ads.
Bharat Patel, Former Chairman, P&G Hygiene and Health and Former Chairman - ISA, and Jury Chairperson, Golden Mike Awards 2014, talks about the importance of creativity and innovation in radio advertising
Radio gives you flexibility in duration of spots, language and frequency. The uniqueness of a creative idea will also help maximise brands' investment, says Brigade Group's Mathew Abraham
There is a higher degree of audience selectivity available when using radio advertisement. Advertising works by repetition. You may need to be exposed to a commercial three or four times before you take action or decision. To reach this ‘viable frequency’, radio advertising is often more cost-effective than other media.
Radio players are banking heavily on contest-based programming and special content line-up for listeners in Tamil Nadu as Pongal festivities begin
With a central monitoring system expected to be in place in a year's time, will the Government be ready to lift the ban?
You may need to be exposed to a commercial three or four times before you take action. To reach this 'viable frequency', radio advtg is often more cost-effective than other media, says Snehal Mantri, Mantri Developers
Marketers must understand the requirement clearly, the reach of radio in a particular geography, detailed research about prospective home buyers, their travelling habits, and prime-time in a particular vicinity. We believe all these details need to be factored in when designing a campaign in order to ensure that the RoI is maximised.
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