Media Radio News
In an open letter to the PM and the I&B Minister, Vineet Singh Hukmani, CEO, Next Radio (Radio One), says unshackling private FM radio is a win-win for the government, the players, listeners, advertisers and the exchequer
Erstwhile Executive Director and CEO, Panday has 24 years of professional experience. In his new role, Panday will continue to spearhead Radio Mirchi's presence and position nationally and internationally
Ministry of Information and Broadcasting has requested for bids from e-auctioneers to conduct the Phase III auctions of FM radio. Sources say that the auction process is likely to be held in October this year
The radio player registered a jump of 236% in its profit before tax for the financial year 2013-14 ended at Rs 4.86 crore, as against a loss of Rs 3.56 crore in FY13
After print and TV, radio is the lead medium for advertisers to talk to consumers. I look at it in two ways. This is a day and age of competition. So, firstly, you align your resources in the medium that you operate in and the second is that you align yourself to competing media, example, print and TV.
Rameet Arora, Sr Director, Mktng, Communications and Menu Management, McDonald's, talks about how radio is ripe for a renaissance, becoming increasingly sophisticated
'Dabaa Ke Bajaa' campaign's OOH leg by DDB MudraMax has huge hoardings with integrated digital LED pledge-meters reflecting the number of people who have pledged to vote
The radio advtg industry is currently worth about Rs 15,000 cr & is expected to grow at 14% per annum, according to PWC. With Phase III auctions, the market will expand. The industry is in for a big boom, says the Founder & Business Head, releaseMyAd.com
RED FM will be SunRiser's 'Principal Sponsor' and 'Official Radio Partner'. This is their second year of alliance
The President & COO of Radio City believes that by creating interesting content, radio players can get listeners who are happy with the content & advertisers who have engaged & involved listeners
Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the required frequency. Ideally, the frequency should be higher for more brand recall targeting the peak hours.
The ‘Pledge to Vote’initiative in partnership with the Election Commission Of India, will be promoted via radio, OOH and digital mediums. Five million people have already pledged to vote.
The FM player has lined up contests, exclusive offerings, special coverage & interactions with celebrities to engage listeners for the cricket tournament
Owing to strong performance and a 17.96% growth rate in 2013, quite a few FM players are increasing their ad rates, calling it course-correction. But will advertisers consider the value proposition?
If you have good content, then listeners are bound to listen to your station, no matter how much you shout about yourself, says Malayala Manorama Group’s Amit Mathew
The FM radio players have appreciated the fact that TRAI has understood most of the concerns raised by them regarding Phase III migration & extension of license period
TRAI has agreed with radio operators on most points, such as granting licenses for 15 years from the date of migration to Phase III and fixing the date of migration as March 31, 2015, among other recommendations
The FM player calls its decision to hike the ad rates as price correction, given the network strength and more recently, the network's performance - both in metros & emerging markets
The wait is still not over for radio operators as the promised revised radio study has still not been delivered. Sources in the industry say the numbers may be made available for subscribed operators today
Profit before tax in Q3 FY14 stood at Rs 1.78 cr, up from Rs 1.51 cr in the same period last year, a growth of 17.88%. Q3 saw Radio One being EBIDTA positive across all its seven city stations
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