Media Radio News
With cover prices of newspapers & subscription, as well as ad rates of TV channels expected to go up, radio can become a handy option for clients, says B Surendar, COO, Red FM/Suryan FM
Usage of radio is aligned to the concept of city-level advertising, which is the core in real estate. Also, it is a vital supplementary medium for print media. Data suggests that in SEC A and AB the reach is 32 per cent on an average through radio. Undeniably, the target ability of radio has helped us, and being a low cost media, it becomes a part of our media plan for high intensity campaigns.
While radio content remains more skewed towards male & youth TG, radio players can't ignore the fact that women listeners comprise 59% of the radio universe, and hence
The I&B Minister assured that the Government is putting in place certain processes and will make the e-auction bids as transparent & hassle free as possible
To click with the listeners, radio players are extending their local touch, bringing in visual elements & offering sneak peek of in-studio moments as part of their social media strategies
Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year
Usage of radio is aligned to the concept of city-level advtg, which is the core in real estate. Also, it is a vital supplementary medium for print media, says the Mktg Head of Lodha Group
The stream is a re-broadcast of the terrestrial content of its international stations. An on-air & social media campaign - #LetsGoOnline - is underway to create buzz
Currently, the media scenario is in a dynamic flux, especially considering television, which looking at the 10+2 advertising regulations from TRAI. We foresee a marketing mix shuffle, whereby digital and other mediums, including radio, will garner a comparatively larger pie in the media mix. The radio landscape in India is still in its evolution, with Phase III rollout of FM and English stations coming up. The scene will also undergo a shift, bringing in genres from English to news, retro, etc., similar to television, bringing with it a different set of audiences, appeal to niche brands, etc. Radio advertising costing will also see changes with the new regulations setting in.
Networking model makes a large chunk of C & D towns viable & reduces expenditure significantly, which will be the need post Phase III. We take a look at its pros & cons...
Radio honchos say that the sluggish economy has resulted in an increase in ad spends on FM radio, thus increasing its share of the advertising pie
Reliance takes forward the humour proposition usually followed by telecom players on radio by taking a dig at Vodafone & Airtel; manages to create higher stickiness
This is FM Gold's fifth station, after creating presence in Mumbai, Delhi, Chennai and Kolkata. I&B Minister Manish Tewari has inaugurated the FM station
Though expensive, radio road blocks have proved to be effective in today's competitive environment. We look at how marketers can get the best bang for the buck with this tool
The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing in different sets of audiences, says Vikram Mehra, CMO, Tata Sky
Current economic scenario and regulatory changes have pushed broadcasters to put hiring plans on hold. Focus is on stretching existing resources to create value and expand skill sets
Various social issues are the focus of radio broadcasters this Independence Day, as they line up special content keeping in mind the mood of the nation
Content is where users can add value and thus, social media should be integrated. There are a number of ways to do that. Firstly, social media can be used to keep the listeners informed. Thus, social platforms should be used to distribute, market and promote content. Secondly, social media should be used to involve listeners. Thus, to interact through polls and contests can be a good way of integrating social media. Social media can be a perfect extension of RJs and radio station when they are not on air to stay in touch with their listeners.
Social media can be used to keep listeners informed. Thus, social platforms should be used to distribute, market & promote content, says Prem Kumar, COO, Chennai Live
Radio is the most regulated media sector. Nothing can change the content game completely till the Government loosens up on the regulations. No radio station can grow with this amount of regulations. We need to wait till the Government takes a strong step.
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